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Tuesday, August 11, 2020

‘Drive Trust on Social Media With AI: Build a More Human Connection’ Webinar August 27 [Webinar]

Social media platforms have gained great importance when it comes to marketing and promotions. With the availability of chatbots, social media marketing has become more efficient.Adweek is hosting a webinar ‘Drive Trust on Social Media With AI: Build a More Human Connection’ on Thursday, August 27, 2020 at 1.pm EDT.The Adweek team says, “Never before have social media and human connection been more important. But never before has trust been more eroded. What to do? Advanced data science and AI can be applied to social media strategies to weed through thousands of people, analyze tone... [...]

Your Guide to Measuring Content Marketing ROI

Return on Investment (ROI) is an important element to determine your content marketing success. You need to identify and use the right metrics to measure your content marketing ROI.Search Engine Watch contributor Sumeet Anand has shared seven important metrics to measure content marketing ROI.Anand says, “To measure ROI, there are seven key metrics you need to monitor. These are:1. Web trafficThis is a volume metric that is the easiest to measure.It involves looking at the flow of traffic on every page of your website. Monitoring web traffic enables you to know which content is popular... [...]

Advanced Facebook Audience Targeting for eCommerce Businesses [Podcast]

Social Media Examiner has published a new podcast episode ‘Advanced Facebook Audience Targeting for eCommerce Businesses’ featuring Miracle Wanzo.Michael Stelzner says, “Want to do advanced Facebook ad targeting? Looking for tools to make it easier to track custom events on Facebook?To explore how eCommerce businesses can use advanced Facebook ad targeting, I interview Miracle Wanzo on the Social Media Marketing Podcast.Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads technical services agency. She’s also the founder of Hip Undies,... [...]

Instagram Launches Reels Globally to Take on TikTok [Video]

Instagram has launched Instagram Reels, a new way to create and discover short, entertaining videos on Instagram. Reels allows you to create fun videos to share with your friends or anyone on Instagram.Social Media Examiner has published a new video titled ‘Instagram Launches Reels Globally to Take on TikTok featuring’ Jeff Sieh and Grace Duffy.The SME team says, “On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore the official rollout of Instagram’s TikTok competitor, Reels, with special guest, Rachel Pedersen. We will also... [...]

Two Ways to Strengthen Your Marketing

A well-defined marketing strategy can help you to grow your sales and strengthen the business. By adding the element of personalization to it, you can continue to win more and more customers.Business 2 Community contributor Germina Paola has shared two useful strategies to improve your marketing strategy.Paola says, “We live in the golden age of information and, although it’s as good as it sounds, there’s also a downside to it: we receive this information all at once and it can be confusing and daunting. Working with online marketing with different types of clients and businesses,... [...]

Why Enterprise SEO Is Different [Podcast]

Perficient has published a new podcast episode ‘Why Enterprise SEO Is Different’ featuring Eric Enge and John Dietrich.Listen to this podcast to learn what is enterprise SEO and how it is different from the regular search engine optimization process. The Perficient team says, “Large brands usually have a great offline presence. But does this get carried over online? Would these large brands need to do SEO?In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what... [...]

AWeber Launches ‘The FWD: Thinking Show’ Email Marketing Podcast

AWeber has announced the launch of a new email marketing podcast – ‘The FWD: Thinking Show’.This podcast will feature interviews from the top email marketing experts to share actionable tips for building a strong email marketing strategy. The AWeber team says, “The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?).Who is The FWD: Thinking Show for?Small business owners, entrepreneurs, content creators, side hustlers, coaches,... [...]

Eight-Step Guide to Prioritizing SEO Content Topics

To create great content, you need a clear plan. Before starting your content creation journey, you need to prioritize your content topics according to the needs and interests of your audience.Seer Interactive‘s Celina Levin has shared an eight-step guide to help you plan your SEO content creation efforts.Levin says, “Have you done the research and found new content for your website? Well done, that’s half the battle. However, when you’re strapped for time and resources, how do you prioritize which content to create and post? If you don’t have projected revenue data, here are... [...]

‘Trust, Consent, and Personalization in the Modern Privacy Era’ Webinar August 12 [Webinar]

OneTrust is hosting a webinar ‘A Marketers Guide: Trust, Consent, and Personalization in the Modern Privacy Era’ on Wednesday, August 12, 2020.The OneTrust team says, “A privacy-first, customer-centric strategy is integral to building trust with your audience. With so many privacy laws and regulations to navigate – plus other changes in the ecosystem – marketers need to re-evaluate how they engage with their audience. In this session, we’ll cover what to know about legislation like the GDPR and CCPA, where to add transparency to customer touchpoints, and how to build trust... [...]

Four Ways to Grow Your Website Traffic

With every Google search algorithm update, your website traffic sees some kind of change – be it positive or negative. According to ReadWrite’s Toms Panders, many publishers have seen a drop in their site traffic after Google’s latest core update released on May 4.Panders has shared five ways to regain your web traffic.He says, “Having armed with key data and metrics, I would like to share with you four major tips on how to recover from this traffic crack.1. Get your blog featured in Google NewsAccording to SimilarWeb.com Google News currently has over 500M monthly... [...]