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Tuesday, March 19, 2024

How to Make Your B2B Content More Human

Useful B2B content provides actionable insights, solves industry-specific challenges, and empowers decision-makers with valuable information to enhance their business strategies. It aims to educate, inspire, and establish trust, ultimately driving engagement and fostering long-term relationships with the target audience. Search Engine Land contributor Becky Simms has published an article featuring five tips to make your B2B content more human. She says, “I will share with you my top five tips to make your content feel more human and to ensure it speaks to the people digesting it. When you... [...]

B2B Lead Generation: Create Content That Converts [Ebook]

B2B lead generation focuses on identifying and attracting potential business clients through targeted marketing strategies and nurturing campaigns. By understanding client needs and offering valuable solutions, businesses can generate high-quality leads to drive growth and profitability. Search Engine Journal has published a new ebook ‘B2B Lead Generation: Create Content That Converts’ featuring useful insights to help you elevate your content marketing strategy. The SEJ team says, “This strategy guide is the first step towards attracting high-quality leads and revolutionizing... [...]

Reminder- 2024 Google SERP Features: New Strategies To Gain Visibility, March 20 [Webinar]

This is a reminder for the SEJ webinar to be held on March 20, 2024.  With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Search Engine Journal is hosting a webinar ‘2024 Google SERP Features: New Strategies To Gain Visibility’ on Wednesday, February 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a deep dive into all things SERP features, what they are, and why they’re important. We’ll also show you how you can snag some for your own business. STAT’s... [...]

Your Guide to Social Media Copywriting

Social media copywriting crafts concise yet compelling messages tailored for online platforms, engaging audiences with captivating content and strategic use of language. It blends creativity with strategic marketing techniques to drive brand awareness, spark conversations, and prompt action within the dynamic digital landscape. Copyblogger contributor Megan Mahoney has published an article featuring 10 social media copywriting secrets of influencers. She says, “In this article, I’ll share the best social media copywriting tips I learned from this research, and specific examples to help... [...]

The Basics of Consent and Preferences: 7 Tenets to Keep in Mind [Ebook]

In marketing, consent is paramount, ensuring ethical engagement and respect for individual privacy. Obtaining explicit consent builds trust, fosters transparency, and cultivates lasting relationships with consumers. Digital Marketing Depot has published a new ebook titled ‘The Basics of Consent and Preferences: 7 Tenets to Keep in Mind’. The DMD team says, “In the digital landscape, the line between engagement and annoyance is thin. Discover the power of consent and preferences in shaping seamless, positive customer experiences. Learn how to empower your customers with control... [...]

Reminder- Turn Shoppers Into Brand Advocates, March 20 [Webinar]

This is a reminder for the Adweek webinar to be held on March 20, 2024.  The modern, dynamic buying journey demands that brands make their products accessible to customers whenever and wherever they’re ready to buy. Adweek is hosting a webinar ‘Turn Shoppers Into Brand Advocates’ on Wednesday, March 20, 2024, at 1.00 pm EDT. The Adweek team says, “Discover how to develop deeper ominichannel relationships with customers from Stackline CEO Michael Lagoni and CMO Benjamin Felix. You’ll find out: Techniques for measuring brand performance through new customer loyalty metrics... [...]

Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide [Guide]

The phone call is one of the most popular engagement channels for U.S. customers, coming in only behind email, according to Salesforce’s State of the Connected Customer report. Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Digital Marketing Depot has published ‘Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide’. The DMD team says, “MarTech Today’s latest publication of the “Call Analytics... [...]

Reminder- MasterTHIS: SEO, March 20 [Webinar]

This is a reminder for the CMI webinar to be held on March 20, 2024.  Search Engine Optimization (SEO) is crucial for various reasons, especially in the digital age where online visibility can significantly impact businesses and individuals. Content Marketing Institute is hosting a webinar ‘MasterTHIS: SEO’ on Wednesday, March 20, 2024, at 1.00 pm ET. The CMI team says, “Join us on March 20 for MasterTHIS: SEO. In under 90 minutes, gain actionable insights to enhance your SEO approach, boost website traffic, and effectively track outcomes. We’ve invited Zack Kadish with Conductor... [...]

How to Grow Your Agency Through Socially Responsible Marketing [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Grow Your Agency Through Socially Responsible Marketing’ featuring Troy Sandidge. The SME team says, “Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s work? Looking for a proven model to follow? Discover the keys to conscious agency growth from a serial entrepreneur who has launched several successful companies.” Social Media Examiner              [...]

SEJ Features 20 Social Media Marketing Example

Social media marketing plays a pivotal role in modern business strategies, enabling brands to engage directly with audiences, cultivate communities, and amplify brand awareness. Search Engine Journal contributor Anna Bredava has published an article featuring 20 examples of effective social media marketing. She says, “Social media platforms like Instagram, TikTok, X (Twitter), and Facebook – among others – present businesses with an opportunity to engage with a massive audience. They are not just digital spaces for socializing; they are vibrant marketplaces. As of 2024, the global... [...]


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