Now, anyone can build a business in the Insurance niche. There are three ways online marketers normally get involved in this niche: 1. Building websites for local insurance agents 2. Promoting CPA offers that invite people to get insurance quotes from major insurance companies. 3. Provide lead generation services for local insurance offices In both cases you need to create an opt-in form on a lead capture page, where the prospect requests a quote on insurance. New software, called the Insurance Quote Box Creator plugin makes it easy. This new software is a WordPress plugin that allows you to create... [...]

The WordPress defaults are “plain vanilla”, ordinary, and, some might say, ugly. If you want to make your website stand out from thousands of other WordPress sites, you need to beautify it. Of course, beauty isn’t at the heart of your site; the heart is your content. And, of course, in websites, as in life, beauty is only skin deep. But the appearance of your site matters. That’s what makes people stop and take a look at your content. If your site uses the same Arial font everyone else uses, that doesn’t attract attention. If your site is all text, that limits people’s... [...]

Andy Black releases Social Link Machine at 10:00 AM EDT. This new software automates Black’s method of using social media to build links for his website. He describes this new WordPress plugin as, a “push-button and completely automated way to automate your whole backlinking process through creating social signals.” Black has created a Social Link Machine demo video so you can see this software in action. The site that has the best SEO generally rises to the top of Google’s Ranking, and that has a big impact on their profits. So your site can use all the help it can get. Social... [...]

Why hasn’t your site risen to the top of the search rankings? What do the top 10 sites have that your site doesn’t? Knowing these and other competitive facts can make a big difference in your own results. Sometimes a small tweak to your design or your meta-data is all it takes to move up. SEO X-ray Hero gives you data that directly affects your ranking You get lots of good data whenever you input a keyword you are interested in. See what sites are the top results for that keyword. Find out their details; what makes them the top: Lots of flexibility: • Analyze the Top 10 Sites... [...]

New Compliance bar Plugin by Anton Nadilo & Jon Shawcross makes it simple to comply so you avoid fines and penalties by the EU or the US. Online marketers have been sued by regulators more than a few times. One well-known case is FTC vs. Frank Kern. The US Federal Trade Commission (FTC) won a big suit against Kern, and it cost him a lot of money in penalties. (And the EU regulators can be just as punitive.) You don’t want to be next. So ask yourself this question, “Do my websites have all the same obvious disclosures, notices, and disclaimers? ” Well, what’s obvious... [...]

Josee Bedard has just created a bundle of WordPress themes and plugins that will impress you. It contains Sales Optimizer, Promo theme, Mix Mag theme, more. The Sales Optimizer plugin lets you display a count-down timer for an offer with a limited time duration. It’s highly customizable to let you take full control over your CTA sales buttons. It tracks your results and lets to split-test to see what works best for you.. Its broad flexibility lets you test dozens of variations and pinpoint the best performer. While this is at the heart of this bundle of WP tools, you also get 10 more: 1.... [...]

Anton Nadilo & Jon Shawcross are releasing a new WordPress plugin, called Compliance Bar, to add the needed legal (disclaimers, terms of service, privacy, etc.) pages to your website easily and quickly. This new plugin goes live at 11 AM EDT today. It lets you quickly & easily assure that your business has a regulatory compliance safety net. Now, with just a few clicks of a button, you can make sure you that you have your Terms of Service, Privacy Policy, the EU Cookie Law, all Disclosures, and more properly installed on your site. Compliance Bar makes sure that every single legal requirement... [...]

That sign over tomatoes in a grocery store applies to people, too, when they come to your squeeze page. Some people say squeeze pages don’t work anymore. They are partially right. Typical squeeze pages don’t work as well as they used to. Viruses, malware and data center hacks have made people more cautious than ever before. And who can blame them? If you have ever had your identity stolen, you never want it to happen again. So before people will share their contact information, they need to get to know you and trust you. Then, just maybe, they will open up with their name and email. Savvy... [...]

“Pillar Traffic” comes a long-forgotten term in the internet marketing world, “pillar content.” The idea was popular with bloggers several years ago and referred to traffic campaigns where bloggers would create specific types of very engaging content that their audience would share with their friends. Eventually, this dropped from most people’s radar. However, in part because it is no longer overused, it’s even more useful in bringing in new traffic now than ever. Chris Munch and his team are reviving this once popular traffic method. They have developed software... [...]

The latest software from Chris Munch is Hook Pages, a tool to build the popularity of your website using great content. The key to hook pages is something Munch calls “pillar content”. His sales page has a video that explains what he means in detail. But, in summary, “Pillar Content” refers to high-quality content that conveys the theme of your site. These are the posts that people share with their friends. And people will know what kind of content to expect when they come back. Creating pillar content is beneficial for increasing the visitor count for your site, as well... [...]