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Friday, August 23, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Martech Today ’

‘How AI will shape the future of search’ – Martech Today

Barry Levine says, “There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People […]

‘This new AI-powered social marketing tool can predict engagement or write the post for you’ – Martech Today

Barry Levine says, “A rebranded startup is today launching an AI-powered social marketing tool that it says can boost engagement, and even write the post. Post Intelligence, based in San Francisco, was founded in 2015 as MyLikes by ex-Google execs Bindu Reddy and Arvind Sundararajan. The company is launching today under the new name, as it […]

‘5-year trends in artificially intelligent marketing’ – Martech Today

Barry Levine says, “Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and more. Marketing, however, doesn’t seem to be getting the same kind of coverage, despite major developments in the application of AI to marketing analytics and business intelligence. Five or 10 years ago, only […]

‘LinkedIn updates Sales Navigator’ – Martech Today

Barry Levine says, “Microsoft-owned LinkedIn is out today with its second major update to its Sales Navigator tool, which helps salespeople mine the data-rich professional social network. There’s now a new Enterprise Edition, complementing the existing Professional Edition for individuals and Team Edition for groups of salespeople. Enterprise increases InMails and introduces Single Sign-On. InMails are […]

‘Adobe launches a super-cloud to manage customer experience’ – Martech Today

Barry Levine says, “Adobe is gathering its clouds and making more. Today, the company unpacked a truckload of announcements at the Adobe Summit digital marketing conference, currently taking place in Las Vegas. In light of these announcements, it looks as if Adobe has decided that the real game is not just marketing or sales but customer […]

‘5-year trends in artificially intelligent marketing’ – Martech Today

Daniel Faggella says, “Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and more. Marketing, however, doesn’t seem to be getting the same kind of coverage, despite major developments in the application of AI to marketing analytics and business intelligence. Five or 10 years ago, […]

‘Email in 2017: Dying platform or still a worthy investment?’ – Martech Today

Len Shneyder says, “Email has proven to be a solid investment; over the past few years, it’s seen over $365 million in investment across a broad range of email-centric companies. In 2016, we saw a flurry of funding events, exits, consolidation and divestments. This series of events begs the question: Which way are the winds […]

‘Report: Bad bots are swarming virtually every website and login page’ – Martech Today

Barry Levine says, “You know that any report on bad bots is not going to be optimistic when it starts with a comparison to Pearl Harbor. In fact, the fourth annual “Bad Bot Report” from anti-bot service Distil Networks is downright depressing. It continues to document the onslaught of hostile bots that are swarming over […]

‘Email in 2017: Dying platform or still a worthy investment?’ – Martech Today

Len Shneyder says, “Email has proven to be a solid investment; over the past few years, it’s seen over $365 million in investment across a broad range of email-centric companies. In 2016, we saw a flurry of funding events, exits, consolidation and divestments. This series of events begs the question: Which way are the winds […]

‘Surprise: Only 12% of top websites are using header bidding’ – Martech Today

Barry Levine says, “In the world of digital advertising, header bidding has hit superstar status in the last year or so. But a new report from New York City-based ad tech firm GetIntent — out today — indicates that header bidding is not as popular among one group of leading publishers as you might think. […]