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Tuesday, October 15, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Martech Today ’

‘4 steps to ROI-positive marketing attribution in 90 days’ – Martech Today

Alison Lohse says, “Your marketing attribution solution should have positive ROI and start paying for itself within 90 days of implementation. This goal is both strategic and tactical. At a high level, you want to justify the cost of the system as soon as possible so that there is no question about value. From the […]

‘Should PPC agencies be scared of automation?’ – Martech Today

Anna Shirley says, “I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of times in recent months, “Should we be worried about automation?” I’ve heard it from clients, and even prospective job candidates. And I can see why the question is commonly asked; it is […]

‘Making complementary media strategies work: The recipe for cross-channel attribution’ – Martech Today

Kevin O’Reilly says, “While much has been said about complementary media strategies, the secret to making it truly work is cross-channel attribution. And to make cross-channel attribution successful, marketers must think about two things: 1) the technology used to make it happen; and 2) the role of business-critical elements (media, marketing and so on) and how […]

‘Bot-to-bot marketing is coming soon. Are you ready?’ – Martech Today

Barry Levine says, “In the past year or so, a new marketing channel has emerged around bots and intelligent agents. This includes voice-based intelligent agents like Google Home’s Assistant or Amazon’s Alexa, and chatbots that interact largely through text conversations. Marketers are beginning to plan their conversational strategies and logic for this channel. But another channel — […]

‘Chatbots: Hype or the real deal?’ – Martech Today

Matt Silk says, “Last December, Starbucks announced “My Starbucks Barista,” a virtual barista for its mobile app that enables customers to place orders via voice command or messaging interface. This led me to consider the current perception of artificial intelligence and where it stands in relation to the current reality of the technology. Are chatbots the […]

‘WordPress issues version 4.7.3 with six security fixes’ – Martech Today

Matt McGee says, “WordPress has released version 4.7.3 of its uber-popular content management system, and “strongly encourages” users to update right away to take advantage of the six security fixes it includes. The company says previous versions are impacted by these security issues: Cross-site scripting (XSS) via media file metadata. Control characters can trick redirect URL […]

‘The business case to merge sales & marketing ops’ – Martech Today

Scott Vaughan says, “Generating, acquiring, serving and delighting customers has become the ultimate team effort for B2B organizations. This effort doesn’t start or stop with generating a lead or inquiry, nor after acquiring a customer. Renewal, cross-sell and ongoing satisfaction are just as critical to a business’s top and bottom line. The data, intelligence, processes […]

‘If you think bots and assistants are personal now, just wait’ – Martech Today

Barry Levine says, “Chatbots and their bigger cousins, intelligent agents, are busily becoming your personal interface with brands and information. But, to date, they’ve only barely personalized their interactions with you. And when they someday have full access to the information about you, the nature of their text and voice conversations could dramatically change. The current […]

‘Here’s how & why CDPs differ from CRMs & DMPs’ – Martech Today

Barry Levine says, “Even if you don’t have one, you might have heard about Customer Data Platforms (CDPs). It’s a “marketer-managed system that creates a persistent, unified customer database that is accessible to other systems,” according to an institute set up to promote and research them. And you may be looking at that Customer Relationship Management […]

‘From algorithms to advertising: 7 steps to introducing AI to marketing’ – Martech Today

Tomer Naveh says, “Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into everyday business. In advertising and marketing specifically, brands might not be completely overhauling their existing ad tech and martech stacks to make room for AI just yet, […]