Email is a precious marketing tool. According to HubSpot, email generates $38 for every $1 spent, which means that email has capability of generating 3,800% ROI.But email marketing is not as easy as it sounds. You face challenges at every stage, whether it is getting new subscribers, making them open your emails or taking a desired action. To help you improve your email open rates, MarketingProf contributor Brahim Belabbes has shared 10 useful tips.Belabbes says, “You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write,... [...]

Your email marketing performance depends on the use of language in your emails as its level of persuasion leads your prospects to take an action. AWeber contributor Shelby McGuigan has shared a list of eight most effective words that can improve your email marketing performance. McGuigan says, “There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy. In fact, we’ve found 8 words that can have a huge impact on your email engagement. And you might be surprised. Some of... [...]

The Entrepreneur magazine team has published a video featuring Andrea Hardalo.In this video Hardalo shares information on common cold emailing mistakes. Watch the video to learn about these mistakes. Hardalo says, “Is no one answering your cold emails? You might be making these common mistakes to make your cold emails less effective. Your buyer personas aren’t crystal clear. The importance of targeting the right people when sending sales emails can’t be overstated. Drill down to find out who wants your product or services and who is willing to pay for it early... [...]

Marina Hoffmeier says, “Anybody can send an email these days, but how can you make it really stand out in the inbox? Turns out, there are a lot of ways and a lot of brands are already putting those tactics to work.We teamed up with Really Good Emails to talk about the innovative things brands are doing with email and how to apply them to your own email strategy.It takes time and testing to know what will resonate with your audience, but if you take a cue from these email experts, you’re as good as gold.What separates a really good email from the rest?It depends – the answer really... [...]

Monica Montesa says, “By now you should already know that if you’re not creating video, you’re missing out on some serious audience engagement and revenue growth (if you don’t feel like clicking the link, here’s a taste of the stats you’re missing out on: 64 percent of users are more likely to buy a product online after watching a video… including video on a landing page can increase conversion by 80 percent… 75 percent of online video viewers have interacted with an online video ad this month… is your jaw dropping yet?).But I understand why you might not be ready to dive... [...]

Marina Hoffmeier says, “Give yourself a pat on the back. You’re here because you know email marketing is essential and you want to learn how to incorporate it in your marketing strategy. You’re one smart cookie.There are a lot of things to consider when deciding which email service provider (ESP) is going to help you launch or grow your business. So don’t feel rushed.To help you reach your final decision, here are some things you should consider:Establish goals for your email marketing strategyWhat are you looking to accomplish with email marketing? The answer to this question is... [...]

Tom Tate says, “The movement is REAL.On July 6th, we set up shop at Podcast Movement in Chicago. At AWeber, we’re total fans of the medium; we recently started our own show, and we know that many of our customers are successful or emerging podcasters. We’re also confident that all podcasters could benefit from email marketing, so we proudly sponsored and attended the event for our second year.I was tasked with writing a recap for our awesome blog readers, and when I sat down to pen (err… type) a draft, I couldn’t articulate the experience in words, other than, “The movement is... [...]

Marina Hoffmeier says, “It’s a dog-eat-dog world out there.Many retail brands are trying to make a name for themselves, but are falling short on one key thing: email marketing.We partnered with MailCharts to challenge retailers to step up their game with quality content. (After all, their crew helps big-name clients like Nordstrom and Everlane send better emails too.)Of everything we discussed, one thing is for sure: Content sells. In order to make significant sales, you have to make significant changes to your content strategy.Don’t be the underdog. Follow these tips from the pros... [...]

Brandon Olson says, “So. Many. Choices.Standing in front of the BEHR Paint display at Home Depot recently just about killed me. I was trying to decide on a new paint color for my home office. Do you know how many shades of blue there are? It’s insane.And for a while it put me in SERIOUS lock down. I couldn’t make a decision to save my life. Eventually I got past it and my new home office remodel looks amazing, but being frozen like that is no fun.And it happens all the time. Not only with paint colors, but in business too, especially when it comes to writing email.Those blank “sheets”... [...]

Liz Willits says, “When it comes to growing your email list and converting your email prospects into customers, your website is a powerful asset. In fact, websites play a huge role in almost every aspect of digital marketing (SEO, social media, public relations, blogging, advertising…the list goes on).Considering this, here’s a surprising stat: approximately 60 percent of businesses with one to five employees don’t have a website. 😳However, this isn’t so surprising when you consider the resources many people consider are required to build a website: time, money and engineering... [...]