Online marketers need to learn that appearance matters. If your site or your product doesn’t look good, people will believe the content is not good. On the other hand, attractive sites and products are perceived to have valuable content. That’s why “covers” are added to e-books. On a physical book, the cover serves a practical function of protecting the pages inside. On an e-book, there’s no practical function, only an aesthetic one. They are there to make the product look good. This lesson applies to all aspects of your marketing communication. For example, how do... [...]

George Katsoudas has informed us that the price of his new WordPress plugin 1-Click Video Ranker WordPress Plugin will go up at the end of this week, just 3 days from now. This plugin allows you to tap into the 10 Billion daily page views that Google search results get and the preference it gives videos in those results. 1-Click Video Ranker WordPress Plugin creates text-based images and optimizes these images for search engines, and it does it all automatically. Specifically, it adds the proper “schema.org video markup” to your posts or pages that have an embedded video. This additional... [...]

For nearly 6 years,George Katsoudas has been getting traffic from Google Images, a site many marketers have never heard of. But, Google Images receives over 10 Billion page views each day. That traffic is something marketers should pay attention to. If you have been doing much “googling” lately, you have probably noticed that Google often shows images higher on the page than the usual text results. If you have an image that shows up in search results,you can often have the first position in the SERPs (i.e., search engine results pages.) But of course, there’s the problem of creating... [...]

Henry Zeng just released software that makes it easy to set up a membership site on WordPress; his Free WordPress Membership Plugin. With this plugin, you can: • Sell Subscription Services for ongoing payments, monthly, weekly or even yearly • Create WordPress Pages that allow Members to view their Purchase History, Modify Profiles, etc. • Sell Digital Products from your site • Easily Organize your Membership Site structure using the WordPress menu • Drip-Feed Content to deliver a Series of Items over time • Setup One-Time Offers with Multiple Membership Levels and Upgrades • Offer... [...]

If you want to let your clients (or visitors) easily download your products (whether you are giving them away as an opt-in gift or selling them), Ken Reno has a solution for you, his WpCloudSaveIt Plugin. You want them to consume your product, so they need to not only be able to get it easily, but also find it once they get it. These days, many people use cloud storage to store their products and documents. If you can let them download your paid or free content from your site straight into their preferred cloud storage system (either Google Drive or DropBox, etc.) then they will appreciate the... [...]

There’s another Covert product by Cindy Battye, Soren Jordansen, and John Merrick. They are famous for marketing aids and tools, always named “Covert something”.<>/p> Their latest is Covert Conversations, They observed how popular (and how attention-getting) Skype messages are. Would it be possible, they mused, to capture that same attention-getting style in a marketing sales page? That’s how they created this new WordPress plugin, Covert Conversations. This plugin only takes one click to install and it is simple to use. When a visitor comes to your site, a pop-up... [...]

Gavin McLelland knows that every online marketer hopes to turn visitors into Subscribers. So he built 8 conversion tools and combined them into a WordPress olugin he calls WP Generation Plugin. To do that, you need to get the visitor’s attention with your offer of a subscription. These 8 tools make it easy to stop visitors and get them to take action. These tools can create: • POPUP BOX An unblockable lightbox popup box. • SLIDING PANEL Panel slide in from top, bottom, left or right. Use for special offers, combine with Popup Boxes. • HEADER BAR Various types of header bars... [...]

If you build local marketing websites, you know it can be hard to compete with the million dollar brands that have huge ad spends. Sean Donahoe has created a simple system that can let you dominate local marketing campaigns with High Converting Sales and Lead Pages that can generate profits for your clients almost automatically. Yesterday, Donahoe announced WP Profit Builder (and it sold nearly 2000 copies already) and it is just what local marketing consultants need for building quick sites for offline merchants. This WordPress plugin uses the power of Drag and Drop design to create compelling... [...]

Today, Sean Donahoe is releasing his new page builder WordPress plugin, called WP ProfitBuilder, so you can create beautiful, professional pages that meet your exact needs. In his three videos over the last week, he has shown how easy it is to use for nearly any marketing site. WP Profit Builder will make it easy for you to create powerful squeeze pages and sales pages in minutes. This software has over 50 page templates you can use, including: • TeeSpring Themes • Affiliate “Private Offer” pages • Sean’s Million Dollar Sales Pages • • Podcast Landing... [...]

Veteran marketer Shawn Casey (he’s been in this business over 10 years) has been involved in all kinds of online marketing, from software development to webinars to “you name it”. Now, he has something new and potentially game-changing. Casey has just announced Tsunami Sites, and through the weekend, it’s on a grand opening sale. Early Monday, the price goes up. Facebook drives millions of visitors daily to media websites (sites with videos, funny pictures, etc.) For example, it sends about 4 Million visitors to BuzzFeed.com daily. It sends nearly a half-million to Upworthy.com... [...]