Plain-Text Emails Vs. HTML Emails: Here’s What You Should Know
There are different opinions on the performance of plain-text emails and HTML emails. People have their own choices when it comes to reading emails, some would prefer plain emails and there would be other set of people who would love to read HTML ones.
AWeber contributor Liz Willits has shared an useful article highlighting performance of both the forms of email marketing.
Willits says, “In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails.
Plain-text emails are NOT more likely to reach the inbox.
I interviewed email marketing and anti-spam expert Laura Atkins to get her take on this myth.
Laura is a founding partner of the anti-spam consultancy and software firm Word to the Wise, and she has over 20 years of experience tracing internet abuse. At Word to the Wise, she advises businesses on how to reach the inbox and respond to spam complaints.
I asked Atkins if plain-text emails are more likely to reach the inbox.
“Anybody who tells you that does not understand how email filtering actually works,” she says“.
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