‘Four Google resources every SME should know about’ – SmartCompany
Fi Bendall says, “It is almost impossible these days to run a small business without an online presence of some sort. And it is almost impossible to have an effective online presence without at least a little knowledge of how to use the many tools Google puts at the disposal of businesses.
A business owner who learns to use these tools puts themselves at a huge advantage over those who don’t. You will have more potential customers visit your website; you will be able to market your business more effectively; and you will be able to monetise your online presence.
Google is constantly developing and evolving its offerings for SMEs, so it’s worth staying up to date with what the search giant has in its pipelines for small business. Video, local, and mobile are the three key trends business owners need to stay on top of when it comes to Google and small business marketing.
Here are four fantastic resources you can use to learn more about using Google to benefit your business.
This Google initiative is aimed squarely at startups and is designed to put aspiring entrepreneurs on the path to achieving their business dreams. It’s a vast resource of information that can connect entrepreneurs to startup spaces, incubators, co-working spaces, and more recently, Google campuses around the world”.
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