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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Monthly Archives: January 2017

‘Google Search Console Reliability: Webmaster Tools on Trial’ – MOZ

Russ Jones says, “There are a handful of data sources relied upon by nearly every search engine optimizer. Google Search Console (formerly Google Webmaster Tools) has perhaps become the most ubiquitous. There are simply some things you can do with GSC, like disavowing links, that cannot be accomplished anywhere else, so we are in some ways […]

‘Top Trends For Customer Service In 2017: Operations Become Smarter And More Strategic’ – Forrester Blogs

Kate Leggett says, “In today’s world, customers decide how customer-centric a company is. Good customer service should capture the fundamentals of a great experience: ease, effectiveness, and emotion Looking ahead, Forrester sees 10 trends for 2017 that customer service professionals should take into account as they move the needle on the quality of service that they […]

‘What brands need to know about Facebook’s long-form video push’ – Econsultancy

Patricio Robles says, “What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world’s largest social network is apparently intent on encouraging long-form video. Here’s what brands creating video content for Facebook need to know about the changes Facebook is making to accomplish that. It’s changing the way […]

‘How to Know Exactly What Content to Deliver to Convert More Prospects’ – Copyblogger

Brian Clark says, “Back in the 1940s, psychologists Fritz Heider and Marianne Simmel conducted an experiment. They showed study participants an animated film consisting of a rectangle with an opening, plus a circle and two triangles in motion. The participants were then asked to simply describe what they saw in the film. Before you keep […]

‘The 3 Big Problems with Personalization in Online Sales and Marketing’ – Entrepreneur

Alhan Keser says, “Personalization in the digital space is just like sex in high school. Everyone is talking about it, but few are doing it. While the technology has been accessible for years, strategy has been slow to catch up. Let’s find out why. Unless you’ve been living under a rock for the past three years, […]

‘Eye-Tracking Study: Online Ad Elements and Formats That Get Attention’ – MarketingProfs

Ayaz Nanji says, “Which online ad creative elements capture consumers’ attention? What types of online ad formats are most seen by visitors to content websites? To find out, Australia’s Fairfax Media conducted an eye-tracking study with 100 consumers who visit content sites regularly. Half of them were shown the desktop version of the Sydney Morning Herald, […]

‘Australian social media use jumped 14% in 2016, as mobile web traffic continues to grow’ – SmartCompany

Emma Koehn says, “Global social media engagement grew 21% over the past year and businesses can now pitch to an audience of 2.8 billion people through social media. Social media management platform HootSuite and digital consultancy We are Social released their Digital 2017 report this week, finding that social media penetration in Australia jumped 14% in the past […]

‘Giving Away Your Content and Marketing to Gain Customers’ – Entrepreneur

Jill Schiefelbein says, “In this Dynamic Communication interview, author Jill Schiefelbein chats with Jay Baer, president of Convince and Convert and New York Times bestselling author, who gives a tip that can help you GROW your business. Perfect for entrepreneurs, small businesses, sales teams, marketing teams, content creators and more. Why should you give away free information as […]

‘Why eBay should think big and be ready to buy’ – Internet Retailer

Shelly Banjo says, “Investors cheered a fourth consecutive quarter of sales increases, and maintaining a full year of gains helped quiet concerns that without PayPal Holdings Inc., the subsidiary it split from in 2015, eBay would be left for dead. It’s no time for self-congratulatory pats on the back, though. Growth initiatives touted by eBay management […]

‘What is a Content Delivery Network?’ – Small Business Trends

Antony Maina says, “A Content Delivery Network, also known as a Content Distribution Network or simply CDN, is a collection of global servers that caches and delivers content such as JavaScript files, videos and images. When you request a web page for example, content on that page is delivered by the closest server rather than the […]