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Saturday, July 20, 2024

Tips To Revitalize Your Old Content

Reusing old content can breathe new life into your existing materials, saving time and resources while maintaining audience engagement. By updating and repurposing previous content, you can ensure it remains relevant and continues to drive traffic and interest. Content Marketing Institute contributor Robert Rose has published an article featuring useful tips on rebooting old content. He says, “In The 4 C’s Formula: Your Building Blocks of Growth, entrepreneur coach Dan Sullivan talks about acquiring new capabilities (one of the titular 4 C’s). He writes that “a new capability creates... [...]

HubSpot Lists Seven Types of Content Today’s Audience Want

Content is crucial in marketing as it educates and engages potential customers, driving brand awareness and loyalty. High-quality content also enhances SEO efforts, improving search engine rankings and attracting more organic traffic to the business. HubSpot contributor Sophia Bernazzani Barron has published an article featuring seven types of content that audience love.  She says, “Let’s begin by exploring how people prefer to consume content. 1. Images and Infographics A whopping 52% of consumers prefer visual content like images and infographics, with Gen Z (53%) and Baby Boomers... [...]

How to Work Smarter with the Content You Create [Podcast]

Copyblogger has published the latest podcast episode ‘How to Work Smarter with the Content You Create’ featuring Ryan Carr. The Copyblogger team says, “On this week’s throwback episode, Ethan Brooks (@damn_ethan) talks to growth marketer, Ryan Carr (@ryan_boat). They discuss their work at HubSpot and The Hustle. Ryan also speaks about ad creative, sales letters, and content distribution.” Copyblogger  [...]

Why Brands Need to Think Like a Creator [Podcast]

Convince & Convert has published the latest episode of the Social Pros Podcast ‘Why Brands Need to Think Like a Creator’ featuring Eric Gray. Loren Baker says, “Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros. Start Believing in Engagement and Connection First When you believe in the power of engagement and connection, there are tremendous opportunities for success on social. That’s why Maverick Content Studio founder Eric... [...]

Ahrefs Shares 17 Content Marketing Tips

Content marketing is a marketing strategy that involves creating and sharing relevant content to attract and engage an audience. The goal is to increase brand awareness, sales, engagement, and loyalty. Ahrefs contributor Si Quan Ong has shared 17 actionable content marketing tips. He says, “Struggling with your content marketing? Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you create content for the wrong people, visitors won’t translate into customers or clients. For example, if a conversion... [...]

Is Education a Good Revenue Stream? [Video]

Neil Patel has published a new video ‘Is Education a Good Revenue Stream?’. He says, “Education can indeed be a promising avenue for generating revenue, but the potential for profit depends on various factors and considerations. Here, we will delve into the complex relationship between education and income, exploring the advantages and challenges of education as a revenue stream.” Neil Patel’s Blog  [...]

How Often Should Content Be Updated [Video]

In content marketing, the goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty. By keeping your content up to date, you can achieve this. Neil Patel has published a new video ‘How Often Should Content Be Updated’ sharing useful tips to updating your content. He says, “Maintaining a website or digital platform involves much more than just creating content and hitting the publish button. Content updates are a crucial aspect of keeping your audience engaged, improving your search engine rankings, and ensuring that your information remains... [...]

Should Content Services Live In-House? [Video]

Quality content helps you strengthen your business. Many of us face the dilemma of whether to outsource content development or not. Watch the latest Content Marketing Institute video ‘Should Content Services Live In-House?’ decide. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. Two new reports on in-house agency building have one notable omission in common: data on content marketing or content strategy. But Robert Rose says this aligns with two big industry trends he’s watching. Check out the video... [...]

Data: The 4-Letter Word You Need to Embrace [Video]

Content Marketing Institute has published a new video from #CMWorld 2022 titled ‘Data: The 4-Letter Word You Need to Embrace’ featuring Inbar Yagur.  The CMI team says, “This is a clip from Inbar Yagur’s session at Content Marketing World 2022 called Data: The 4-Letter Word You Need to Embrace.” Content Marketing Institute  [...]

How to Use Content Marketing to Explode Your Business Reach [Video]

Content marketing can help you widen your business horizons by publishing quality content in various formats that people find useful. Watch the Semrush video ‘How to Use Content Marketing to Explode Your Business Reach’ to efficiently use content marketing. This video covers: The best way to take your business to the next level What content marketing is not Why content marketing reigns supreme Determining the proper content format Podcasting Video Scheduling and consistency Sales funnel content Promoting your content. Semrush  [...]

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