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Monday, December 9, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Martech Today ’

‘The new customer marketing lifecycle in the Engagement Economy’ – Martech Today

Chandar Pattabhiram says, “In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This world presents a new playing field for marketers trying to engage people within their organization, as well as partners and customers. I frequently cite the statistic that only 13 percent […]

‘Google and others expand initiative launching new RCS messaging platform’ – Martech Today

Barry Levine says, “SMS text messaging is undergoing a major renovation, with the announcement late last week of an expansion in the initiative by Google, carriers and manufacturers to launch a new standard, Rich Communications Services (RCS) for Android. The initiative itself was announced a year ago. A new Android Messages application — which supports […]

‘B2B marketing tips for an effective account-based marketing (ABM) strategy’ – Martech Today

Kristie Colby says, “Account-based marketing (ABM) is a trending topic in B2B marketing, building in popularity over the past few years. In 2016, more than 70 percent of B2B companies had staff dedicated to ABM programs, compared to just 20 percent the previous year, according to a study by SiriusDecisions. In 2017, B2B marketers are […]

‘What will paid advertising look (sound) like on Amazon’s Echo and Dot?’ – Martech Today

Justin Freid says, “In late January, Amazon made the announcement that they are looking into how to monetize their Echo and Dot smart home devices through paid advertising. This sent the advertising industry into a state of excitement. With Amazon having sold more than 5 million devices since launch, there is ample opportunity for advertisers […]

‘3 ways artificial intelligence is transforming B2B marketing’ – Martech Today

Peter Isaacson says, “We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial intelligence (AI). Before you sigh and think, “Really, another one?” let’s take a few minutes to explore how this trend will actually translate into results for your company. AI’s […]

‘Forrester report: VR is not yet ready for marketers’ – Martech Today

Barry Levine says, “If you’re a marketer rubbing your hands together in anticipation of the virtual campaigns you’ll run in virtual reality, you may want to take a breath. The title of a recent Forrester Research report will likely slow you down: “Virtual Reality Isn’t Ready for Marketing Yet.” (Fee required for non-clients.) The study finds […]

‘Traction Media launches Live Suite for delivering a live video stream across many sites’ – Martech Today

Barry Levine says, “Live-streamed video took another step toward becoming a new kind of broadcasting with the release today by Traction Labs of its Live Suite. The San Francisco-based company offers a platform for connecting influencers and bloggers with video content. As part of that service, it began providing simultaneous distribution of recorded video streams […]

‘From viewable to verified: Here comes the next phase of audience-based buying’ – Martech Today

Erik Matlick says, “Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies in this industry push boundaries to innovate, and as a collective, often push back against attempts to standardize or regulate that innovation. Take viewability as an example. The drive toward viewability […]

‘Three things marketers must do to keep CX real’ – Martech Today

Brent Sleeper says, “Marketers sometimes get a bad rap for not understanding the basics of the products we sell. You know, the idea that marketing is the easy A of Silicon Valley. If you’re a tech marketer, I’m sure you’ve encountered it at least once over the course of your career. While I won’t get […]

‘Report: Marketers like AI-based tools, but think they already have them’ – Martech Today

Barry Levine says, “Marketers sure love them some artificial intelligence (AI). Even if they’re not quite sure what it is or whether they are already using it. That was the big takeaway from a December study by B2B targeting platform Demandbase, which itself has implemented AI in its platform. And that’s a key conclusion from […]