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Sunday, September 25, 2022

TikTok Organic Content Strategy [Video]

According to an Influencer Marketing Hub report, TikTok beats all other platforms when it comes to engagement levels across accounts of all sizes. TikTok users typically interact with it 45 minutes a day. Social Media Examiner has published a new video ‘TikTok Organic Content Strategy’ featuring some useful strategies to boost organic traffic on TikTok. The SME team says, “Wondering how to make great TikTok videos? Looking for a proven organic content strategy? Discover how to develop and execute a TikTok plan that works.” Social Media Examiner  [...]

Has “Content” Become a Dirty Word?, October 13 [Webinar]

Digital Marketing Depot is hosting a webinar ‘Has “Content” Become a Dirty Word?’ on Thursday, October 13, 2022, at 1.00 pm EDT. The DMD team says, “Avoid digital pollution and focus on what your audience needs. Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many marketing minds is: has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can... [...]

Useful Strategies to Improve SEO Performance

SEO is an essential element for business growth. With a strong SEO strategy, you can continue to get traffic and convert it into leads. HubSpot contributor Shaun Pinney has published an article featuring 30 proven tips to improve SEO performance. He says, “We’ve created this blog to help you make the most of your SEO efforts — here’s a list of 30 tactical search engine tips. Improve page speed Faster-loading pages get a boost in search rankings, while slower-loading pages (even if they have similar content) end up lower on the list. Here are six tips to help boost page speed: 1.... [...]

Google’s 200 Ranking Factors for 2022 [Backlinko]

Backlinko’s Brian Dean has published a comprehensive article featuring Google’s 200 ranking factors for 2022. He says, “You might already know that Google uses over 200 ranking factors in their algorithm…But what are they, exactly? Well, you’re in for a treat because I’ve put together a complete list. Let’s dive right in. 1. Domain Age: Many SEOs believe that Google inherently “trusts” older domains. However, Google’s John Mueller has said “domain age helps nothing“. 2. Keyword Appears in Top Level Domain: Having... [...]

How to Generate High-Quality Traffic That Turns Into Leads and Sales [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts’ featuring Brian Dean. says, “Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post. “Creating a piece of cornerstone content on your site….has a special name because it’s kind of impossible to do that with everything you publish,” he says. “Pick your battles.” And most of those battles... [...]

Are Title Tags A Google Ranking Factor? [Answered]

High-quality content, mobile-first strategy, page experience, page speed, and on-page optimization are some top-ranking factors. Search Engine Journal contributor Matt G. Southern has published an article explaining the importance of title tags in Google search results. He says, “Google unquestionably uses the HTML title tag to understand what pages are about so it can rank them in search results. The company’s official SEO starter guide recommends unique, accurate, and brief but descriptive titles on all website pages. But when it comes to the strength of page titles... [...]

The Ultimate Guide to Product Marketing for Small Businesses [Video]

HubSpot has published a new video ‘The Ultimate Guide to Product Marketing for Small Businesses’ featuring useful  product marketing strategies. The HubSpot team says, “Why is Product Marketing Important? In this video, Jamal dives deep into the steps for a successful product marketing strategy. He talks about a product’s target audience, using strategic positioning and messaging to boost revenue and demand for the product.” HubSpot  [...]

SEJ Shares Five Ways To Prepare For Site Closure

Closing a site indicates that the site is no longer in use and can eventually be deleted according to a schedule. Search Engine Journal contributor Matt G. Southern has shared five ways to prepare for a site closure. He says, “More detail about these recommendations and how to deal with the negative impact of taking a site offline is explained in the following sections. 1. HTTP 503 Status Code When taking a website offline, ensure it serves an HTTP 503 status code to web crawlers. When web crawlers like Googlebot encounter a 503 status code, they understand the site is unavailable and may... [...]

Turning Content Chaos into Content ROI [Webinar Replay]

Content Marketing Institute’s ‘Turning Content Chaos into Content ROI’ webinar replay is available now. The CMI team says, “Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has never been more crucial—not only for findability, but for improving productivity and content ROI. In this webinar you will learn: How to start and scale a content reuse program A... [...]

Consumer Loyalty Trends to Watch that Make or Break Brand Relationships, October 11 [Webinar]

Heading into the new year, the rising cost of acquisition will drive marketers to turn to their customer base for growth. But as the competition for consumers’ time and attention heats up, engendering true customer loyalty will be more difficult than ever. Digital Marketing Depot is hosting a webinar ‘Consumer Loyalty Trends to Watch that Make or Break Brand Relationships’ on Tuesday, October 11, 2022, at 1.00 pm EDT. The MarTech team says, “Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings... [...]