Latest News
‘How financial services can keep up with the digital investor’ – EConsultancy
Jeremy Fawcett says, “Bank of Scotland, Halifax, Lloyds and Natwest have just announced over 200 branch closures collectively. Natwest says it’s a result of the ‘dramatic shift’ from face-to-face to online and mobile transactions. Nothing new there… 32 of its branches went last year because of ‘increased use of digital banking’... [Read more]
‘Mobile Matures as the Cross-Platform Era Emerges’ – ComScore
Andrew Lipsman says, “comScore last week released our annual Cross-Platform Future in Focus report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear... [Read more]
‘Why CEOs Need to Embrace Social Media (and How to Do it)’ – Entrepreneur
Debby Carreau says, “Most business leaders leave money on the table by remaining invisible. They have zero social media presence and the remaining CEOs are just on LinkedIn. It’s simple: If you want to be rich, you can’t ignore potential revenue streams. If your company is on social media, then you need to be, too. Having a presence... [Read more]
‘Does Your Marketing Team Have These 9 All-Star Qualities?’ – Entrepreneur
Jayson Demers says, “Like basketball, construction and Marvel superheroes, marketing demonstrates its best results when people work together as a team. Your marketing team doesn’t have to be big — it might be just you and a freelancer or two, or it might be an entire department with dozens of people — but everyone does have to work... [Read more]
‘What we’re hoping to hear from Facebook at F8’ – Mashable
Karissa Bell says, “It’s that time of year again. Facebook is gearing up for its biggest event of the year. The company’s F8 developer conference is set to kick off Tuesday and there will likely be no shortage of news coming out of the two-day event. While the only real certainty is that there will be at least a few surprises in... [Read more]
‘The Most In-Demand Marketing Skills in 2017’ – MarketingProfs
Ayaz Nanji says, “In 2017, marketers with digital skills, especially those with digital advertising and content expertise, are the most in demand by employers, according to research from McKinley Marketing Partners. The report was based on data from a survey conducted in November and December 2016 among 314 marketing professionals who work in... [Read more]
‘Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live From MarketingSherpa Summit 2017)’ – MarketingExperiments
Paul Cheney says, “I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question... [Read more]
‘How Small Marketing Teams Can Achieve Big Content Wins’ – MarketingProfs
Jacob Warwick says, “Content marketing can be one of the most effective strategies for organizations that want to build engaged audiences and garner long-term marketing wins, but the intricacies of content marketing can be intimidating, particularly if you’re working with a small or underbudgeted team. However, whether you’re focused... [Read more]
‘The science of persuasion’ – SmartCompany
Sue Barrett says, “Forget dictatorships, or command and control style approaches, persuasion has a lot more going for it when it comes to better sales, better relationships, better team work, better business outcomes and long term change in actions and behaviour. The term persuasion is most commonly associated with sales people. And there’s... [Read more]
’20 Great Instagram Post Ideas to Promote Your Small Business’ – Small Business Trends
Annie Pilon says, “If you want to use Instagram to promote your business, you first need to consider what types of posts are likely to appeal to your audience. Luckily, there’s no shortage of content you can try out on Instagram. Take a look at some of the most popular post types, with examples from top brands in the list below. Instagram Post... [Read more]
‘An Introduction to Data Visualization: How to Create Compelling Charts & Graphs’ – HubSpot
Lindsay Kolowich says, “Your data is only as good as your ability to understand and communicate it. Effective marketers aren’t only able to understand and analyze the numbers, but also to effecticely communicate the story behind those numbers. The best way to tell a story with your data is by visualizing it using a chart or graph. Visualizing... [Read more]
‘Engage Customers With Mobile Wallet Marketing’ – Forrester
Xiaofeng Wang says, “Forrester predicts that the future of mobile wallets will go far beyond mobile payments. In the West, this vision is still a work in progress. However, Chinese digital juggernauts Alipay and WeChat have morphed their mobile wallets into rich customer engagement platforms. My latest report, “Engage Customers With Mobile Wallet... [Read more]
