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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Monthly Archives: January 2017

’13 Words You Should Never Use In Sales Email Subject Lines’ – HubSpot

Leslie Ye says, “If eyes are the gateway to the soul, a subject line is the gateway to an email. Everything a prospect needs to know about an email is in the six to eight words they see in their inbox: Do you seem human? Do you have interesting insights to share? Does it seem like […]

‘Put *Them* First to Win Big’ – Copyblogger

Sonia Simone says, “Last week, we talked about how to really understand who is in your audience. This week, we’re shifting into what kind of message they want and need from you. Brian kicked off on Monday with a piece of classic marketing advice (exemplified by a classic American comic film): It’s not enough to […]

‘Why You Should Steal My Daughter’s Playbook for Effective Email Outreach’ – MOZ

Ronell Smith says, “During the holidays, my youngest daughter apparently had cabin fever after being in the house for a couple of days. While exiting the bedroom, my wife found the note below on the floor, after the former had slyly slid it under the door. Though tired and not really feeling like leaving the house, […]

‘What’s behind the decline in ebook sales?’ – Econsultancy

Nikki Gilliland says, “Neilsen recently reported that sales of ebooks were down 16% in 2016 from the year previous. Unlike other entertainment industries, such as music or television, consumers appear to be turning their backs on digital in favour of traditional books. Interestingly, this doesn’t seem to be a generational trend. People under 30 are just […]

‘Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31’ – Search Engine Land

Ginny Marvin says, “With Google’s expanded text ads deadline upon us — as of January 31, advertisers will no longer be able to upload or edit standard text ads in AdWords — it’s time to get very serious about making the most of the new text ad format. Maybe you have been putting off implementation, […]

‘Why LinkedIn’s new look could be a huge opportunity for your business’ – SmartCompany

Emma Koehn says, “There are several heavy tomes devoted to the art of mastering LinkedIn, but the platform’s latest facelift could make it easier to show off your expertise to others. LinkedIn is both a networking site and a skills and advice sharing platform, and entrepreneurs and business owners have spent a significant amount of […]

’10 Laws of Social Media Marketing’ – Entrepreneur

Susan Gunelius says, “Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by […]

‘Celebrating 144 years of ‘influencer marketing’’ – Econsultancy

Ian McKee says, “The first known instance of ‘influencer marketing’ was in the late 19th century.  Yeah, you read that right — 1873. Jules Verne, a hugely influential author, was known to be writing another adventure novel when he was lobbied by transport companies for mentions. Perhaps if Jules had been a millennial, then ‘Around the […]

‘Fact or Fiction: The SEO Edition [Quiz]’ – HubSpot

Mimi An says, “Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads, and removed right-side ads. What do all of these changes have […]

‘How to Use Facebook Live and Instagram Live to Boost Your Business’ – Entrepreneur

Rich Kahn says, “The holidays are an extremely profitable time of the year for businesses of all sizes. After all, they can account for 20-40 percent of a business’ yearly sales. But what about after the holidays? Budgets are tighter, consumers are exhausted and it can be hard to make the idea of shopping again appealing at all. Don’t let […]