Anita Campbell says, “If you run a B2B company (i.e., a business that sells to other businesses), have you ever wanted to benchmark your company’s social media efforts? See how you’re doing compared to others?

TrackMaven recently conducted a study of B2B brands and their social media activity. The study found that LinkedIn just kills it when it comes to the average number of social media followers among B2B businesses.

B2B companies had an impressive 109,000 LinkedIn followers on average.

Other social networks didn’t even come close when it came to the average number of social media followers. Facebook came in second with 34,000. Next, after Facebook, was Twitter with a “mere” 18,000 average followers. Instagram and Pinterest brought up the rear”.

Average Number of Social Media Followers for B2B? LinkedIn Kills It

Small Business Trends

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