Email marketing plays an important role in the growth of your business. It has been one of the most trusted marketing tactics.Marketing Land contributor Rodric Bradford has shared 10 ways to help you improve your email marketing campaigns.Bradford says, “With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are executing with best practices in mind.“Email marketing should address how you can make [the recipient’s] life better today, even if... [...]

LinkedIn marketing enables you to reach and target a professional audience. By choosing right promotional tools, you can improve your marketing performance on LinkedIn network.Social Medea Examiner has published a new video ‘Retargeting Tools & Email Marketing’ featuring Jeff Sieh and Grace Duffy to help you learn about the LinkedIn retargeting tools.The SME team says, “On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore new LinkedIn remarketing tools for advertisers with special guest, AJ Wilcox. We will also cover how marketers... [...]

An effective copy plays pivotal role in the success of your email marketing campaigns. With the selection of right words to form a persuasive message, you can boost your email marketing revenue.AWeber contributor Liz Willits has shared a list of eight words that can improve your email marketing performance.Willits says, “There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy.Choosing the wrong words in your next email, on the other hand,  could damage your email engagement... [...]

The COVID-19 pandemic has created a global slowdown. People are not able to go out of their homes. May be this would be the right time to launch your next business. After choosing your niche, the first thing that you need to think about is searching the right business name. Entrepreneur Magazine is hosting a webinar on ‘Take the First Step: Creating A Great Name Is Your Starting Point’ on Thursday, April 16, 2020 at 12.00 pm EST.The Entrepreneur team says, “While not the first thing you might think about during a crisis, spending the time to generate a compelling name can... [...]

According to a Statista report, 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. A HubSpot study has reported that personalization helps email marketers to increase engagement rates. (Source: Instapage) BORN is hosting a webinar on ‘Leveraging Personalized Marketing in a Time of Disruption’ on Tuesday, April 21, 2020.The BORN team says, ” In 2020, we expect the evolution of customer data technology in marketing to finally hit the tipping point becoming more accessible and cost effective. In the past, there has been... [...]

Search engine marketing is one of the most important ways to grow your business. By keeping pace with the changing algorithms you can continue to receive more traffic and new customers. Econsultancy is hosting a webinar on ‘Search in 2020: Is your brand discoverable?’ on Wednesday, April 8, 2020 at 3.00 pm BST.The Econsultancy team says, “Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. We are typing, tapping and talking into more devices than ever. But if your... [...]

When your subscriber opens your email, they have taken the first step toward a sale. Email deliverability and open rate are the two crucial elements on which your email marketing performance depends. Adweek is hosting a webinar on ‘Increase Email Open Rates and Deliverability: Improve Your Security Posture’ on Thursday, April 16, 2020 at 1.00 pm EDT.The Adweek team says, “Email marketers are always in search of that secret potion that gives their messages greater visibility, higher open rates and improved deliverability. An emerging standard—BIMI (Brand Indicators for... [...]

Email marketing enables you to reach your prospective customers and increase your sales. With persuasive email content you can create lifelong customers. John Chow has published a new video ‘The 6 Emails That’ll Transform Your Subscribers into Loyal Fans’ to help you improve your email marketing performance.Chow says, “If your email marketing is struggling with low open rates and click-through rates. If you’re having trouble getting subscribers to take action. Then you probably have a problem with your emails, or your writing of the emails.Here’s a sneak... [...]

Your email subscriber list is a treasure which can help you to unleash new business opportunities. Practical Ecommerce contributor Carolyn Nye has shared an article to help you find hidden opportunities in your email subscriber lists. Nye says, “I often write about the value of email data. Email marketing continues to be an effective way to drive sales for ecommerce merchants. An active and deliverable email address can contribute significant dollars to your bottom line.Every email database has hidden opportunities in my experience. I’ll address those opportunities in this... [...]

Authenticity adds value to your marketing. But when it comes to email marketing, there prevails identity crisis due to issues such as phishing. According to CMI, you can secure your brand’s reputation by authenticating email sender identity.Content Marketing Institute is hosting a webinar on ‘The Email Marketing Identity Crisis: Is Your Brand and Audience Armed for the Phishing War?’ on Wednesday, January 29, 2020 at 2.00 pm ET.CMI team says, “In this 60-minute webinar, learn:The evolution of email and the rise of its identity crisisHow modern phishing continues... [...]