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Monday, September 27, 2021

5 Tips to Max your Google Ads Search Spend Efficiency and Grow, October 5 [Webinar]

As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. . Digital Marketing Depot is hosting a webinar ‘5 Tips to Max your Google Ads Search Spend Efficiency and Grow’ on Tuesday, October 5, 2021, at 1.00 pm EDT. The DMD team says, “Join this session to hear 5 cutting edge tactics to improve your spend efficiency: Tricks to focusing Local Markets to trimming poor performance Stop pesky affiliates and partners increasing CPCs Dominate brand market share with Share of Search metrics Scan... [...]

The 4 Stages of Personalization [White Paper]

Personalization helps you move closer to your customers and inspire them to take desired actions. In almost all the marketing functions, you can add the element of personalization and improve your ROI. Digital Marketing Depot has published a new white paper ‘The 4 stages of personalization’ explaining the key stages of personalization. About the white paper Personalization can be an effective strategy! Per Salesforce’s State of the Connected Customer, 57% of customers are willing to provide their data in exchange for a more personalized experience. The problem is that only 22% of... [...]

Role of Effective Communication in Marketing

Effective communication plays an important role in any task. Marketing is something that is very much dependent on strong interpersonal communication. The MarTech and Grammarly team have published a useful article on the importance of communication in marketing. They say, “The marketing function has undergone monumental shifts in the past year, leaving leaders grappling with an array of challenges that make it difficult to focus on long-term growth. This is why Gartner found nearly three-fourths (73%) of CMOs planned to fall back on low-risk, low-return strategies this year rather than... [...]

Exploring New Opportunities with AI-driven Predictive Analytics

Analytics is the key to understanding your customers and driving more sales. Moving on, artificial intelligence technology adds enormous value to data analytics. MarTech’s Chris Wood has published a comprehensive article on how marketers can find new business opportunities with AI-powered predictive analytics. He says, “Much of the way marketers use predictive analytics is customer-focused. They want to find customers who are more likely to buy. And in an effort to be more efficient, marketers will put their efforts and budget into engaging these customers that have more intent. Another... [...]

Four Ways to Improve Your Writing

Effective writing skills play a very important role in your marketing journey. It helps you be more persuasive when it comes to reaching out to your prospects. Content Marketing Institute contributor Ann Gynn has shared four useful tips to help you improve your writing. She says, “Study these four tips and related before-and-after examples to get ideas for peppering powerful verbs into your writing. The “before” excerpts come from paragraphs in writing-advice articles I found online and from my own work. (I do love irony.) I itched to edit some of the examples to correct more than verb... [...]

Content Marketing – Rethink Innovation, October 6 [Webinar]

Successful content marketing requires creativity and innovation. By developing neer creation and publishing strategies, you can improve your content marketing performance Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Wednesday, October 6, 2021, at 2.00 pm ET. The CMI team says, “Join us and learn: How to rethink everything you know about innovation Where to find inspiration that leads to your most brilliant work The process that makes new ideas feel less risky, so bosses and clients say, “YES!” Real-world examples of innovation in... [...]

Crawl Budget [Video]

MOZ has published a new WhiteboardFriday video titled ‘Crawl Budget’ featuring Tom Capper. The MOZ team says, “In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation, this is a topic you should care about.” MOZ  [...]

MOZ’s Ultimate Guide to Digital PR

Digital PR is an online marketing strategy used by businesses to increase their online presence. Digital PR agencies publish press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO). MOZ contributor Christopher Long has published ‘The Ultimate Guide to Digital PR’. He says, “Digital PR is a marketing strategy that combines traditional PR media relations with digital channels such as SEO, social media, and influencer marketing. Digital PR allows brands to develop relationships with influential media outlets in order... [...]

How to Start a Digital Marketing Business [Explained]

Starting any type of business requires an intuition that empowers you to stay persistent in your journey. There are several resources and advice available on starting your digital marketing business. Quick Sprout’s Lars Lofgren has published a detailed article on starting a digital business. He says, “Now more than ever, digital marketing is one of the most important aspects of a company. And guess what? Not everyone fully understands the world of digital marketing, and many people don’t have the time or interest to learn more about it. That’s where you come in. It is not an easy... [...]

Effective Marketing Campaigns [Guide]

A marketing campaign is an approach marketers use to promote their company’s products, services, or resources. SEMrush has published ‘A Quick Start Guide to Effective Marketing Campaigns’ to help you design and execute rewarding marketing campaigns. Victoria Liaonenka says “Think of the strategy component of your marketing campaign as a destination you’re wanting to reach. Before you can know how to get there you need to know where you’re going. It can also help to know why you’re wanting to get there and who’ll join you in your journey. Applying this to a marketing... [...]