Voice Search Optimization involves tailoring content and website strategies to align with voice-activated search queries. It focuses on natural language, question-based keywords, and local search to enhance visibility in voice-driven platforms. Search Engine Journal has published ‘Voice Search Optimization At Scale: A Guide For Enterprise Marketers’. Ludwig Makhyan says, “In this guide, we’ll take a look at specific tactics and optimizations that will support your voice strategy, including schema markup, keyword research, site speed, FAQs, Google Actions, and more. Here’s... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘The AI Strategy That Doubled His Email Conversion Rate (Step By Step)’ featuring Neil Patel and Eric Siu. The video covers the following: Reforge tools apply course concepts practically. AI leverage: Unique data, proactive utilization, proprietary tools. Launching feature to generate various document types. Marketers and managers need to generate ideas. Breaking tasks improves AI results... [...]

Christmas ads are heartwarming campaigns designed to capture the festive spirit and connect emotionally with audiences. They blend storytelling and seasonal themes to foster brand loyalty and celebrate the joy of giving. Digital Marketing Institute contributor Nicola Gwillym has published an article featuring top 10 Christmas ads of 2024. She says, “It’s that time of year again! When our screens are full of Christmas ads that not only get us into the festive mood but also tap into our emotions. And this year, artificial intelligence has helped in the creation of the ads, something audiences... [...]

Neurodiversity emphasizes the unique ways individuals process information, highlighting the need for inclusive digital experiences. By designing accessible technologies, organizations can ensure equitable participation and engagement for people with diverse cognitive abilities. Econsultancy’s webinar on ‘Neurodiversity and Digital Inclusion’ is available on demand. The Econsultancy team says, “Designed specifically for marketers and digital experience professionals, this session covers both customer and employee experience. Drawing on Econsultancy’s original research,... [...]

Econsultancy’s Future of Marketing report is crafted to help marketers navigate evolving competitive landscapes and plan effectively. By benchmarking their priorities and concerns against industry peers, the report offers valuable insights to shape strategies and tactics. The Econsultancy team says, “This edition, exploring marketing in 2025 and beyond, covers: Generative AI: From personal productivity to insight generation, the report reveals the top use cases for GenAI tools and whether they are matching up to marketers’ expectations. Customer experience: Consistently being seen... [...]

Site Reputation Abuse refers to malicious activities aimed at tarnishing or exploiting the reputation of a website for personal or financial gain. This can involve tactics like fake reviews, phishing attempts, or spreading misleading information to damage credibility or manipulate user trust. MOZ expert Dr. Peter J. Meyers has published an article explaining site reputation abuse. He says, “Back in March of this year, Google sounded an early warning about a new set of spam policies taking effect in May, including Site Reputation Abuse (sometimes known as “parasite SEO”), defined... [...]

Content Marketing Institute has published a new video ‘Live With CMI BONUS Interview – Marcus Collins’. The CMI team says, “We recently sat down with Marcus Collins, award-winning marketer, who is the former head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the Ross School of Business, University of Michigan to chat about his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Marcus explains how if you want to get people to take action, you must first understand the underlying cultural... [...]

CTV Performance Measurement focuses on assessing the effectiveness of connected TV campaigns. It involves tracking metrics like reach, engagement, and conversions to optimize advertising strategies and maximize ROI. Digital Marketing Depot has published a new report ‘The Retailer’s Ultimate Guide to CTV Performance Measurement’. The DMD team says, “As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily,... [...]

Content Marketing Institute has published a new video ‘What Does the Mass X-odus Mean for Marketing?’. The CMI team says, “A growing wave of celebrities, influencers, and major organizations are flying the X (formerly Twitter) coop and seeking refuge in alternatives like Threads and Bluesky. But will the latest mass migration lead to a resurgence in content marketing and branding on social media? Robert Rose says the days of earning organic traction with a steady stream of engaging news and entertainment content are over. However, he sees the potential for new influential brand... [...]

Chatbot traffic refers to the volume of interactions users have with a chatbot on digital platforms. It provides valuable insights into user engagement, preferences, and the effectiveness of automated responses in achieving business objectives. Search Engine Journal contributor Kevin Indig has published an article answering the question ‘How Significant Is AI Chatbot Traffic In B2B?’. He says, “We stand at the doorstep of a comparable technology: AI. ChatGPT is the second fastest-growing consumer product. Capital expenditures of hyperscalers could exceed $300 billion in 2025.2 AI... [...]