Brian Massey says, “As I soar 35,000 feet above the Amazon jungle, my thoughts turn to the attentive audience I addressed in São Paulo, Brazil, this week. The attendees were executives and professionals from Brazil’s largest online businesses. These online retailers — brought together by Compasso, a UOLDIVEO company — sold everything from apparel to books to shoes to men’s clothing, and even college degrees.

Some would argue that the Brazilians are behind North America and Europe when it comes to online tech. In my experience, online businesses run from the US are still scaling the learning curve when it comes to conversion optimization. But how much do our market leaders focus on website optimization?

Several of the attendees to my workshop agreed to let me review their websites during the presentation. You may have seen me do these live critiques at events in the past”.

Are our leading brands also optimization leaders?

Marketing Land

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