‘Here’s How to Supercharge Your Competitive Research Using a URL Profiler and Fusion Tables’ – MOZ
Craig Bradwhaw says, “As digital marketers, the amount of data that we have to collect, process, and analyze is overwhelming. This is never more true than when we’re looking into what competitors are doing from a link building perspective.
Thankfully, there are a few things we can do to make this job a little bit easier. In this post, I want to share with you the processes I use to supercharge my analysis of competitor backlinks. In this post, you’ll learn:
– How to use URL Profiler for bulk data collection
– How to use fusion graphs to create powerful data visualizations
– How to build an SEO profile of the competition using URL Profiler and fusion tables
– Use URL Profiler for bulk data collection
Working agency-side, one of the first things I do for every new client is build a profile of their main competitors, including those who have a shared trading profile, as well as those in their top target categories”.
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