Email marketing helps you to interact with your audience and increase sales by promoting your products and services. 90% of emails get delivered to the intended recipient’s inboxes. On the other hand only 2% of your Facebook fans see your posts in their News Feed. We trust and use email to achieve marketing goals due to these reasons. But it is important to make your email content compelling to persuade the audience to take an action. Jeff Bullas has shared six tips to make your email copy persuasive and improve your email marketing performance. Bullas says, “Through understanding... [...]
Archive for the 'email marketing' Category
Marketing Land has published ‘2019 Periodic Table of Email Optimization and Deliverability’, a guide to the essential aspects of email marketing. This guide created for 2019, features strategic practices and tactical elements necessary for sending engaging email communications that can reach and be opened by recipients. It includes the following: technical elements content recommendations compliance factors, and creative and content guidelines. Marketing Land team says, “Email marketing is about more than delivery and open rates. Marketers invest heavily in email marketing,... [...]
A study conducted by Campaign Monitor has revealed that if you use 3-5 words in your subject line, there are more chances of getting your emails opened. Emails with long subject lines get rejected by the receivers. Your subject lines play a pivotal role in making your subscribers open and read the emails your send. Merkle contributor Shruti Sinha has published an article highlighting some useful ways to increase your email open rates. Sinha says, “To ensure a higher open rate, your email subject line needs to be catchy and attention grabbing. There are multiple attributes of... [...]
The Exposure Ninja team has published a new podcast episode on ‘Lessons learned from the world’s most successful email marketers’ featuring Liz Willits from AWeber. Listen to this podcast to discover how the successful marketers have tried to come at front in the marketing domain. Stacey Overton says, “Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and answer four of the most asked questions when it comes to email marketing: How long should my email be?How long... [...]
The MarketingProfs contributor has published a new podcast episode featuring Ann Handley on ‘Putting the ‘Letter’ Back in ‘Newsletter’: Writing on Marketing Smarts’. Listen to the podcast and discover the following: Don’t shy away from writing a long email newsletter (but do make it scannable) To make your email newsletter more universally appealing, write it with just one person in mind Strive to create a unique experience for your email recipients. Putting the ‘Letter’ Back in ‘Newsletter’: Ann Handley Talks Writing on Marketing... [...]
ListGrow was announced 7 days ago. During these 7 days, it has been available at a speial launch week price. But that comes to an end at midnight EDT. It is already being used by Affiliate Marketers, Bloggers and Vloggers, eCom Store Owners, Social Media Marketers, Agencies, Freelance Designers and others to dominate their niches If you need to grow your mailing list, here’s a summary of what it can do for you. It is a brand-new app that generates lead funnels in 60 seconds and then grows your list with 100% free viral traffic. In ListGrow, you are also getting: ► 100 DFY Lead Magnets ►... [...]
The Content Marketing Institute is hosting a webinar on ‘Email Marketing Automation at Every Level’ on Wednesday, June 5, 2019 at 2.00 pm ET. The CMI team says, “From welcome emails to a 36-point segmented email “journey” based on whether you’re progressing through the sales process, automated emails earn 2 times the open rate and nearly 3 times the click-through rate of batch-and-blast emails. And yet 51% of marketers still aren’t using marketing automation. Time to bring some return on investment to your great content strategy by building automated or... [...]
John Chow has published a video to guide people who are interested in starting an email marketing business. Watch this video to get basic information on getting into email marketing domain. Chow says, “In this video, I show you how to start a profitable email marketing business. Why an email marketing business? Because the money is still in the list”. Watch the video on following page. How To Start An Email Marketing Business JohnChow.com [...]
Spend an hour setting up a StealthD campaign, and reap the rewards with no further effort. That’s what Jono Anderson and Brendan Mace, the creators, are saying. Don’t stop with one campaign. Spend an hour from time to time to set up a new campaign. It can only help grow your business. Their method uses inexpensive paid ads offered by a “new-ish” Google service, to place your ads before users of the Google email service. Their recommendation is to start by paying Google $10 daily for these ads. As you grow, judiciously increase your daily ad spend. StealthD is a concise training... [...]
Email is one of the most important tools that we use for marketing. But what happens if your emails never land in the subscriber inboxes? Well, to help you land your emails in the right spot, AWeber contributor Jill Fanslau has share an article highlighting the concept of Email Whitelisting which helps you to keep your email out of spam. Fanslau says, “How do you get subscribers to whitelist you? Ask them. It’s that simple! Here’s a quick example of what you can write. (Feel free to tweak it to match your brand’s voice and tone.) Take this important step! To make sure you receive emails... [...]