Authenticity adds value to your marketing. But when it comes to email marketing, there prevails identity crisis due to issues such as phishing. According to CMI, you can secure your brand’s reputation by authenticating email sender identity. Content Marketing Institute is hosting a webinar on ‘The Email Marketing Identity Crisis: Is Your Brand and Audience Armed for the Phishing War?’ on Wednesday, January 29, 2020 at 2.00 pm ET. CMI team says, “In this 60-minute webinar, learn: The evolution of email and the rise of its identity crisisHow modern phishing continues... [...]

Email marketing domain keeps evolving with new tactics. Email remains one of the most trusted marketing tools. Since its the time to plan for the new year’s marketing tactics, we present an infographic that highlights email design trends for 2020. Talking about the email design trends, MarketingProfs’ Vahe Habeshian says, “To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020. An infographic by email software... [...]

To make your email marketing successful you need to have a significant number of subscribers interested in your products and services. You can attract more and more subscribers by presenting your sign-up link via different mediums. In email marketing, the term double opt-in refers to the act of confirmation by your subscriber via a separate email or landing page to officially be added to an email list. HubSpot contributor Kayla Carmicheal has published a detailed article on double-opt in. Differentiating between Double Opt-in vs. Single Opt-in, Carmicheal says, “In one step, users can... [...]

Mailvio is a new full-service autoresponder with sophisticated automation, developed by Kyvio.com, under the leadership of Neil Napier and Simon Warner. You may be familiar with other well-known autoresponders, such as Constant Contact, Aweber and GetResponse. Mailvio is similar, but, being just designed, it brings some advantages, while being competitively priced, especially during the launch. There is generous message metering included: 500,000 Email Credits included per year (+ more available as add-ons.) One of the big concerns marketers have whenever an autoresponder is used to communicate... [...]

There are different opinions on the performance of plain-text emails and HTML emails. People have their own choices when it comes to reading emails, some would prefer plain emails and there would be other set of people who would love to read HTML ones. AWeber contributor Liz Willits has shared an useful article highlighting performance of both the forms of email marketing. Willits says, “In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely to reach the inbox. I interviewed email marketing and anti-spam... [...]

You email marketing success begins with an expressive subject line which tells your subscribers what’s inside for them. Impact contributor Ramona Sukhraj has shared 16 email subject line examples to help you improve your email marketing campaigns. Sukhraj says, “To help you get the most out of them and win your readers over with your next campaign, I’ve compiled 16 brilliant email subject line examples and the strategies behind them. Email subject lines examples Brevity: The key to getting any email clicked is piquing curiosity or interest. One of the easiest ways to do that is by... [...]

Email newsletters can help you to keep your target audience updated about your blog, eCommerce store and small business. Effective newsletters help you to keep your audience engaged and connected with your business. MonsterInsights contributor Aazim Akhtar has shared an article highlighting five steps to create effective email newsletters. Akhtar says, “Here’s why you need an email newsletter: Increase Returning Visitors to Your Site – One way of bringing visitors back to your website is through email newsletters. Make Your Brand Memorable – Did you know that more than 75% of the... [...]

Innovation and creativity in email marketing campaigns can help you to improve your campaign performance and earn better revenue. AWeber contributor Steli Efti has shared an article highlighting five tips to improve your email marketing campaigns. Efti says, “Follow my 5 tips below to learn how to effectively write them so they don’t end up in someone’s trash folder. 1. Use mutual connections Did you know that 92 percent of people trust referrals and recommendations that come from people they know? When sending outreach emails, remember that you’re probably not the only... [...]

Your email marketing performance depends on the use of language in your emails as its level of persuasion leads your prospects to take an action. AWeber contributor Shelby McGuigan has shared a list of eight most effective words that can improve your email marketing performance. McGuigan says, “There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy. In fact, we’ve found 8 words that can have a huge impact on your email engagement. And you might be surprised. Some of... [...]

An effective email marketing strategy helps you to persuade your subscribers to make a purchase. Clarity in your writing can help you to achieve your email marketing goals. Copyblogger’s Sonia Simone has shared a useful recipe for creating great email campaigns. Simone says, “You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. So, how do you get people to sign up for your email newsletter? You probably already know the answer to this... [...]