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Tuesday, July 16, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Martech Today ’

‘Why B2B needs artificial intelligence’ – Martech Today

Barry Levine says, “Artificial intelligence (AI) is more than a stylish trend. It goes beyond rules, providing the ability to understand content or language, find patterns that can be applied to the future, digest all kinds of information and make reasoned decisions. One by one, B2B vendors are rolling out their AI chops — targeting platform […]

‘The modern marketer’s guide to machine learning algorithms’ – Martech Today

Sean Zinsmeister says, “Most marketing (and sales) teams have seemingly simple goals: identify your best customers, target prospects who look like them, facilitate a positive buying experience, and bring these prospects into your customer community. The challenge with this is that companies are faced with an onslaught of data, making it impossible to economically throw […]

‘Pega adds conversational bots as front-ends for its platform’ – Martech Today

Barry Levine says, “Pega is today joining the growing number of companies that are setting up conversational bot interfaces for their products. The Cambridge, Massachusetts-based firm offers a customer relationship management system and an application development platform, which together can be utilized by client companies to readily construct customer-facing applications for customer management, business process management, […]

‘Optimizely buys Experiment Engine for its optimization tools’ – Martech Today

Barry Levine says, “Last year, testing service Optimizely said it was going beyond A/B as it launched Optimizely X, which it described as the “world’s first experimentation platform.” Today, the San Francisco-based company is reinforcing that identity by announcing it has purchased Experiment Engine, founded in 2014 and based in Austin, Texas. It provides a platform […]

‘TapInfluence adds tool to automatically check influencers’ posts for FTC compliance’ – Martech Today

Barry Levine says, “Influencer marketing — where bloggers, YouTube celebrities and others are paid to wax enthusiastic about a new shampoo or whatever — is a Wild West with rapidly moving boundaries. In the US, the Federal Trade Commission (FTC) acts as a tough sheriff trying to cover millions of acres of territory with few helpers, […]

‘6 ways that IBM Watson is changing digital marketing’ – Martech Today

Barry Levine says, “While IBM’s Watson supercomputing service is named after former IBM chairman and CEO Thomas Watson, the name also recalls another famous Watson. “Mr. Watson, come here,” Alexander Graham Bell reportedly yelled into the mouthpiece of the first working telephone in 1876, summoning his assistant and marking the first call ever. So, it’s completely […]

‘Marketers, get your head out of your funnel — because time is definitely not on your side’ – Martech Today

John Steinert says, “Whether you’re a CMO who’s trying to figure out how to make substantive progress in the marketplace (the kind you can point to and say, “We’re really making a difference!”), or an experienced demand-gen pro who’s finding it harder and harder to achieve significant lift for your programs, I want to share something […]

‘Scaling your content without draining your budget’ – Martech Today

Seth Price says, “Every day, billions of pieces of content are published like clockwork on platforms like Facebook, Instagram, Pinterest and Snapchat. Yet the clock has stopped for most marketers when it comes to creating content that breaks through the noise. Despite what some have coined as “content shock,” 77 percent of B2C content marketers expect […]

‘Google Optimize, the free website testing solution, is out of beta’ – Martech Today

Ginny Marvin says, “Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are both out of beta. The free version, Google Optimize, is available in 180 countries. Optimize debuted in beta last fall, several months after Google introduced Optimize 360 last spring as part of the new a la carte Google Analytics 360 Suite. Optimize is […]

‘Marketing automation struggles to reach its full potential’ – Martech Today

Mary Wallace says, “Marketing automation is on the rise. The reason? Marketing automation vendors are promising accelerated revenue and improved ROI (return on investment). How will it do this? With lead nurture campaigns that provide specific content aligned to the buyer’s needs and lead scoring models that deliver warmed leads to the sales team. Yet a […]