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Thursday, January 26, 2023

What Does GPT Really Mean for Digital Marketing?, February 9 [Webinar]

Digital Marketing Institute is hosting a webinar ‘What Does GPT Really Mean for Digital Marketing?’ on Thursday, February 9, 2023. The DMI team says, “Curious to learn how ChatGPT and its underlying technology GPT-3 are actually going to impact marketing? Wondering how your job might change? Join us for a live expert discussion with two experts where we’ll look at what’s happening today, where things might go and what this explosion in AI assistance means for SEO and Search now that Microsoft and Google are pitched in the game.” What Does GPT Really Mean for... [...]

This is What Your Marketing Mindset Should ALWAYS Be [Video]

A marketing mindset is all about being creative and understanding your customer. It’s about seeing the world through your customer’s eyes and understanding what they want, even before they know it themselves. Neil Patel has published a new video ‘This is What Your Marketing Mindset Should ALWAYS Be’ on leveraging user-generated content. He says, “Look, I’ve been in digital marketing for a really long time, over 20 years and I’ve seen so many trends come and even go, but do you know what’s been a constant the entire time I’ve been in the game?” Neil... [...]

5 Tips for Optimizing Your Google Business Profile [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘5 Tips for Optimizing Your Google Business Profile’ featuring Greg Gifford. The Rank Ranger team says, “Is your Google business profile fully optimized? Today’s guest will help make sure that you’re taking advantage of all the key optimization opportunities that Google Business Profile offers. He’s a man who graduated from Southern Methodist University in Dallas, Texas, with a BA in Cinema and Communications and can provide an obscure movie quote for just about any situation. He is one of the... [...]

ChatGPT vs. Content Marketing, February 15 [Webinar]

ChatGPT, the new AI-powered tool is in news nowadays. It is to be observed how it empowers the marketing game. Content Marketing Institute is hosting a webinar ‘ChatGPT vs. Content Marketing’ on Wednesday, February 15, 2023, at 2.00 pm PST. The CMI team says, “Join us for “ChatGPT vs. Content Marketing” as we square off for a battle royal between humans and robots. We will look at how effective AI tools like ChatGPT really are at creating different types of content, from branding to promotional copy, and discussion points. You will even get the chance to vote on side-by-side... [...]

Tell a More Engaging Brand Story: Get Your Message Heard With Better Data, February 7 [Webinar]

Keeping up with your competitors is outdated. In 2023, brands that thrive will focus on keeping pace with consumers and meeting their dynamic expectations. Adweek is hosting a webinar ‘Tell a More Engaging Brand Story: Get Your Message Heard With Better Data’ on Tuesday, February 7, 2023, at 1.00 pm EST. The Adweek team says, “Discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate. You’ll find out: Why adding “color” to your first-party data is critical to success The... [...]

Building a Better Content Machine: 5 Fundamental Steps, February 8 [Webinar]

Content is the lifeblood of marketing. It’s the most pivotal piece of the brand experience, and because content has never been more critical, marketers need an operational framework to improve their ideation and creation process. Content Marketing Institute is hosting a webinar ‘Building a Better Content Machine: 5 Fundamental Steps’ on Wednesday, February 8, 2023, at 2.00 pm PST. The CMI team says, “Join CMI and a team of content operation luminaries as we discuss a hands-on approach and framework to content operations. We’ll kick things off with Sol Weinreich,... [...]

Achieving Work-Life Balance: Essential Tips for Success [Video]

Semrush has published a new video ‘Achieving Work-Life Balance: Essential Tips for Success’ as part of the Small Business Big Results show. The Semrush team says, “What, exactly, is work-life balance? Who, within a business, is ultimately responsible for work-life balance? Does this solely fall on the shoulders of the business owner to empower their employees or can employees take responsibility for this as well? Brian sits down with Julia McCoy, creator of The Content Transformation System and The Content Hacker to discuss ways to actually maintain a healthy work-life balance... [...]

Erik Emanuelli on How to Find Content Ideas

Content marketing is a challenging task as you need to keep generating new content that helps you capture more leads and boosts website traffic. Erik Emanuelli has published a new guide ‘How to Find Content Ideas: 21 Detailed Topic Research Guides’. He says, “From creative research techniques to clever methods for finding inspiration, this guide has something for everyone. 1. Reddit Reddit is an excellent source of inspiration for content ideas. Search through different subreddits and look for trending topics or receiving a lot of attention. You can also join conversations on... [...]

A Step-by-Step Guide to Success Through Full-Funnel Marketing [Guide]

Full-funnel marketing refers to an approach that begins at the top of the funnel by casting a wide net to capture as many leads as possible. As you move down the funnel, it becomes narrower and the efforts of your marketing become more focused, targeting the most qualified audience with the highest propensity to convert. PPCexpo has published ‘A Step-by-Step Guide to Success Through Full-Funnel Marketing’. The PPCexpo team says, “Full-funnel marketing is a game-changing strategy that can help your business to increase return on investment (ROI) and drive growth. It focuses on... [...]

Relationship Marketing: The human approach to personalization [Report]

Relationship marketing is a form of marketing developed from direct response marketing campaigns. It focuses on customer retention and satisfaction rather than sales transactions. Digital Marketing Depot has published a new report ‘Relationship Marketing: The human approach to personalization’. The DMI team says, “Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data. In this report,... [...]