Innovation and creativity in email marketing campaigns can help you to improve your campaign performance and earn better revenue.

AWeber contributor Steli Efti has shared an article highlighting five tips to improve your email marketing campaigns.

Efti says, “Follow my 5 tips below to learn how to effectively write them so they don’t end up in someone’s trash folder.

1. Use mutual connections

Did you know that 92 percent of people trust referrals and recommendations that come from people they know?

When sending outreach emails, remember that you’re probably not the only one emailing with a similar request. (Let alone the only one pitching them that very same day.) So whenever possible, leverage your personal or professional connections who have a more direct relationship with your intended recipient. Then, ask them to make an introduction”.

This Sales Pro Wrote Outreach Emails for 15 Years. Here Are His Best Email Tips


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