This is a reminder for the Adweek webinar to be held on January 31, 2023.  Adweek is hosting a webinar ‘Build Best-in-Class Brand Partnerships: Get More Bang for Your Buck’ on Tuesday, January 31, 2023, at 1.00 pm EST. The Adweek team says, “Take a deeper dive into some of the most successful brand partnerships of the past year, including key learnings you can apply, from marketing leaders at 1440 Media, Smartsheet and Brandfolder. You’ll find out: Why some partnerships succeed and others fail How to identify and build an authentic brand partnership The most common mistakes... [...]

Heading into 2023, marketers continue to be not-so-subtly reminded that their brands must find a way to sustain and grow their business with less budget. Adweek is hosting a webinar ‘Build Best-in-Class Brand Partnerships: Get More Bang for Your Buck’ on Tuesday, January 31, 2023, at 1.00 pm EST. The Adweek team says, “Take a deeper dive into some of the most successful brand partnerships of the past year, including key learnings you can apply, from marketing leaders at 1440 Media, Smartsheet and Brandfolder. You’ll find out: Why some partnerships succeed and others fail How... [...]

HubSpot has published a new video ‘5 Things Sales Teams Want Marketers to Know’ featuring Dropbox VP of Sales Debbie McClure. The HubSpot team says, “In this Marketing Minds episode, Caroline talks with Debbie McClure, Dropbox’s VP of Sales on how to align marketing and sales at each stage of the lifecycle. Debbie also dives deep into the importance of sales and marketing alignment from the very beginning.” HubSpot  [...]

This is a reminder for the Search Engine Journal’s webinar scheduled on October 12.  Building trust with an agency and establishing a strong marketing foundation is a sure-fire way to take your business to the next level. Search Engine Journal is hosting a webinar ‘6 Keys Your Business Needs to Win with Your Marketing Agency’ on Wednesday, October 12, 2022, at 2.00 pm ET. The SEJ team says, “Register for our webinar, 6 Keys Your Business Needs to Win with Your Marketing Agency, and discover how to forge relationships and create effective campaigns that generate genuine... [...]

Building trust with agency and establishing a strong marketing foundation is a sure-fire way to take your business to the next level. Search Engine Journal is hosting a webinar ‘6 Keys Your Business Needs to Win with Your Marketing Agency’ on Wednesday, October 12, 2022, at 2.00 pm ET. The SEJ team says, “Register for our webinar, 6 Keys Your Business Needs to Win with Your Marketing Agency, and discover how to forge relationships and create effective campaigns that generate genuine interest and transform consideration into conversions. You’ll learn the key areas where your... [...]

Marketers are more challenged than ever to prove ad efficacy. One KPI of increasing importance is incremental revenue, or revenue that would not have occurred without a particular campaign. Adweek is hosting a webinar ‘Prove Incremental Impact to the Right Stakeholders: Make the Most of Your Marketing Dollars’ on Thursday, September 19, 2022, at 1.00 pm EDT. The Adweek team says, “Join performance marketing experts from Horizon Media, Acceleration Partners and Cardlytics, who will unpack why properly tracking–and communicating–incremental return is key to evaluating ad efficacy... [...]

Marketers are more challenged than ever to prove ad efficacy. One KPI of increasing importance is incremental revenue, or revenue that would not have occurred without a particular campaign. Adweek is hosting a webinar ‘Prove Incremental Impact to the Right Stakeholders: Make the Most of Your Marketing Dollars’ on Thursday, September 29, 2022, at 1.00 pm EDT. The Adweek team says, “Join performance marketing experts from Horizon Media, Acceleration Partners and Cardlytics, who will unpack why properly tracking–and communicating–incremental return is key to evaluating ad efficacy... [...]

Every marketing idea – whether it fails or works for you, provides tons of lessons. Learning is the key to achieve marketing success. In his new video, Neil Patel talks about the three things you shouldn’t be doing in marketing for 2022. He says, “There are a few things that are hurting your marketing, and today we’re going to stop them and do cool stuff instead that’s going to help your marketing. Today I’m going to break down three things that you shouldn’t be doing in marketing for 2022, and what you should be doing instead.” Neil Patel’s... [...]

Identification and selection of the right niche is one of the most important things you need to do for launching a successful business. Ahrefs has published a new video ‘How to Find a Niche for your Online Business’ to help you find a niche for your online business. In this tutorial, you’ll learn how to vet, research, and find a niche for your online business. Ahrefs  [...]

In the remote-first “new normal,” business owners and marketers alike are facing several questions. Search Engine Journal is hosting a webinar ‘How Marketers Can Thrive in a Remote-First Landscape’ on Wednesday, July 28, 2021, at 2.00 pm ET. The SEJ team says, “Join this Search Engine Journal webinar and learn strategies for maximizing your marketing opportunities in 2021 and beyond. In this presentation, you’ll learn: How successful businesses have changed their marketing strategies to excel in this digital-first environment. How in-house and agency marketers can adapt... [...]