Ben Davis says, “For years, brands and publishers in particular have been warned of the dangers of wallowing too far into Facebook.

The rationale was that if brands didn’t prioritise their own publishing platforms (apps and websites), they would be vulnerable if Facebook decided to shake things up.

2016, to my mind, has seen the old argument finally put to bed, as Facebook steams into new features and publishers realise the art is in hedging bets and learning as they go.

Facebook forges ahead in 2016

There are several features that Facebook is currently prioritising that promise value for publishers. Here’s a quick summary.

Facebook Live

Facebook’s live streaming feature was made available to all users in January of 2016, initially for iOS but now also on Android”.

Content creators, it’s time to abandon yourself to Facebook

‘Econsultancy’ Blog

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