The WordPress robots.txt file guides search engine crawlers on which parts of a website to index or ignore. Proper configuration helps improve SEO by controlling crawler access and optimizing site performance. Search Engine Journal has published a new article answering the question ‘WordPress Robots.txt: What Should You Include?’. Alex Moss says, “The humble robots.txt file often sits quietly in the background of a WordPress site, but the default is somewhat basic out of the box and, of course, doesn’t contribute towards any customized directives you may want to adopt. No... [...]

Persuasive content is essential for capturing attention, building trust, and motivating audiences to take action. It combines emotional appeal, credibility, and clear messaging to effectively influence decisions. Content Marketing Institute contributor Olesia Filipenko has published an article featuring seven neuro-writing tips for persuasive content in 2025. She says, “Neuro writing has nothing to do with manipulation. While it can relate to natural-language processing techniques like anchoring and mirroring, it’s more about applying actionable writing techniques. Let’s look at seven... [...]

Digital Marketing Depot has published ‘What Does The Market Research Industry Make of AI and Synthetic Data?’. The DMD team says, “AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used. A global panel of respondents — reflecting Cint’s global reach as a marketplace — were asked to respond to a survey regarding their usage of AI and synthetic data, and their outlook on those shifts in the market research landscape. This... [...]

With rising expectations for seamless, relevant, and personalized experiences across channels, it’s never been more important for organizations to deliver on the promise of truly omnichannel engagement. Digital Marketing Depot is hosting a webinar, ‘Secure, Scalable Omnichannel Engagement—For the Most Demanding Industries’ on Wednesday, May 21, 2025, at 1.00 pm EDT. The DMI team says, “Join this session to learn how Adobe helps organizations move from fragmented communication strategies to scalable customer experience orchestration—securely, effectively, and with compliance... [...]

Using Instagram Stories for marketing allows brands to share engaging, time-sensitive content that boosts visibility and audience interaction. Features like polls, swipe-up links, and stickers help drive traffic and encourage real-time engagement. Social Media Examiner has published an article revealing an Instagram Stories strategy for 2025. Michael Stelzner says, “Instagram Stories remain one of the most powerful places to connect with your audience and convert followers into customers. While other platforms have tried to duplicate its success, none have achieved the same level of engagement... [...]

Building AI agents involves designing systems that can perceive, reason, and act autonomously to achieve specific goals. These agents integrate machine learning, natural language processing, and decision-making algorithms to interact intelligently with their environment. Social Media Examiner has published a guide, ‘Building AI Agents: How to Get Started’. Michael Stelzner says, “According to Sandy Carter, futurist and chief operating officer at Unstoppable Domains, an AI agent is essentially an algorithm that can gather information and make a decision. This behavior differentiates... [...]

Creative optimization is increasingly essential to campaign performance—but many advertisers are still using outdated tools and fragmented workflows. As customer journeys grow more complex, marketers need new strategies to scale production, test effectively, and manage creative from start to finish. Adweek is hosting a webinar,’ Maximize Creative Impact Across Channels’ on Tuesday, May 20, 2025, at 1.00 pm ET. The Adweek team says, “Join expert from Adobe Advertising to explore how advertisers are evolving their approach to creative and media. You’ll learn how updated... [...]

AI in content marketing enhances personalization, automates creation, and optimizes engagement. It helps brands deliver data-driven, high-quality content at scale. MOZ contributor Caitlin Hathaway has published an article featuring useful tips to use AI for achieving content marketing success with a small team. She says, “In this post, I’ll show you how I use AI to scale content marketing tasks like ideation, briefing, and optimization. But first, take some time to read my previous article, as it lays the foundation for this piece. 1. Use LLMs to brainstorm content ideas based on user personas LLMs... [...]

The latest ‘HubSpot Marketing’ video is titled ‘How to Get More Views on TikTok – 18 Ways to Grow your Audience’. The HubSpot team says, “Want to double your TikTok views and build a loyal audience that sticks around? In this comprehensive guide, I’m sharing 18 proven strategies to help you unlock TikTok’s full potential – from mastering the algorithm to future-proofing your social media presence”. HubSpot Marketing  [...]

Franchise SEO optimizes local and national search visibility for multi-location businesses, ensuring each franchise ranks well in relevant searches. It drives targeted traffic, boosts brand consistency, and increases customer engagement. Neil Patel has published ‘Franchise SEO Strategies: A Guide for 2025’. He says, “Regular SEO focuses on keywords and content that pertain to a single website or company as a whole. On the other hand, franchise SEO is a specialized form of SEO that focuses on optimizing each franchise location. Typically, this means local SEO is a large part... [...]