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Tuesday, October 19, 2021

Three Strategies to Improve Your Content Ranking

Google Search ranks content based on quality. relevance and engagement. By creating content that helps your audience, you can also win the attention of the search giant. Content Marketing Institute contributor Manick Bhan has shared three useful strategies to rank your content higher in the search engine result pages. He says, “Let’s look at three strategies to elevate some of those signals in the eyes of Google. 1. Increase topic depth with semantic SEO Although Google once looked only for keywords used to search, its natural language processing models now understand how search queries... [...]

Nine Tools to Improve Your Content Marketing

For continuous performance improvement, your content needs to be promoted well. By using the right tools to create and promote your content, you can make the most of your investment. Entrepreneur magazine contributor Kelsey Raymond has published an article highlighting nine content marketing tools. She says, “As the CEO of a content marketing agency, I’ve seen firsthand how the right tools can take a marketing strategy to the next level. To help you avoid tool fatigue and give you a starting point as you decide which tools to use to strengthen your marketing efforts, I’ve outlined... [...]

14 Tips to Improve Website Content

Your website’s performance depends on the content you publish and the way it helps the visitors. By creating publishing fresh and useful content, you can continue to generate more leads. Content Marketing Institute’s Lisa Dougherty has shared 14 useful tips to help you improve your website content for the screen readers. She says, “Is your blog functionally inclusive? I’m working with the CMI team to improve this blog. Recently, Melissa Eggleston pointed out some problem areas that make the blog hard to read for people who are visually impaired. Though the fixes have been on... [...]

CMI on Future of Content Marketing

Content Marketing Institute’s Stephanie Stahl has published a comprehensive article on the future of content marketing. She says, “Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They come from being more interesting, more helpful, and more truthful. That theme bubbled up during Content Marketing World last week as I listened to the presenters and chatted with the #CMWorld community on our digital and social platforms. If you’re... [...]

Strategies to Get More Subscribers with Your Content

Quality content is an asset for any organization or marketing team. By creating content that helps and influences people, you can create lifelong relations with your target audience. Stefanie Flaxman has shared an article highlighting some ways to create subscriber capturing content. She says, “Immediately after getting an idea for a content project, many writers become preoccupied with the existing competition: “It will be extremely difficult to stand out.” If that sounds familiar, I’m hoping you’ll change your mind by the time you finish reading this post. To start, think of the... [...]

Ahrefs Shares 5 Winning Types of Content Marketing

Content marketing requires constant innovation that helps you to attract more audience online. Content in the form of text, video and infographics has its own advantages. Ahrefs contributor Si Quan Ong has shared five winning content types for better marketing performance. Quan Ong says, “In this post, I’m not going to cover every content marketing tactic. I’m going to run through the types of content marketing that have worked for us and helped us grow our traffic and revenue. These are: Blogging Video marketing Podcasting Free tools Online courses 1. Blogging Blogging is the format... [...]

Are You Making These Content Marketing Mistakes?

Content marketing is one of the most popular buzzwords in marketing domain. Quality content helps you to secure high rankings in search engines and enables you to make more sales. Today, people do not just want information, they need something that enriches their knowledge and helps them in improving their tasks. Effective content can help you to build customer relationships and increase sales. Content Marketing Institute contributor Julia McCoy has highlighted five common content marketing mistakes that marketers often make. McCoy says, “Is your brand’s content marketing performance mediocre... [...]

How to Improve Your Content Marketing Strategy Using Data

Quality content enables you to improve your site’s visibility in search engines, increase website traffic and achieve higher conversion rate. According to Contently, quality content can help you to influence people’s buying decisions. BrightEdge contributor Gabriele Regalbuto has shared some useful tips to improve your content marketing strategy with the help of data. Regalbuto says, “With the level of competition today, brands have to be highly targeted in how they create their content marketing strategy. Brands that create content without carefully tracking what they create... [...]

‘How Guest Blogging Can Help You Grow Your Blog Traffic’ – Business.com

Aqib Nazir says, “Guest blogging is one of the most recommended strategies on building and growing a blog. It is one of the best ways to secure your blog’s future. Just one guest post on a very influential blog can significantly boost your blog’s brand and traffic which can eventually grow your audience. You won’t simply receive these benefits on the day your guest post was published, but will help you gradually and continuously in the coming weeks, months, and even years. This is how beneficial guest posting can be. It makes your blog exposed to a much wider and a greater number of... [...]

‘5 Effective Marketing Tips to Increase E-Commerce Sales’ – Business.com

Christopher Jan Benitez says, “Looking for tips to improve your sales? Many guides splashed online use examples of successful brands that do marketing right. However, sometimes the best lessons are learned through failures. Boo.com, for instance, had opened the eyes of many digital marketers when they closed their doors back in 2000. This promising company aimed to be the biggest online retailer for sportswear and prestigious brand leisure. Although their idea was nothing short of revolutionary at the time, Boo.com failed to answer the fundamental questions that define a company’s profit... [...]