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Marketing Land has published a podcast with Danny Sullivan reflecting on 21 years covering the search industry. Matt McGee says, “There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of... [Read more]

Viddyoze Live Action is new software, just released and unprecedented, that creates your marketing videos that can include both live action footage and animated footage. And its degree of automation will surprise you. You will be able to upload your own logos, images and text into a real moving cinematic scene, with your uploads becoming part of the... [Read more]

In April 2017, Facebook Messenger reached 1.2 billion monthly active users. As reported by TechChrunch, Facebook Messenger grew 5.66% from 145.3 million in Q1 2016 to 153.5M in Q1 2017. This user growth brings a great opportunity for the social media savvy marketers as they could reach more people now. HubSpot’s Elissa Hudson & Justin Lee... [Read more]

Keeping your email subscribers with you and make them open and read your emails is a challenge. Most marketers face this, and there are many who deal with it tactfully. In a survey, some 16% people said that it is very difficult to sign up to receive promotional emails from a brand and 20% stated that it is very difficult to unsubscribe from an email... [Read more]

Search Engine Marketing (SEM) is a game of knowledge and information. Keeping yourself updated can keep you ahead of your competitors. Econsultancy team has shared four recent SEM updates provided by search engine marketing expert Eu Gene Ang, Econsultancy’s lead trainer in Asia. The updates are focused on AdWords, Organic search, Mobil and RankBrain. On... [Read more]

GoDaddy has launched ‘GoDaddy Website Security’, a cutting-edge website protection service to keep customers’ sites clean and free of malware. This new system offers continuous monitoring and daily malware scanning to detect any known security holes or issues on a user website. The following are the key features of ‘GoDaddy... [Read more]

Producing content and making your readers like and value it is a challenge. Integration of useful information and figures is one way to make your content valuable. At the same time, being careful about numbers is another way of doing it. CMI’s Jodi Harris has shared some tips to create technical content in the right way and to generate trust among... [Read more]

Email newsletters help marketers connect with their audiences and share promotional offers with them. Newsletters are also used as a way to generate affiliate income. When it comes to naming some good email newsletters, people will have to try hard to get one. CMI contributor Sujan Patel has shared nine ways marketers can write and publish newsletters... [Read more]

Google has announced that in the coming months it will stop using or scanning Gmail contents for any ads personalization. G Suite’s Gmail is already not used as input for ads personalization. Diane Greene, SVP, Google Cloud, says, “The value of Gmail is tremendous, both for G Suite users and for users of our free consumer Gmail service. Gmail... [Read more]

LinkedIn Sponsored InMail service provides marketers an opportunity to send targeted messages directly to the people who matter most to your business. Marketing Land columnist Garrett Mehrguth has shared four ways that can help you benefit your B2B organization and drive more leads with LinkedIn Sponsored InMail. Focusing on ‘Targeting for Sponsored... [Read more]

According to a Vidyard research, 86% of business-related videos are seen on desktops and only 14% are viewed on mobiles. On an average businesses publish 18 videos per month. More findings 85% of businesses have staff and resources to produce videos 56% of all videos published in last two years are less than 2 minutes long Top 5% of videos retain... [Read more]

When marketers rely on third parties for selling their products and services, it is called Channel sales. The Chanel sales includes include resellers, affiliate partners, distributors, value-added providers, independent retailer etc. HubSpot has published a short guide to Channel sales providing information on benefits of Channel sales, its drawbacks... [Read more]