‘6 ways that IBM Watson is changing digital marketing’ – Martech Today
Barry Levine says, “While IBM’s Watson supercomputing service is named after former IBM chairman and CEO Thomas Watson, the name also recalls another famous Watson.
“Mr. Watson, come here,” Alexander Graham Bell reportedly yelled into the mouthpiece of the first working telephone in 1876, summoning his assistant and marking the first call ever.
So, it’s completely appropriate that IBM’s Watson — representing the transmitted availability of supercomputing to anywhere on the planet — bears a name that has played a central role in the emergence of both computing and telecommunications.
But this is not an ordinary remote computing service. Instead, it’s what mobile retail platform NewStore CMO Phil Granof described to me as “genius-as-a-service.” Watson and similar services mean that the highest levels of computing intelligence are now available to any tool, anywhere.
This “changes almost everything,” analyst David Raab told me, adding that “algorithms are now a commodity.”
Watson, of course, is not the only member of this super-smart AI crowd. Amazon has been running remote high-performance computing services, for instance. Google has expanded its AI-powered service in such areas as natural language and machine vision”.
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