Marina Hoffmeier says, “Anybody can send an email these days, but how can you make it really stand out in the inbox? Turns out, there are a lot of ways and a lot of brands are already putting those tactics to work. We teamed up with Really Good Emails to talk about the innovative things […]

Monica Montesa says, “By now you should already know that if you’re not creating video, you’re missing out on some serious audience engagement and revenue growth (if you don’t feel like clicking the link, here’s a taste of the stats you’re missing out on: 64 percent of users are more likely to buy a product […]

Marina Hoffmeier says, “Give yourself a pat on the back. You’re here because you know email marketing is essential and you want to learn how to incorporate it in your marketing strategy. You’re one smart cookie. There are a lot of things to consider when deciding which email service provider (ESP) is going to help […]

Tom Tate says, “The movement is REAL. On July 6th, we set up shop at Podcast Movement in Chicago. At AWeber, we’re total fans of the medium; we recently started our own show, and we know that many of our customers are successful or emerging podcasters. We’re also confident that all podcasters could benefit from […]

Marina Hoffmeier says, “It’s a dog-eat-dog world out there. Many retail brands are trying to make a name for themselves, but are falling short on one key thing: email marketing. We partnered with MailCharts to challenge retailers to step up their game with quality content. (After all, their crew helps big-name clients like Nordstrom and […]

Brandon Olson says, “So. Many. Choices. Standing in front of the BEHR Paint display at Home Depot recently just about killed me. I was trying to decide on a new paint color for my home office. Do you know how many shades of blue there are? It’s insane. And for a while it put me […]

Liz Willits says, “When it comes to growing your email list and converting your email prospects into customers, your website is a powerful asset. In fact, websites play a huge role in almost every aspect of digital marketing (SEO, social media, public relations, blogging, advertising…the list goes on). Considering this, here’s a surprising stat: approximately […]

Liz Willits says, “As a professional consultant or expert, you work hard to educate others and help them develop their own skills. But you love every moment of it, because you get to share your passion and expertise with others who strive to learn more. And when you can do so by creating an online […]

Marina Hoffmeier says, “Let’s face it. Email isn’t going anywhere. Just check out this little fun fact: 91 percent of consumers check email on their smartphones daily. And this one: 58 percent of adults check their email first thing in the morning. Let’s assume those numbers don’t do it for you. I have a better […]

Olivia Dello Buono says, “Let’s rethink marketing for a second. What if we did away with the notion of bigger, louder and shinier, and started focusing on the things that, y’know, really work? That’s the concept behind Nick Westergaard’s new book, Get Scrappy, in which he addresses a business problem that, in most cases, is […]