In 2024, email marketing is increasingly personalized, leveraging AI to deliver hyper-targeted content. It’s a crucial tool for nurturing customer relationships and driving engagement through tailored, data-driven campaigns. Content Marketing Institute contributor Ann Gynn has published an article featuring 19 do’s and don’ts of improving email marketing. She says, “Email presents a marketing benefit unavailable on any social media channel: Your brand can show up directly in your audience’s inboxes whenever you want. But to gain email’s true advantage, you don’t just hit the... [...]

In 2024, email marketing continues to be a vital channel for businesses, leveraging personalization, AI-driven automation, and interactive content to enhance engagement and drive conversions. With a focus on privacy and data protection, email marketers prioritize building authentic connections, delivering valuable content, and fostering trust with their audiences. Data Axle has published a new ebook ‘Email Marketing Lookbook: 2024 Edition’. The DA team says, “In the inbox, attention isn’t bought, it’s earned. Design is more than pixels, content is more than words, and technology... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Did Google Just Kill Email Marketing?’. The HubSpot team says, “We can’t have nice things. We’ve abused email to death. Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how the marketing landscape is evolving in response to email changes, the impact on outreach strategies, and the industry’s efforts to combat spam, with Kipp and Kieran discussing the challenges posed by ‘the Patricks of the world’ and... [...]

Email marketing is a direct digital marketing method that uses emails to engage with a business’s audiences. It can help businesses promote, build relationships, and drive customer action. Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring nine email marketing tips and examples. O’Brien says, “Let’s look at 9 of the best to help improve and optimize your email marketing activities. 1) Use Personalization The fact is, personalization works. Merkle’s Customer Engagement Report 2022 found that nearly 80% of business leaders say consumers... [...]

AWeber has published a new video ‘Why you should create a video version of your newsletter’ featuring useful tips to improve your newsletter performance. The AWeber team says, “Including a link to a video or audio version of your newsletter is one way to build a more engaged audience. I’m not talking about creating a whole separate script and producing it in a fancy studio. I recorded the video above on my iphone in my home office to give an example of what’s possible with just your phone and a few minutes. But just because something is easy isn’t reason enough to... [...]

AWeber has published a new video ‘Keep your email consistently beautiful and readable’ featuring useful tips to make your emails attractive. The AWeber team says, “Message Themes brings all your design options into one convenient spot, making it easier than ever to manage how your email looks. It’s never been simpler to make sure your all your text, buttons, links and other visual elements look consistently great through your entire email.” https://www.youtube.com/watch?v=54w-7uQcwcc AWeber  [...]

Neil Patel has published a new video ‘Boosting Conversions with Email Marketing’. He says, “In the rapidly evolving landscape of digital communication, the art of effective email has undergone a profound evolution. With each passing day, individuals are inundated with a deluge of emails, making it increasingly challenging for businesses and individuals alike to cut through the noise and capture the recipient’s attention. As a result, the concept of “Effective Email Evolution” has emerged as a crucial endeavor for those seeking to connect, engage, and convert... [...]

Any form of marketing requires constant innovation and email marketing is not an exception. MarTech contributor Matt Moorut has published an article featuring three ways to improve your email marketing performance. He says, “To maintain clicks, many marketers have fallen into the trap of sending more campaigns, but this only papers over the cracks. To avoid continued worsened performance from the channel, sending more (or fewer) emails is not the answer. Instead, marketers need to send better emails. Let’s unpack three ways to do so: 1: Build your email strategy on the ongoing value First,... [...]

Email marketing has remained one of the most popular ways to reach and persuade an audience. Though, with time things have changed and we need to change the way we deal with marketing. MarketingProfs contributor Chad S. White has published an article answering the question ‘How Much Harder Has Email Marketing Become?’. He says, “I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth edition has 53% more must-follow and recommended rules... [...]

HubSpot has published ‘The Beginner’s Guide to Email Marketing’ to help marketers build effective email marketing campaigns. The Beginner’s Guide to Email Marketing includes tips like: Getting started by growing your email list. Remaining CAN-SPAM compliant. Using email automation to save time. Segmenting your audience to deliver targeted content. And More! The Beginner’s Guide to Email Marketing HubSpot  [...]