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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Monthly Archives: January 2017

‘PayPal salutes the spirit of entrepreneurship’ – Mashable

PayPal team says, “The world of entrepreneurship is a tough one to crack. You know that to be a successful entrepreneur you must dream big, take risks and be prepared to fail. Countless budding entrepreneurs turn their dreams into reality with the help of enablers such as PayPal providing a gateway to receive payments internationally. PayPal […]

‘How 3 Businesses Use Big Data to Connect with Consumers’ – Business.com

Scott Sampson says, “As a marketer, it pays to have access to consumer data. The more you know about your target audience, the more personalized your marketing efforts can be. While physical billboard ads are strategically designed and placed to reach a local audience, it’s more challenging to pinpoint where and when a digital audience […]

‘Marketers, go back to your roots with user stories’ – Econsultancy

Ben Davis says, “The most important tenet of service design is working with user stories in mind. This obsession with user centricity is creeping across business – is there any company exec that hasn’t expounded to the press that “the customer is at the heart of everything we do”? Thankfully, there’s a renewed focus on the […]

‘Social Listening in 2017: The Next Frontier in Social Media’ – MarketingProfs

Ulrik Bo Larsen says, “Today, the customer journey is no longer happening merely on your e-commerce website or in your physical store. Rather, it is largely made up of instances of knowledge-sharing and conversations that are happening outside of your brand’s owned channels. And that’s true of almost every stage of the customer journey—from research, […]

SmartCompany eBook: Location marketing made easy

The SmartCompany has released an ebook titled “Location marketing made easy”. The SmartCompany team says, “Do you want to get your products and services seen by people shopping locally? Location marketing is incredibly useful for SMEs because it means they can pitch their business to consumers at the exact time they need them. This handy […]

’99 Killer Online Marketing Tools to Streamline Your Efforts’ – Small Business Trends

Shubhomita Bose says, “To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve for having to master so many different software tools, but if there’s one profession that requires knowledge of more tools than a Swiss army knife, online marketing is it. In this […]

‘Do organic keyword rankings matter anymore?’ – Search Engine Land

Ginny Marvin says, “High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position. But with the evolution of paid advertising and expansion […]

‘Using marketing automation to create successful email programs in 2017’ – Martech Today

Victoria Godfrey says, “Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and brands determine who to target across multiple outreach methods. But it’s not just a tool; marketers use automation technology to strategize and implement business decisions. When using marketing automation platforms to maximize email […]

‘Is Instagram Ear Hustling Your Conversation to Create Targeted Ads?’ – Entrepreneur

Andrew Medal says, “All you need to do to cook up a classic example of the word “creepy” is look at today’s targeted ad campaigns. It doesn’t take more than a second between the time you look up a product on one site and find it as an ad on your social feeds. While nearly all social media […]

‘Blind Pursuit Of Engagement Is Hurting Marketers’ – Forrester Blogs

Samantha Merlivat says, “Intuitively, it makes sense that if a consumer engages with a brand’s ad or marketing message, this should count as a positive outcome. Yet, we’ve spoken to a number of marketers and measurement companies that found that optimizing for engagement ultimately did not help them drive positive business outcomes – instead leading […]