Strengthen Your Email Impact with These Words
Your email marketing performance depends on the use of language in your emails as its level of persuasion leads your prospects to take an action.
AWeber contributor Shelby McGuigan has shared a list of eight most effective words that can improve your email marketing performance.
McGuigan says, “There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy. In fact, we’ve found 8 words that can have a huge impact on your email engagement. And you might be surprised. Some of the most effective words are ones you use everyday.
1. Now
The word “now” is one of the most effective words to use in email, because it invokes action and urgency. It asks subscribers to do something right away, rather than putting it off until later.
“Now” is a good word to use in your subject line to increase open rates. Or, include it in your call-to-action (CTA) button to increase click-through rates”.
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