Email is a precious marketing tool. According to HubSpot, email generates $38 for every $1 spent, which means that email has capability of generating 3,800% ROI. But email marketing is not as easy as it sounds. You face challenges at every stage, whether it is getting new subscribers, making them open your emails or taking a […]

Your email marketing performance depends on the use of language in your emails as its level of persuasion leads your prospects to take an action. AWeber contributor Shelby McGuigan has shared a list of eight most effective words that can improve your email marketing performance. McGuigan says, “There’s a simple way to transform your email […]

The Entrepreneur magazine team has published a video featuring Andrea Hardalo. In this video Hardalo shares information on common cold emailing mistakes. Watch the video to learn about these mistakes. Hardalo says, “Is no one answering your cold emails? You might be making these common mistakes to make your cold emails less effective.  Your buyer personas […]

Marina Hoffmeier says, “Anybody can send an email these days, but how can you make it really stand out in the inbox? Turns out, there are a lot of ways and a lot of brands are already putting those tactics to work. We teamed up with Really Good Emails to talk about the innovative things […]

Monica Montesa says, “By now you should already know that if you’re not creating video, you’re missing out on some serious audience engagement and revenue growth (if you don’t feel like clicking the link, here’s a taste of the stats you’re missing out on: 64 percent of users are more likely to buy a product […]

Marina Hoffmeier says, “Give yourself a pat on the back. You’re here because you know email marketing is essential and you want to learn how to incorporate it in your marketing strategy. You’re one smart cookie. There are a lot of things to consider when deciding which email service provider (ESP) is going to help […]

Tom Tate says, “The movement is REAL. On July 6th, we set up shop at Podcast Movement in Chicago. At AWeber, we’re total fans of the medium; we recently started our own show, and we know that many of our customers are successful or emerging podcasters. We’re also confident that all podcasters could benefit from […]

Marina Hoffmeier says, “It’s a dog-eat-dog world out there. Many retail brands are trying to make a name for themselves, but are falling short on one key thing: email marketing. We partnered with MailCharts to challenge retailers to step up their game with quality content. (After all, their crew helps big-name clients like Nordstrom and […]

Brandon Olson says, “So. Many. Choices. Standing in front of the BEHR Paint display at Home Depot recently just about killed me. I was trying to decide on a new paint color for my home office. Do you know how many shades of blue there are? It’s insane. And for a while it put me […]

Liz Willits says, “When it comes to growing your email list and converting your email prospects into customers, your website is a powerful asset. In fact, websites play a huge role in almost every aspect of digital marketing (SEO, social media, public relations, blogging, advertising…the list goes on). Considering this, here’s a surprising stat: approximately […]