An effective email marketing strategy helps you to persuade your subscribers to make a purchase. Clarity in your writing can help you to achieve your email marketing goals.

Copyblogger’s Sonia Simone has shared a useful recipe for creating great email campaigns.

Simone says, “You’ve heard it a thousand times: The money’s in the list.

If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list.

So, how do you get people to sign up for your email newsletter?

You probably already know the answer to this one: Reward them. Give subscribers something great as a “thank you” for signing up.

This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast episode”.

The Betty Crocker Secret to Email Marketing that People Want

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