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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Monthly Archives: March 2016

‘Most Small-Business Owners Buy These 5 Digital Marketing Myths’ – Entrepreneur

Dan Scalco says, “Digital marketing, being a relatively new form of marketing, has a lot of myths associated with it. Running a digital marketing company, I often hear many small business owners who are under the impression that these myths are true. Regardless of whether you’re a startup or a local business, it’s important to […]

‘3 Inexpensive Sources of Extremely Hot Leads Most Salespeople Are Missing’ – HubSpot

Pete Caputa says, “In a survey we recently conducted, 347 SMB salespeople reported that inbound marketing generates their most qualified leads. For this sample of salespeople, inbound generated even more qualified leads than referrals, word of mouth, or networking, and significantly more than cold calling or cold emailing. It’s great that these salespeople are getting […]

‘How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement’ – MarketingProfs

Veronica Jarski says, “The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year. Last year, a whopping 11.3M average total people viewed the games; it was the highest […]

‘PPC for beginners – the seven levels of campaign tracking’ – Econsultancy

Ben Davis says, “Getting to grips with PPC measurement? Search campaign tracking can often be unsophisticated, working on a last click model, measuring revenue, transactions, ROI etc. However, some more advanced marketers measure a bigger variety of variables, including profit margin, lifetime value and phone contacts. Let’s look at the different levels of PPC campaign […]

‘The Guide to International Website Expansion: Hreflang, ccTLDs, & More!’ – MOZ

Kate Morris says, “Growth. Revenue, visits, conversions. We all want to see growth. For many, focusing on a new set of potential customers in another market (international, for instance) is a source of growth. It can sometimes seem like an easy expansion. If your current target market is in the US, UK, or Australia, the other […]

’10 tips for avoiding shady SEO providers’ – Marketing Land

Greg Gifford says, “Maybe I should have used an image of me jumping on a soapbox, because I’m about to preach. Spring conference season is in full swing, and I’ve had my mind blown several times already — not from amazing presentations (although there were several), but from conversations with business owners and newbies in […]

‘Beauty in the Basics: Getting Back to the Bare Bones of Marketing’ – Business.com

Valerie Levin says, “Is technology killing marketing? With so much focus on which tools can integrate, convert, engage, etc., it seems like marketers have forgotten what they actually do. Sure, technology has become a natural part of life and business, but sometimes it can be blinding to what we are actually attempting to accomplish. “You’re […]

‘Big Billion Days to End for Flipkart and Amazon? Online Retail Giants Mum Over FDI in Ecommerce – Entrepreneur

Tripti Narain says, “In a major reform, the government has cleared 100 per cent Foreign Direct Investment (FDI) in online retail consumer businesses that operate as marketplaces, Department of Industrial Policy and Promotion (DIPP) said in a notice on March 29. Marketplace model means that the companies act as a facilitator between buyers and sellers […]

‘Content Marketing Multi-Format: 5 Amazing Ideas to Try Right Now’ – Business.com

Silvio Porcellana says, “Will the future of content marketing will be in the hands of machines? Are those involved in content marketing bound to change jobs? Don’t worry because the answer is, no. Humans are capable of doing something no machine can do: tell stories and put different parts together to create a new one. […]

‘3 Tips to Improve Your Instagram Strategy’ – Entrepreneur

Andrew Caravella says, “More than 400 million active users take to Instagram to show and tell. From photos with family and selfies with friends, washed in everything from Sierra to Slumber, individuals embrace Instagram as a part of everyday life. In fact, a recent Pew Research poll confirms Instagram is the fastest-growing major social network. So, […]