Quality content helps you strengthen your business. Many of us face the dilemma of whether to outsource content development or not. Watch the latest Content Marketing Institute video ‘Should Content Services Live In-House?’ decide. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. Two new reports on in-house agency building have one notable omission in common: data on content marketing or content strategy. But Robert Rose says this aligns with two big industry trends he’s watching. Check out the video... [...]

Content Marketing Institute has published a new video from #CMWorld 2022 titled ‘Data: The 4-Letter Word You Need to Embrace’ featuring Inbar Yagur.  The CMI team says, “This is a clip from Inbar Yagur’s session at Content Marketing World 2022 called Data: The 4-Letter Word You Need to Embrace.” Content Marketing Institute  [...]

Content marketing can help you widen your business horizons by publishing quality content in various formats that people find useful. Watch the Semrush video ‘How to Use Content Marketing to Explode Your Business Reach’ to efficiently use content marketing. This video covers: The best way to take your business to the next level What content marketing is not Why content marketing reigns supreme Determining the proper content format Podcasting Video Scheduling and consistency Sales funnel content Promoting your content. Semrush  [...]

Kevin Indig has published the latest episode of the Tech Bound podcast ‘Creating content that grabs attention’ featuring Amanda Natividad. He says, “In this conversation, Amanda and I speak about finding your target audience, engaging them with the right content, and standing out from the noise. EPISODE NOTES Amanda’s path from chef to content marketer Mise en place in content marketing How to write amazing Twitter threads Repurposing content Powerful mental models How to grab attention How to find your target audience’s pain points How to balance work and family How Memes... [...]

Your content can be vital in attracting new prospects and converting them into customers. With the right insights, you can convert your content into a lead magnet. Content Marketing Institute contributor Jodi Harris has published an article featuring four tips to generate more demand. She says, “What content should marketers create today for B2B buyers? Robert points to a few clues from CMI’s research and some brands honored with Content Marketing Awards show you how it’s done. 1. Prioritize awareness and conversion-focused content In the buyer’s journey, content in the early stage... [...]

To achieve better results, you need to continue improving your content marketing efforts. Your content stays at the core of the marketing strategy and helps you stay close to your audience. Entrepreneur magazine contributor Kenneth Burke has published an article sharing five useful tips to improve your content marketing. He says, “Content may be king, but it’s not magic. You need a good strategy, time and a dedicated budget for content marketing to help you reach and convert qualified buyers. Done well, content will play a key role in your bigger marketing and company-wide goals.... [...]

Creating quality content is one thing and making it available to our audience is the other. With right publishing channels, you can make your content accessible. Watch IMPACT’s new video ‘Make Your Content Easier to Find’ for some useful tips. The IMPACT team says, “Are you creating content consistently, but constantly feel like you’re not getting as much traffic as you’d like? It’s possible your content isn’t as easy to find as you think it is. Potential buyers are not just looking for the best answer, but they want it to be easy to find as well. That’s where... [...]

Quality content remains at the heart of your marketing. Content marketing has become an integral part of every business today. Siege Media contributor Sarah Hollenbeck has shared 19 content marketing tips to skyrocket your business growth. She says, “Check out the following content marketing tips that will help you skyrocket your company’s growth. 1. Start with Audience Research One of the biggest content marketing tips that will make an impact on your business is to start with audience research. Of course, everyone wants their content to rank for the biggest terms, but if you start... [...]

MarketingProfs has published a new video ‘Content for Humans or SEO? These 5 Steps Make It Easy To Do Both!’. The MarketingProfs team says, “Marketer, should your content target human readers… or SEO robots? Ryan Morgan, Digital Marketing Strategist at swell Digital, says great content can do both—and should do both! Ryan shares his 5-step process to creating optimized content that addresses your audience’s desires… while also improving your SEO rankings.” MarketingProfs  [...]

Ahrefs contributor Si Quan Ong has shared 17 actionable content marketing tips for 2022. He says, “Just can’t get your content marketing program to work? Fret not. Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales: 1. Know who you’re creating content for A conversion rate optimization (CRO) agency writes about CRO and attracts other CRO professionals. But CRO professionals don’t need CRO services. So the agency’s blog attracts no useful leads, and the agency declares that content marketing doesn’t work. But if the... [...]