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Tuesday, November 29, 2022

Metrics for Better Keyword Research [Video]

MOZ has published a new episode of Whiteboard Friday video ‘Metrics for Better Keyword Research’ featuring Tom Capper. The MOZ team says, “Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.” MOZ  [...]

MOZ Shares Keyword Research Tips

Keyword research is the process by which you research popular search terms people type into search engines like Google. MOZ contributor Tom Capper has published an article featuring some useful tips on keyword research. He says, “There are three main ways I think we’re turning what should be an involved piece of strategic thinking into tedium. I’ll cover them below, along with what to focus on instead. Quantity vs. quality If you hit up your favorite search engine and look for some guides on how to conduct keyword research, you’ll find that a common theme is to start by... [...]

How to Use STAT to Discover Extra Value in Your Keyword Data [Video]

MOZ has published the latest episode of Whiteboard Friday video ‘How to Use STAT to Discover Extra Value in Your Keyword Data’ featuring Zoe Pegler. The MOZ team says, “Maximizing the value in your keyword data is crucial if you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe Pegler walks you through the key features in STAT Search Analytics that will help you glean extra (and important) insights from that data. ” MOZ  [...]

How to Continually Find New Keyword Opportunities [Video]

SEO is all about keywords. The more keywords that you target and go after, the more potential traffic that you can get from search engines. So how do you go and continually find new keywords. In his new video ‘How to Continually Find New Keyword Opportunities’ Neil Patel explains this. Neil Patel’s Blog  [...]

Improving Keyword Research Using Google Trends

Keyword research helps you to learn what types of words and phrases generate the most audience interest, internal clicks, and linger time to improve your site’s ranking. SEMrush contributor Connor Lahey has published an article on improving keyword research using Google Trends. He says, ” This article will go over key points on how to harness the power of Google Trends in the service of your company’s SEO ranking, marketing techniques, social media presence, and beyond: What Is Google Trends? How Do I Use Google Trends? Get More Insights Into Your Website Keywords Google Trends... [...]

Keyword Research: The Complete Beginner’s Guide

Blogging Wizard’s  David Hartshorne has published a new guide called ‘Keyword Research: The Complete Beginner’s Guide’. This comprehensive guide covers the following: What are keywords? What are search queries? Short tail vs long tail keywords The keyword research process. Hartshorne says, “As a blogger, I’m sure you’ve come across the term ‘keyword research’. But perhaps you’re not quite sure what it entails? In short, keyword research involves finding the keywords (or search queries) that represent your site and your blog. And... [...]

How to Deal with Keyword Research During Pandemic

Effective keyword research helps you to find and focus right keywords for better search engine marketing. The SEO has changed in the wake of COVID-19 pandemic. To keep your search engine performance steady during these tough times, you need to cope with  the search engine algorithm changes. Kozai’s Gary Hainsworth has published an article highlighting some useful tips on updating your  keyword research during the Coronovirus. Hainsworth says, “SEO is constantly evolving and what is right one month may not be right the next. We’ve known this for a while, but with the... [...]

Your Guide to Keyword Research for SEO

Ahrefs contributor Tim Soulo has published a comprehensive guide entitled ‘Keyword Research for SEO’ to help you improve search engine optimization with effective keyword research. Soulo says, “Keywords are the foundation of SEO. If nobody is searching for what you’re writing about, you won’t get traffic from Google—no matter how hard you try. Given how important keyword research is, it’s hardly surprising that we’ve written a lot about it already. But reading through tons of posts and trying to piece everything together yourself is hard work,... [...]

Five Tips to Improving SEO with Keywords

Right keyword selection can help you to improve your search engine marketing performance. In-depth keyword research can help you to explore and select the most appropriate keywords for your business. Ahrefs’ Joshua Hardwick has shared five tips to help you understand the importance of importance of keywords and use them for SEO. Hardwick says, “Showing up at the top of Google for a relevant keyword might send lots of traffic your way, but how do you do that? There are two ways. PPC (Pay Per Click) advertising SEO (Search Engine Optimization) Pay-per-click (PPC) PPC is... [...]

Your Guide to Improving Keyword Research

Keyword research is the process of looking into what users type into search engines to find what they’re looking for. Effective keyword research helps you to identify right keywords for improving your search engine rankings and grow website traffic. To help you strengthen your keyword research, Rank Ranger’s Carolyn Lyden has shared some useful metrics. Lyden says, “Understanding the numbers behind keywords helps to mitigate that issue and the time wasted investing in the wrong type of content. Search Volume Search volume tells us how many people are searching for a topic on... [...]