Email is one of the most trusted marketing tools of all time. Several other marketing tools and platforms have evolved but the popularity of email remains as it is. Marketing Land contributor Len Shneyder has shared eight elements that make the email a winner among all marketing forms. Shneyder says, “For those that think email […]
Your email marketing success depends on how many people actually open your emails. A catchy subject line is necessary to make your subscribers open your emails. HubSpot contributor Meg Prater has shared 12 email subject line testing tools to help marketers improve their email open rates. She has covered the tools such as Test Subject, […]
Email has been the backbone of different brands’ marketing streams. Email marketing is considered to be one of the strongest forms. Business 2 Community contributor Amreen Bhujwala has shared ten benefits you can reap from email marketing. Bhujwala says, “Email continues to be one the best ways to reach out to your customers and potential […]
Email marketing requires continuous growth in the subscriptions. But many a times we do face the unsubscribes too. It could be due to variety of reasons. Content Marketing Institute contributor Kevin George has shared seven ways to help marketers reduce their unsubscribe rate. George says, “While unsubscribes have some benefits, your goal likely still is […]
Email has been the longest used marketing tool that has worked for almost all the brands. There are several elements that help you strengthen your email marketing efforts. Marketing Land has published a two part series to help marketers make most from their email marketing efforts. The first part is titled Email’s humble beginnings and […]
Liz Willits says, “Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success. And yet, according to Forbes, less than 10 percent of companies use marketing automation. If you’re not already familiar with the benefits of email automation, it’s time to get on board. […]
Olivia Dello Buono says, “An email newsletter is a great way to promote the awesome content you publish on your blog. According to a study from Radicati, a message is five times more likely to be seen in an email compared to Facebook. Not to mention, email is 40x more effective at acquiring new customers […]
Olivia Dello Buono says, “Marketing automation makes it a lot easier to engage and nurture your following. It also saves you a lot of time, which inherently saves you money and let’s you focus on the important aspects of running your business. I think it’s safe to say that automation is awesome. But that’s not […]
Liz Willits says, “Email blasts are dead. Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive conversions. Does that seem like a contradiction? Let me explain by quoting AWeber’s founder and CEO Tom Kulzer: “If you learn anything about email marketing as […]
Sam Hollis says, “It’s been a few months since Google made an update that penalizes mobile websites that use certain pop-up forms (aka, interstitials) – an update that could lead to a decrease in rankings in Google search results. But for many businesses, the implications of this update went beyond their position in the SERPs. There was heightened […]