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Saturday, May 21, 2022

Customer Retention, Critical for a Long-lasting Business

The value of a visitor to your website may be large if they become a regular, loyal follower. If they value your content, they may return many times and buy multiple items. That’s why one of the most important Key Performance Indicators (“KPIs”) for a marketer is “the lifetime value of a customer”. Maximizing that lifetime value should be your goal, and in most cases, it’s more important than the value of their first purchase. If they only visit once, the value of that first purchase is the lifetime value. Customer retention is the necessary precondition for... [...]

13 Ways to Get More Views on TikTok

TikTok has more than 732 million monthly active users. It continues to feature fresh content from creators. It’s important to ensure that your videos stand out from the crowd if you want to get more views. Blogging Wizard’s Nicola Bleu has shared 13 proven strategies to get more video views on TikTok. She says, “In this article, you will find 13 effective strategies for getting more views on TikTok. We’re sharing everything from tips and best practices to little-known algorithm hacks.Ready? Let’s get started: 1. Be the first to comment on new videos from TikTok influencers in... [...]

Guide to Relationship Building with Influencers

Relationship building is an essential process to grow your business. Especially when you are able to stay on great terms with your customers and influencers, the chances go up. Copyblogger’s Sonia Simone has published an article on the secret to relationship building with influencers. She says, “When you’re online, publishing content and interacting with your fellow humans, you develop a collection of what we can call assets. You have a website, hopefully on your own domain. You probably have some social media accounts. A list for email marketing is invaluable. You might have a... [...]

Google Marketing Live, May 24

Google is hosting the ‘Google Marketing Live’ on Tuesday, May 24, 2022. The following is the speaker lineup for the event. This event will feature the following sessions: Google Marketing Live Keynote Automation—an agile approach Chart your next destination for ads growth Propel your privacy strategy with the latest insights Stay ahead of the curve with Search and Automation and more. Google Marketing Live  [...]

2022 Social Media Marketing Industry Report

Social Media Examiner’s Michael Stelzner has announced the ‘2022 Social Media Marketing Industry Report’. He says, “Inside this detailed 39-page report, Social Media Examiner uncovers: ✅ Most used social media platforms for B2B vs. B2C. ✅ Current and future organic social plans. ✅ Video marketing use and future plans. ✅ Social advertising use by platform. ✅ Top questions marketers want answered. These are business-building insights about the world of social media that you won’t find anywhere else. Use them to build or pivot your strategy like the pro you... [...]

Tracking SEO Efforts Using Google Analytics

By installing Google Analytics on your site, you can track how well you are bringing potential clients to the site and your success in converting users into clients. Forbes contributor Peter Boyd has published an article on using Google Analytics to track your SEO efforts. He says, “It is important to keep track of analytic data from your website on a regular basis. Many of the law firms I’ve worked with chart their progress monthly in areas such as the number of newsletter sign-ups, bounce rate (i.e., how quickly a user left the site) and most-viewed blog posts. The precise metrics... [...]

Three Steps to Measure SEO ROI

SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. Ahrefs contributor Michal Pecánek has published an article highlighting three essential steps to measure SEO ROI and six challenges calculating it. He says, “The ROI formula for SEO is simple in essence: SEO ROI = (value of organic conversions – cost of SEO investments)/cost of SEO investments In other words, you need to divide the SEO profit by the associated SEO costs. Let’s expand on each variable because it can be quite tricky to get to some final numbers. 1. Calculate... [...]

A 6-Step Guide to Social Media for Small Businesses [Guide]

While growing their social media presence, it’s easy for a small business owner to focus on the number of followers gained rather than creating brand awareness. Semrush contributor Vladyslav Opryshko has published ‘A 6-Step Guide to Social Media for Small Businesses’ to help small business owners grow. He says, “Social media marketing can be a low-cost, organic option for creating that brand awareness and recognition you are looking to achieve. This is true even with a low number of followers who are loyal and engaged. That’s why we think every small business owner should... [...]

How to Optimize LinkedIn for More Leads [Podcast]

Search Engine Journal has published a new podcast episode ‘How to Optimize LinkedIn for Better Connections & More Leads’ featuring Jessica Foster. Loren Baker says, “Whether you’re in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers. Jessica Foster, the Senior SEO Strategist at Media Monks and Founder of Keys & Copy, joined me to talk about LinkedIn optimization tips and strategies. We discussed enhancing your LinkedIn profile to make better connections and drive more leads.” This episode covers the following: Difference... [...]

The Role of Content in Link Building [Video]

Ahrefs has published a new video ‘The Role of Content in Link Building’ as a part of its Link Building Course. In this lesson, you’ll learn about the role of content in link building. Ahrefs  [...]