Mailvio is a new full-service autoresponder with sophisticated automation, developed by, under the leadership of Neil Napier and Simon Warner.

You may be familiar with other well-known autoresponders, such as Constant Contact, Aweber and GetResponse. Mailvio is similar, but, being just designed, it brings some advantages, while being competitively priced, especially during the launch.

There is generous message metering included: 500,000 Email Credits included per year (+ more available as add-ons.)

One of the big concerns marketers have whenever an autoresponder is used to communicate with a mailing list is deliverability, specifically deliverability to the Inbox, instead of the spam folder. Mailvio has worked on the problem by “pre-warming” the major email systems your list members use with the IP addresses the messages are sent from, so the the recipient systems recognize the sending servers as trustworthy.

Another one of the problems with most autoresponders is that as you grow your mailing list, the cost to host it in the autoresponder increases. That’s not true of Mailvio. It supports unlimited contacts in your list at no additional charge, and they can be categorized into an unlimited number of lists.

It includes a Drag-And-Drop Email Editor for intuitive email tailoring to your desired look and feel.

You can layout your own format for your emails (with headings similar to the one IM NewsWatch uses) or you can select one of the 60 Pre-Designed Email Templates that are included in Mailvio.

One feature you will especially like is the built-in A-B split testing. Run experiments to find out what headlines actually attract your readers to open.

It also has one of the most important features for improving your open rate: Dynamic Email Personalization. It inserts your recipient’s name and, if you choose, other information in your emails. For example, if you run an auto parts site and collect the type of vehicle your member has, you could automatically say “John, here’s something new for your 2013 Land Rover.”

You can customize your Workflows to meet all your needs. For example, “people who received email 1 get email 2 a week later.” You can choose From A multitude of Effective Workflow Actions to build your custom flow.

Your statistical information about your mailings is comprehensive:
• Check out all your important campaign statistics in the dashboard
• Event Logs: Check out all your important Event Statistics with just a glance
• See exactly which of your Links are getting the most attention using the included Live Click Tracker Map
• Use the automatic Email Report Summary
• Easily discover where your customers and sales are coming from

There’s a lot more to love in this new tool, too much to discuss here. Get the whole story here: Mailvio.

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