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Tuesday, March 5, 2024

SEJ Lists Best SEO Courses Online

SEO courses can help you improve your website’s optimization, attract organic traffic, and increase conversions. Search Engine Journal’s Loren Baker has published an article featuring the best free and paid SEO courses available online. He says, “Below, we’ve compiled a list of the best online SEO courses available so you can find exactly what you’re looking for and master your craft. Free SEO Courses SEO Certification Course (HubSpot) As a marketing and sales software development tool, HubSpot always thinks of marketers’ needs – and that includes its SEO Certification... [...]

Use AI for Doing? You Better Do the Thinking [Video]

Content Marketing Institute has published a new video ‘Use AI for Doing? You Better Do the Thinking’. The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. A recent judgment in an Air Canada lawsuit says companies are accountable for incorrect information provided by their generative AI technologies — even if it conflicts with stated policies on other content platforms. Robert Rose says this is a pressing reminder that AI can be a helpful storytelling tool, but it’s up to you to do the strategic thinking required... [...]

How to Bolster Your EEAT Score and Optimize For SGE [Podcast]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘How to Bolster Your EEAT Score and Optimize For SGE’ featuring Kapwom Dingis. The Similarweb team says, “Everyone’s talking about search generative experience or SGE, but what can you do to prepare for its launch on Google? That’s what we’re discussing on today’s episode of In Search Podcast with Kapwom Dingis. Kapwom has worked in SEO for the past 10 years, and is currently the SEO manager at Symmetrical. In this episode, we discuss the links between your EEAT score and Google’s... [...]

Top SEO Tips for 2024 [Video]

In 2024, SEO may shift from just ranking websites on search engines to creating a broad online presence. This means that visibility and reputation across digital platforms will be important for SEO success. MOZ has published the latest episode of the Whiteboard Friday video ‘Top SEO Tips for 2024 featuring Crystal Carter. The MOZ team says, “It’s no surprise that in 2024, the main theme that we’re going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.” MOZ  [...]

Are expert opinions in your content an SEO must? [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘Are expert opinions in your content an SEO must?’. The SERP’s Up team says, “Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization’s... [...]

Creative Excellence Starts With Emotional Engagement…and Data, March 26 [Webinar]

Research reveals that 90% of decisions are made subconsciously, with emotionally engaged consumers three times more likely to recommend a product or re-purchase. Adweek is hosting a webinar ‘Creative Excellence Starts With Emotional Engagement…and Data’ on Tuesday, March 26, 2024, at 1.00 pm EDT. The Adweek team says, “Uncover the keys to this process from Risa Crandall, SVP of CPG strategy and sales at Aki Technologies. You’ll find out:  The impact of emotions on consumer decisions How the effectiveness of advertising creative directly impacts the performance of a campaign Creative... [...]

How to Use WordPress: Ultimate Guide to Building a WordPress Website [Guide]

HubSpot has published a new guide titled ‘How to Use WordPress: Ultimate Guide to Building a WordPress Website’ featuring tips and tricks to build a website using WordPress. Kristen Baker says, “I‘ll cover everything that you need to build your own WordPress site, starting from zero and working up to adding your own content and plugins. Beyond the step-by-step guide, I’ll also share a list of tips and tricks to remember while working with WordPress. But first, let’s answer the question most people have when they begin thinking about their new WordPress website: What is the... [...]

How Modern Content Marketing Powers Growth [On-Demand Webinar]

MarketingProfs has made available its webinar ‘How Modern Content Marketing Powers Growth’ on-demand. The MarketingProfs team says, “Gone are the days of working high-volume keywords into content and BOOM—ranking on search. Where long-term success is beholden to tech giants. Join Amanda Natividad, VP of marketing for SparkToro, for Beyond SEO: How Modern Content Marketing Powers Growth. Amanda will share how to think beyond SEO to audience research—so you know who is searching, where they’re already hanging out, and what else is top of mind for them. Join us to... [...]

Master GA4: Transforming Data into Actionable Insights, March 13 [Webinar]

Digital Marketing Institute is hosting a webinar ‘Master GA4: Transforming Data into Actionable Insights’ on Wednesday, March 13, 2024. The DMI team says, “Join us for an insightful two-part live webinar series with SEO and data expert, Chris Coomer of Neil Patel Accel. Chris will walk us through the GA4 interface, showing you tips and tricks that will help you track and analyze your user data, identify areas for improvement, and make informed decisions to drive your business growth. In this live series you will learn how to maximize the creation of custom reports to segment and... [...]

Everything You Need To Know About 2024 Google & Yahoo Email Changes

Google and Yahoo announced new email changes in October 2023. These changes are expected to start on February 1, 2024. The changes are designed to improve the email experience and keep users safe. Digital Marketing Institute contributor Emma Prunty has published an article featuring information about the 2024 Google & Yahoo Email Changes. She says, “In this blog, we’ll explore the new regulations from Google and Yahoo, and look at ways you can adhere to them and clean up your email lists. Let’s get started. 1) Unsubscribe and opt-out links While many companies make it easy for consumers... [...]

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