YouTube marketing is a strategy that uses videos and ads to promote a business’s products or services. It’s a powerful tool for businesses to reach new audiences, engage with customers, and drive growth. YouTube is the second most visited site in the world, after Google. Neil Patel has published a new video ‘Here’s What The Top YouTubers Taught Us About YouTube Marketing’ sharing useful YouTube marketing strategies. He says, “In the dynamic realm of digital content creation, the influence and success of top YouTubers are not merely a testament to their entertaining... [...]

To achieve content marketing success, you need a platform that offers reach to a wide audience. Search Engine Journal contributor Annabelle Nyst has published an article featuring 17 ad networks for content creators in 2024. She says, “Ad networks serve as a bridge to help advertisers find ad placements on websites that align with their target consumers and goals – and vice versa. They help publishers connect with advertisers whose ads align with their own content and audience. For bloggers and content creators, ad networks provide an opportunity to make money from their content without... [...]

Premium content is digital content that is usually of higher quality or more desirable than free content. It often comes as a subscription service. Adweek has published a new guide ‘The Buyer’s Guide to Premium Video’. The Adweek team says, “Our new guide, “The Buyer’s Guide to Premium Video,” created with Effectv, demystifies and defines the concept of premium in today’s multiplatform video advertising landscape. It provides media buyers with insights to get a firm grip on what premium content, premium advertising and premium placement are, and how they work together... [...]

Webinars have become one of our most successful channels because it’s where great content meets audience engagement. But with the power of AI, we can now personalize and scale our webinar programs, and content, in uniquely human ways. MarketingProfs is hosting a webinar ‘How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events’ on Thursday, December 14, 2023, at 2:00 pm ET. The MarketingProfs team says, “From personalizing promotions, to building presentations, to optimizing audience engagement and turning webinars into entirely new forms of content, this session... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Unraveling SEO Secrets for B2B Marketers’ featuring Kyle Roof. George B. Thomas says, “In Episode 573 of Marketing Smarts, Kyle Roof acknowledges the power of the Google algorithm and how it can seem intimidating. “A lot of people are like, ‘It’s so huge. How can you know everything?'” he says. “I don’t know everything. I don’t even know close to everything. I know a little bit. I pull back the curtain here and maybe over there, and that’s all you have to... [...]

Synthetic content is computer-generated data that mimics real-world data. It’s used for testing, training, and developing applications, artificial intelligence (AI) models, and software solutions. Media Daily News has reported that YouTube will require creators to disclose when they create synthetic content. Laurie Sullivan says, “Earlier this month, Google said it would begin using SynthID watermarks for all creative assets generated by AI in Performance Max and Google Ads, as the company continues to build out features and tools that automate processes. YouTube altered or synthetic... [...]

This is a reminder for the DMI webinar to be held on Monday, December 4, 2023.  Digital marketing is the use of online technologies to promote products and services. It includes social media marketing, SEO, PPC marketing, email marketing affiliate marketing, etc. Digital Marketing Institute is hosting a webinar ‘2024 Trends in Digital Marketing’ on Monday, December 4, 2023, at 9.00 am ET. The DMI team says, “Join one of our most popular events of the year! Will Francis will welcome 4 DMI experts into the webinar room to share their thoughts on what trends to watch out for in... [...]

AI-powered personalization uses machine learning and other technologies to analyze customer data and create personalized content. MarketingProfs is hosting a webinar ‘AI-Powered Personalization: Crafting the Customer-Centric Future’ on Thursday, December 7, 2023, at 2:00 pm ET. The MarketingProfs team says, ” Join Drift’s Ottavio Dattolo (senior global demand generation manager) and Caitlin Seele (director of revenue marketing) as they plunge into the dynamic world of AI-driven personalization. Discover the profound impact of AI personalization for connecting with your customers. In... [...]

Content Marketing Institute is hosting a webinar ‘Content and Marketing Trends for 2024’ on December 6-7, 2023, at 1.00 pm ET. The CMI team says, “It’s that time of year. Planning season. With 2024 just weeks away, are you ready to tackle your content marketing strategy for the new year? Join us on December 6 and 7 for our FREE digital event, Content and Marketing Trends for 2024. You’ll learn what’s in, what’s next, what’s working – and how to leverage these new approaches to advance your strategy. Not only will you be inspired, but you’ll also walk away with practical... [...]

The content marketing market is expected to grow by $584.02 billion from 2022 to 2027. The growth is driven by the increase in social media users. Content Marketing Institute contributor Lisa Murton Beets has published an article featuring 39+ content marketing statistics to help you succeed in 2024. She says, “Our second annual  Content Marketing Career & Salary 2024 Outlook explored the use of generative AI tools at work, employee engagement, and career paths. How much content marketers get paid The average annual compensation for a U.S.-based content marketer working full-time for... [...]