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Tuesday, January 26, 2021

Snapchat Ads: How to Get Started [Video]

Social Media Examiner has published a new podcast episode ‘Snapchat Ads: How to Get Started’ to help you get started with Snapchat advertising. Michael Stelzner says, “Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat ads marketing course. Savannah explains what types of advertising campaigns... [...]

YouTube Premieres Changes, New Analytics, Hashtag Search Results, and More [Video]

Social Media Examiner has published a new video titled ‘YouTube Premieres Changes, New Analytics, Hashtag Search Results, and More’. The SME team says, “Explore changes to YouTube Premieres, YouTube analytics, hashtags search results, topic filters, and more with Michael Stelzner and YouTube expert, Diana Gladney”. Watch the video here. Social Media Examiner  [...]

Instagram Pinning (Get More Engagement with IG Pinning Updates) [Video]

Sue B. Zimmerman has published a new YouTube video ‘Instagram Pinning (Get More Engagement with IG Pinning Updates)’. She says, “In my NEW YouTube video I’m sharing how you can strategically pin Instagram™ comments to encourage more engagement on your feed. See how pinning comments not only sparks more engagement, but it actually encourages people to leave more meaningful feedback. In this 4 minute video you will learn… Why pinning Instagram™ comments matters Best Instagram™ pinning practices How to unpin a comment”. Watch the video here. Sue B. Zimmerman’s... [...]

How to Avoid the Digital Transformation Trap, January 28 [Webinar]

Digital transformation enables you to boost your productivity, profitability, customer satisfaction and increased speed-to-market. Martech Today is hosting a webinar ‘How to Avoid the Digital Transformation Trap’ on Thursday, January 28, 2021 at 1.00 pm EST. The Martech team says, “In reality, purchasing and implementing technology doesn’t create transformative change simply because you plug it in. Successful transformation efforts start with a strong foundation: people, processes and then technology. Join Gene De Libero, GeekHive’s Chief Strategy Officer, as he walks us through... [...]

How to Build a Marketing System of Record [Webinar Replay]

Martech Today has published a replay of the webinar ‘How to Build a Marketing System of Record’. The Martech team says, “In this webinar, join Linnie Ciepielowski, Project Manager at Esri, and Melissa Harvey, Senior Product Marketing Manager at Workfront as they demonstrate four key reasons a Marketing System of Record can bring greater efficiency and consistency to creative work and marketing campaigns, while allowing your team to prove their value. You’ll learn: The importance of data and reporting for critical decision making How to develop end-to-end processes for marketing... [...]

How To Optimize SEO With UGC [Report]

Digital Marketing Depot has published a new report called ‘How To Optimize SEO With UGC’. Download this report to learn how to collect more user-generated content, and how to use it to improve your organic and paid search results. The DMD team says, “Learn why User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper Approved will show you how to collect more UGC and use it to dramatically improve your organic and paid search results, including increasing your page rankings and... [...]

Google Announces New Real-time Bidding Experiments

The Google Ads team has announced the launch of new real-time bidding experiments for the advertisers. Google is launching experiments that are intended to provide bidders with an opportunity to test and provide collaborative feedback on ads-privacy proposals. The Google Ads blog team says, “We strongly encourage interested bidders to sign up and participate! Three new experiments made available today are described below. Experiment #1: TURTLEDOVE simulation The RTB protocols and infrastructure have been updated to enable a server-side simulation of Chrome’s TURTLEDOVE proposal, as described... [...]

Creating a Winning SEO Strategy in 2021, January 27 [Webinar]

A well-defined SEO strategy could be the key to achieving business success in 2021. SEMrush is hosting a webinar ‘Creating a Winning SEO Strategy in 2021’ on Wednesday, January 27, 2021. The SEMrush team says, “In this webinar, Harry Sanders and Jimmy Page will explain why getting off to a good start in 2021 with a powerful SEO strategy is a must. How to pull together a robust and well thought out strategy that will help your website rank well on Google. Time and money can be wasted hand over fist if you just dive in and spend time working on things that might not pay... [...]

Rethinking Promotional Content Strategy in 2021, January 27 [Webinar]

Content Marketing Institute is hosting a webinar ‘Rethinking Promotional Content Strategy in 2021’ on Wednesday, January 27, 2021, at 2.00 pm ET. Attend this webinar to learn how you can improve your content marketing for better conversions. The CMI team says, “In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars and digital events are only as good as your ability to get people to attend them. Join us for “Rethinking Promotional Content Strategy in 2021” and learn best practices that have helped companies build... [...]

Writing Facebook Ad Copy That Converts [Podcast]

Social Media Examiner has published a new podcast ‘Writing Facebook Ad Copy That Converts’ featuring Molly Pittman. Michael Strlzner says, “Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. Her course is called Train My Traffic Person. Molly provides a three-part framework to follow for creating... [...]