Most of us are using email as one of the marketing tools and today Gmail has the largest email user base. Due to this we need to create the campaigns in such a manner that they reach out to all the Gmail subscribers we have. Usually the promotional email directly land in the Promotions tab in the Gmail inbox. Recently Gmail has announced an update that will allow the marketers to add images and annotations to emails that are placed in Promotions tab. ReturnPath contributor Andrew Bennett has shared some tips for marketers to use this opportunity and make most from their email marketing campaigns.... [...]
Archive for the 'email marketing' Category
The ReturnPath team has made available the ‘2018 Email Retrospective and Predictions for 2019’ webinar on demand. The ReturnPath team says, “Guy Hanson, VP Professional Services at Return Path and members of his global team review the predictions made for 2018 and look at what they believe will be the key trends of 2019. Sign up for the on-demand webinar and hear Guy, Dan, Sophie, Rodrigo, Gabriel, Dominic, Laura, and Sebastian: Review key 2018 developments in email marketingRecommend what you should be thinking about right now to stay ahead of the curve in 2019Discuss... [...]
If the coming Valentine’s day is going to bring some new marketing opportunities for your, the Business.com team has shared three useful tips to create great email marketing campaigns. Jared Atchison says, “As stated by the National Retail Federation (NRF), U.S. consumers are expected to spend more than $19 billion total on Valentine’s Day this year. It’s a holiday businesses can depend on to rake in more sales, further their reach, and heighten engagement as people are willing to go the extra mile and splurge for their loved ones. This is the time to boost your... [...]
You may have noticed that email isn’t as effective as it used to be. Email is still the most effective marketing tool, but that is changing due to the glut of emails that people receive, daily. (We get about 500.) As a result of that glut, it’s becoming harder for email marketers like you and us to achieve the same kind of response rate we used to get from sending out just one simple email. There are multiple reasons for this decline. Deliverability is getting tougher with all the new regulations, and since more marketers are using email than ever before, open rates, clicks and sales... [...]
How you use email is critical for your online marketing success. If you don’t use the best email tactics, you business will suffer. Do you send out email, only to have these results: few opens? few clicks? few purchases? If this sounds like you, consider Jason Mangrum‘s latest product, 5X Strategy. When you do, you may discover:: ► Better open rates than you’ve ever seen ► A higher ROI for paid traffic email campaigns ► A stronger bond of trust with your subscribers ► A 5X increase in your marketing results As a result, you may find your life has improved: ■ Your bank account... [...]
Email is one of the most trusted marketing tools of all time. Several other marketing tools and platforms have evolved but the popularity of email remains as it is. Marketing Land contributor Len Shneyder has shared eight elements that make the email a winner among all marketing forms. Shneyder says, “For those that think email is “set it and forget it,” think again. Email is alive and continues to surprise and delight. The sheer fact that for every $1 of investment there’s the potential for a $38 return should make you stop and think twice about ignoring the power of the channel.... [...]
Your email marketing success depends on how many people actually open your emails. A catchy subject line is necessary to make your subscribers open your emails. HubSpot contributor Meg Prater has shared 12 email subject line testing tools to help marketers improve their email open rates. She has covered the tools such as Test Subject, Email Subject Line Grader, Spam Check, Touchstone and more. Prater says, “Do you struggle to get prospects to open your emails? For some people, writing clever, witty, clickable subject lines can be a challenge — and that’s where subject line tester... [...]
Podcast publishing is one of the best ways to promote your brand through knowledge sharing. By offering valuable information to your audience you can also establish yourself as an authentic source. AWeber contributor Jon Nastor has shared four tips to help podcasters grow their audience through emails. Here’s how Nastor puts it: Alistair Clay, of Famous Business, has a great technique that you can implement immediately: Replace your stagnant stagnant “subscribe to my show on Apple Podcasts” call-to-action with a supercharged CTA that triggers action. “My audience is... [...]
Practical Ecommerce team has shared a list of 17 free email marketing tools that can empower you to take your email marketing to the next level without much investment. Here’s how Carolyn Nye starts this article: “There is no free lunch, supposedly, but there is plenty of free email marketing tools. In this post, I’ll list 17 free tools to accelerate your email marketing program. Email Service Providers Many email service providers offer lengthy free trials and even free permanent plans for startups or low-volume senders. Here are three examples. Constant Contact. One of the... [...]
Email has been the backbone of different brands’ marketing streams. Email marketing is considered to be one of the strongest forms. Business 2 Community contributor Amreen Bhujwala has shared ten benefits you can reap from email marketing. Bhujwala says, “Email continues to be one the best ways to reach out to your customers and potential leads alike. There are several benefits to planning out the perfect email marketing strategy for your business: 1. Targeted and personalized content Email marketing allows you to segment your customers into different lists based on their preferences... [...]