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Friday, June 21, 2024

Optimizing Marketing Strategies Through Digital Asset Management

Digital Asset Management (DAM) streamlines the organization, storage, and retrieval of digital content, enhancing marketing efficiency and consistency. By centralizing assets, DAM systems ensure that teams can quickly access and repurpose high-quality content, driving cohesive brand messaging across all channels. MarTech contributor Pamela Parker has published an article explaining the role of digital asset management in marketing. She says, “A DAM appends these assets with metadata that provide information on anything a marketer might want to know before using the asset, such as: Does the... [...]

Stop Losing Customers to Bad Digital Experiences, July 25 [Webinar]

Effective customer experience management is crucial for building brand loyalty and driving repeat business, as it ensures that customers feel valued and satisfied at every touchpoint. Additionally, positive customer experiences can lead to valuable word-of-mouth marketing, significantly enhancing your brand’s reputation and reach. Adweek is hosting a webinar ‘Stop Losing Customers to Bad Digital Experiences’ on Thursday, July 25, 2024, at 1.00 pm ET. The Adweek team says, “Whether you’re in marketing, CX, commerce or data science, you likely have lofty goals for digital... [...]

Leveraging Technology to Maximize Your Content and Marketing Potential

Technology is vital in marketing as it enables precise targeting and personalized customer experiences through data analytics and automation tools. It also facilitates multi-channel strategies, ensuring a cohesive and dynamic brand presence across various digital platforms. Content Marketing Institute contributor Ann Gynn has published an article on using technology to unlock content and marketing potential. She says, “Two brains are better than one. Embracing the machine brain of technology as a partner with the human brains of content marketers lets you do things for your audience and brand... [...]

Mastering Image SEO: Top Tips to Boost Your Website’s Visual Appeal

Image SEO is crucial for enhancing your website’s visibility on search engines, leading to increased organic traffic. Optimized images improve page load speed and user experience, significantly boosting your site’s overall performance and engagement. Search Engine Journal’s Loren Baker has published an article featuring 12 important image SEO tips. He says, “Image optimization is a set of techniques for increasing visibility in search engine results pages (SERPs) based on our knowledge of how search engines crawl, understand, and rank images. This involves compressing images... [...]

HubSpot Reveals Red Bull’s Marketing Techniques

Red Bull’s marketing strategy is renowned for its focus on extreme sports and adventure, effectively associating the brand with high-energy activities. Their innovative content marketing, including sponsoring major events and creating engaging multimedia content, has significantly boosted their global brand recognition and loyalty. HubSpot contributor Kipp Bodnar has published an article featuring the marketing techniques behind Red Bull’s $16 billion success.  He says, “As discussed in a recent episode of Marketing Against the Grain, here are some of the most innovative strategies... [...]

12 Field-Tested Content Marketing Tactics [Guide]

Content marketing is crucial for building brand awareness and trust by providing valuable, relevant information to target audiences. It helps attract and retain customers, ultimately driving profitable customer action and business growth. Ahrefs has published a new guide ’12 Field-Tested Content Marketing Tactics’. Mateusz Makosiewicz says, “In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you the proof. 1. Target low-competition keywords to rank faster Generally... [...]

Five Steps To Check Website Accessibility

Website accessibility ensures that all users, including those with disabilities, can navigate and interact with websites effectively. It involves designing and developing web content that is usable by people with various physical, cognitive, and sensory impairments. Semrush contributor Luke Harsel has published an article featuring five steps to check website accessibility. He says, “These are ways you can review and improve your website accessibility manually. These are a useful starting point for accessibility, but should be built upon to maximize inclusivity. 1. Add Closed Captioning for... [...]

How To Build A Lead Generation Plan

Lead generation is crucial for identifying potential customers and nurturing them into loyal clients, driving business growth. It enhances the sales pipeline by continuously attracting and converting prospects, ensuring a steady stream of revenue opportunities. Search Engine Journal contributor Ben Steele has published an article on building a lead generation plan. He says, “You must communicate with leads correctly to provide a good experience and move toward a sale. What that looks like depends on what problems they face, their proximity to readiness to purchase, and how they became a... [...]

Tackling Content Chaos & Mastering Message Testing [Podcast]

The latest Ahrefs Podcast episode is titled ‘Tackling Content Chaos & Mastering Message Testing’. Tim Soulo met with the king of CRO to discuss building multiple brands, the importance of in-person events, and how to know when it’s time to pivot your business model. Ahrefs  [...]

Best Time to Post on Instagram in 2024

Using Instagram for marketing leverages its highly visual platform to showcase products and services, capturing the attention of a vast, engaged audience. It enhances brand visibility and customer interaction through features like Stories and Reels, driving higher engagement and conversion rates. HubSpot contributor Jana Rumberger has published an article highlighting the best time to post on Instagram in 2024. She says, “If you’re new to social media, you may think you should just start posting at different times of day and document your performance post-by-post — but that’s pretty... [...]

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