AWeber team has launched a free course called ‘Everyday Email’ to hep brands and marketers succeed with email marketing. This couese will deliver 30 tips in 30 days. Here’s how Jill Fanslau introduces this course: Every day for 30 days, you’ll receive one, easy-to-follow, “snackable” tip about email from me. (Lucky you!) You can read your daily tip as you drink your coffee, stand in line at the store, go between boring meetings, or watch a commercial break. Each tip takes about a minute to read, but they’re humorous and they’re written in language that everyone can... [...]

Email marketing requires continuous growth in the subscriptions. But many a times we do face the unsubscribes too. It could be due to variety of reasons. Content Marketing Institute contributor Kevin George has shared seven ways to help marketers reduce their unsubscribe rate. George says, “While unsubscribes have some benefits, your goal likely still is to reduce the number of recipients who opt out. Here are some ways to do that. Segment your list Segment your subscriber list based on relevant parameters like age, gender, educational qualification, job designation, purchase history,... [...]

Email marketing stands as one of the most dependable for of marketing. This is because of the email’s capacity to bring in more ROI compared to other marketing tools. Cold email is a form of marketing wherein the emails are sent to the people without their prior permission. Business 2 Community contributor Sujan Patel has shared a five-step cold emailing process to help marketers grow their brand popularity. Patel says, “Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. These benefits are even more apparent for small businesses. Here’s... [...]

Email has been the longest used marketing tool that has worked for almost all the brands. There are several elements that help you strengthen your email marketing efforts. Marketing Land has published a two part series to help marketers make most from their email marketing efforts. The first part is titled Email’s humble beginnings and the birth of tracking pixels and the second part is Email trustworthiness: Here’s how to avoid looking like spam. This article series highlights some useful techniques to gain customer trust and make your marketing campaigns rewarding. You can read the article... [...]

In email marketing you need to showcase your creativity by the way of the design of the campaigns you set up and send your subscribers. It starts right from the subject to and covers the essential elements such as proper marketing message and the language you use to convey your message. Business 2 Community contributor Aastha Sirohi has shared 10 tips to create better performing email marketing campaigns. Sirohi says, “Figuring out how to do email marketing is the hardest part, one that often stops people from taking the leap, but it doesn’t have to be daunting. The moment you see the results... [...]

Email stands as one of the long lasting marketing tools that has been trusted by every marketer. There has not been much of innovation in email except the way campaigns are treated differently by various marketers. Marketing Land contributor Kyle Henderick has shared five email marketing trends we may expect in 2019. Henderick says, “Below are my predictions for 2019 changes in the email marketing landscape you should be most aware of. Personalization will put the right content in front of the right customers Email marketing content can and should be more deliberate based on customers behavior,... [...]

In email marketing it is very important to keep your subscribers interested in what you are circulating to them. An unopened email campaign does not bring out any productive output. AWeber contributor Monica Montesa has shared five secrets to help marketers create email content that helps them effectively engage their audiences. On creating content that aims at solving the subscribers’ problems, Montesa says, “Addictive content is helpful. And the best way to create helpful content is to brainstorm topics that address your audience’s needs. Not sure what your audience needs? Figure... [...]

Email stands as one of the most reliable marketing tools and in the coming year too it is here to rule the minds. With a well-planned strategy and authentic content you can make your email marketing campaigns stand out in the crowd. AWeber contributor Liz Willits has shared 117 tools that marketers can use to get more out of their email marketing efforts. Willits says, “Back in 1998, AWeber invented email automation. Ever since, our team has continued to innovate email marketing. This year was no exception. We created tools for the modern marketer to connect with their audience anywhere and... [...]

Email has been a powerful marketing tool that has empowered generations of marketers. It helps build the bridge between the brands and customers with its authenticity. Shopify contributor Felix Thea has published a new podcast titled ‘Growing an Email List of 20,000 (Without a Product to Sell)’ to help marketers build their email lists. Thea says, “In this episode of Shopify Masters, you’ll learn from an entrepreneur who had a successful product launch by growing a highly engaged pre-launch email list. Tune in to learn How to find the right co-founder for your startup How to... [...]

Email remains one of the most used tools in marketing today. Even during the holidays, apart from social and search advertising, email is used most. This year you must have used the email as a promotion tactic. Constant Contact contributor Dave Charest has shared four steps to help you measure the performance of email during these holidays. Charest says, “Follow these four steps to measure your holiday email marketing success: 1. What revenue do you attribute to email marketing in years past? Hopefully, you’ve been measuring the business impact of your email marketing year round. If not,... [...]