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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Monthly Archives: March 2016

‘Twitter simplifies conversion tracking & audience segmentation with universal tag’ – Marketing Land

Ginny Marvin says, “Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website tag is available to all advertisers. Now, instead of having to add a separate code to track each conversion event and build separate tailored audiences, advertisers just need to […]

‘Can cross-channel marketing save the Next catalogue?’ – Econsultancy

Matthew Kelleher says, “Buried deep in newspaper reports and press releases about 2015 figures and a pessimistic outlook for retail chain Next this Easter weekend was some fundamental news. “Next is planning to save £8m by not sending out glossy catalogues to shoppers who don’t want them” said The Telegraph on Good Friday. The money […]

‘How to Write and Respond to RFPs: Some Best-Practices’ – MarketingProfs

Richard Simms says, “Requests for proposals, or RFPs, are a B2B business fact of life, especially in an age of procurement-department expansion, tight budgets, and fierce competition for B2B service contracts. Though some people may feel the urge to run for the hills when a new RFP hits their inbox, I’ve come to appreciate the […]

‘Learn by Example: 5 Super Successful Small Business Marketing Campaigns’ – Business.com

Genia Stevens says, “Anyone familiar with the story of David and Goliath knows David didn’t need to be big to win the battle; the creative thought he put into the battle is what did it for him. Well, that and luck. Small business owners who lack deep pockets are forced to rely mostly on the […]

‘How Often Should You ‘Re-Skin’ Your Company’s Website?’ – Entrepreneur

Chuck Kohn says, “As your company evolves, you may find that the website you began your business with no longer accurately reflects your vision or your products and services. In this instance, a re-skin — otherwise known as changes to the layout, visual appearance, and/or other elements — can help you preserve the aspects of […]

‘The real impact of Google’s new paid search ad layout on organic search’ – Marketing Land

Winston Burton says, “Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and the Knowledge Graph have impacted the display, sorting and order of SERPs, dramatically impacting organic listings. Recently, Google decided that paid search ads will no longer appear on the right-hand side of search […]

‘Instagram’s new 60-second video limit: Five things brands need to know’ – Econsultancy

Patricio Robles says, “On Tuesday, Instagram announced it is increasing the maximum length of videos on its service to 60 seconds. Until now, videos have been capped at 15 seconds. Here’s what brands need to know about the change. It demonstrates the importance of video to Instagram According to Instagram, “in the last six months, […]

‘Sales Reps: If You Send Prospecting Emails Like These, You’re Pissing Off Buyers’ – HubSpot

David Rynne says, “As a sales professional, I hate it when I see other salespeople doing things that give the profession a bad name. Recently, I was on the receiving end of a sales strategy so bad I felt compelled to write a blog post about it to warn other sales reps — don’t do […]

‘The 9 Best Keyword Research Tools to Find the Right Keywords for SEO’ – HubSpot

Lindsay Kolowich says, “Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent. The good news is that choosing the right long-tail […]

‘The Art of Tidying Up Your Email List’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “What You Need to Know About Canada’s Anti-Spam Law (CASL)”.