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Wednesday, September 23, 2020

‘Wake Up, SEOs – the NEW New Google is Here’ – MOZ

Ronell Smith says, “In 2011 I wrote a post here on Moz. The title was “Wake Up SEOs, the New Google is Here.”In that post I presented some concepts that, in my personal opinion, we SEOs needed to pay attention to in order to follow the evolution of Google.Sure, I also presented a theory which ultimately proved incorrect; I was much too confident about things like rel=”author”, rel=”publisher”, and the potential decline of the Link Graph influence.However, the premises of that theory were substantially correct, and they remain correct five years later:1.... [...]

‘Moz Content Gets More Robust with the Addition of Topic Trends’ – MOZ

Ronell Smith says, “Topic Trends, the latest feature added to Moz Content, allows marketers to quickly access a snapshot of the most popular and the most relevant content in any vertical.By accessing the content in the Content Search index, Topic Trends highlights the topics that were written about most frequently in the previous five days.Since the presidential election is the hottest thing going at the moment, it’s little surprise that election news is dominant”.Moz Content Gets More Robust with the Addition of Topic TrendsMOZ [...]

‘301 Redirects Rules Change: What You Need to Know for SEO’ – MOZ

Cyrus Shepard says, “Is it time to rewrite the SEO playbooks?For what seems like forever, SEOs have operated by a set of best practices that dictate how to best handle redirection of URLs. (This is the practice of pointing one URL to another. If you need a quick refresher, here’s a handy guide on HTTP status codes.)These tried and true old-school rules included:1. 301 redirects result in around a 15% loss of PageRank. Matt Cutts confirmed this in 2013 when he explained that a 301 loses the exact same amount of PageRank as a link from one page to another.2. 302s don’t pass PageRank.... [...]

‘Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? – Whiteboard Friday’ – MOZ

MOZ team says, “Is the practice of tracking keywords truly dying? There’s been a great deal of industry discussion around the topic of late, and some key points have been made. In today’s Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them”.Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? – Whiteboard FridayMOZ [...]

‘Case Study: How We Created Controversial Content That Earned Hundreds of Links’ – MOZ

Kelsey Libert says, “Content marketers, does the following scenario sound familiar?You’re tasked with creating content that attracts publicity, links, and social shares. You come up with great ideas for content that you’re confident could accomplish these goals. However, any ideas that push the envelope or might offend anyone in the slightest get shot down by your boss or client. Even if a provocative idea gets approved, after feedback from higher-ups and several rounds of editing, you end up with a boring, watered-down version of what you originally envisioned.Given the above, you’re... [...]

‘Ranking #0: SEO for Answers’ – MOZ

Dr. Peter J. Meyers says, “It’s been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty. If you’re not convinced by now that Featured Snippets offer a significant organic opportunity, then today is my attempt to change your mind.If you somehow haven’t encountered a Featured Snippet searching Google over the past two years, here’s an example (from a search for “ssl”):This is a promoted organic result, appearing above the traditional #1 ranking position. At minimum, Featured... [...]

‘The Future of e-Commerce: What if Users Could Skip Your Site?’ – MOZ

Tim Allen says, “Have you taken a look at Google Shopping recently? Okay, so it isn’t quite the ecommerce monster that Amazon or eBay are, and yes, it’s only filled with sponsored posts. Playing around with it, however, proves that it provides a decent experience.And that experience got me thinking. What if, instead of being sponsored ads, Google Shopping completely replaced organic search results for transactional queries? Would this be a better user experience? I would have a comparison of products from multiple retailers without even having to visit a website. Would this be a better... [...]

‘Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy?’ – MOZ

MOZ team says, “We’re hearing a lot about voice search lately, and that trend doesn’t seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today’s Whiteboard Friday, Rand discusses what to expect when it comes to the future of search and what you can do to stay on top”.Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy?MOZ [...]

‘Architecting a Unicorn: SEO & IA at Envato (A Podcast by True North)’ – MOZ

Ben Newton says, “Rapid growth. In the business world, it’s generally thought of as a good thing — scratch that, a great thing. But when you’re an ecommerce site, that rapid growth can also mean more hurdles to jump, especially when it comes to your SEO and information architecture.In this episode of True North, you’ll be given a firsthand look at how one company found a way to overcome the obstacles and unite their processes of search, discovery, and transactions.Architecting a Unicorn – SEO & IA at EnvatoEpisode transcriptBen Newton: “Hi. I’m a... [...]

‘How to Create Images That Attract & Convince Your Target Niche’ – MOZ

Nichole Elizabeth DeMeré says, “Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.Studies show that people understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will choose to believe what they see. Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all... [...]