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Tuesday, September 24, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Martech Today ’

‘Now feel this: Immersion launches first Haptic Ad Service’ – Martech Today

Barry Levine says, “San Jose, California-based Immersion has launched its Haptic Ad Service for the development, management and tracking of mobile ads that provide physical feedback, like car engine vibration, thunder rumble or horse hooves’ impacts. VP of Marketing and Product Management Todd Whitaker told me that this is the first time for feel-based mobile advertising at […]

‘Searching for and winning the marketing moments that matter’ – Martech Today

Jim Yu says, “Digital dominates modern life. From smartwatches to home-monitoring systems, we find ourselves turning to the internet and digital connections with increasing frequency. Companies increasingly rely on chatbots when dealing with customers, and a growing number of professionals turn to digital assistants to help them remain organized. These connections change how we as consumers […]

‘Content-specific chat prompts: Unlocking the power of conversation’ – Martech Today

Jacob Baadsgaard says, “Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and […]

‘Brand X: Why customer experience is a cloud marketing must-have’ – Martech Today

Brent Sleeper says, “It’s self-evident that designing and delivering a product or service that your customers want to use is the best route to business success. But the way marketers help companies get there has changed dramatically in recent years, as products and services increasingly live in the cloud of web and mobile apps. There was […]

‘Oracle gives marketers access to ID Graph’s device IDs in its Audience Builder’ – Martech Today

Barry Levine says, “Oracle, which has been busily adding enhancements to its Data Management Platform (DMP), is out with a new one. Marketers employing Audience Builder in the Marketing Cloud’s DMP can now self-select the device ID for targeting. In the past year, the company has also added built-in DMP tools for data ingestion, customer audience […]

‘Does your marketing suffer from memory loss when customers switch devices?’ – Martech Today

Josh Manion says, “With the holidays rapidly approaching, marketers are busy finalizing plans to engage buyers and capture share of market. But what happens when the best-laid plans go awry as the team attempts to optimize the customer journey without the ability to identify unique buyers across digital devices? We talk glibly about stitching data across […]

‘Beyond heuristics: Algorithmic multi-channel attribution’ – Martech Today

David Fothergill says, “Marketing attribution continues to provoke many discussions, theories and debates these days. As stated in the intro to Christi Olson’s recent Search Engine Land column, “Proper attribution modeling is one of the biggest challenges facing marketers today.” Along with difficulties caused by holes in data (such as connecting user journeys across devices), the […]

’11 marketing technologies & resources you probably haven’t heard of yet’ – Martech Today

Travis Wright says, “Innovation is martech’s currency — and it requires constant change. Keeping up with all the latest tools to make your brand compelling so that it resonates with your audience can be difficult, if not impossible. To help you optimize your martech strategies, I’ve compiled a list of 11 of the hottest technologies that […]

‘If you’re in the U.S., this marketing data company has a psychology profile on you’ – Martech Today

Barry Levine says, “Where you are, what you buy, and your age. These are the kinds of attributes that digital marketers commonly employ for targeting. London-based Cambridge Analytica is adding an additional layer: psychology. With U.S. offices in New York City and Washington, D.C., the company is now redirecting its psychological targeting from national security and […]