Ginny Marvin says, “Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are both out of beta. The free version, Google Optimize, is available in 180 countries.

Optimize debuted in beta last fall, several months after Google introduced Optimize 360 last spring as part of the new a la carte Google Analytics 360 Suite.

Optimize is designed for small to mid-sized businesses. It ties in with Google Analytics, and that data is used to inform website tests. A visual editor lets users drag and page drop elements and it’s also possible to edit raw HTML or add JavaScript or CSS rules in the editor”.

Google Optimize, the free website testing solution, is out of beta

Martech Today

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