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Entrepreneur writer Lesya Liu has shared eight tips for marketers to help them enhance their marketing efforts. The tips cover blogging, content marketing, social media marketing and email marketing. On importance of publishing fresh content regularly, Liu says, “While you do need to post something consistently, you don’t have to reinvent the... [Read more]

The best profits are made by the acknowledged experts. They are the ones a person seeks out when there is a problem to solve or a need to fill. If you can become the perceived expert in your niche, and if it is a niche where people are actively investing in fulfilling their needs and desires, then you have a clear shot at financial success. Steve Rosenbaum... [Read more]

Influencer Marketing is an affordable way to reach masses. Before partnering with your influencers it is very crucial to set clear business terms with them for smooth functioning of your agenda. Entrepreneur writer Murray Newlands has shared ten elements marketers need to keep in mind while collaborating with the influencers. On creation of collaboration... [Read more]

AdWords management for B2B organizations is a challenge. In B2B marketing, determining right search terms and selecting keywords is a tough task. Search Engine Land columnist Todd Saunders has shared five tips for effectively handling AdWords for B2B marketplace. Saunders says, “AdWords is a brutal marketplace for many B2B businesses. There’s... [Read more]

Social media advertising has extended its reach widely. B2B and B2C are the domains covered by this. It avails multiple ways to marketers for reaching out prospective clients. Marketing Land’s Brad O’Brien has shared five tips to utilize social advertising approach for boosting the B2B and B2C performance. Advising marketers to design people-based... [Read more]

Content marketing and email marketing go hand in hand. Email is one of the most useful tool to spread out your content. Copyblogger’s Stefanie Flaxman has shared tips on when and how to send the articles and emails to your subscribers. Flaxman says, “We all have to prioritize our work, and there are two common types of to-do lists. Short-term... [Read more]

Pictures and numbers speak loud. Today, Marketers struggle to create content that attracts people’e attention and drives them to make a purchase or take service. MOZ writer Russ Jones has posted an article focusing on using numbers to create outstanding content. Jones’ advice is to incorporate Google Analytics, Search Console and AdWords... [Read more]

Content creation requires a vision and creativity. It is very important to project the most important and useful detail to your audiences when you publish a piece online. Entrepreneur columnist Steve Lazuka has shared a  seven-step content creation checklist. Lazuka says, “Content development is an art. It’s a lot more than starting with... [Read more]

An SEO Audit covers important components of a website such as content-related issues, site architecture, indexing, backlink analysis and social-media engagement. Frequent SEO Audios help webmasters keep their sites up-to-date and search engine ready. Search Engine Land columnist Aleyda Solis has shared five must-do technical SEO Audit items for 2017. Solis... [Read more]

Google has announced the availability of Google Posts to the Google My Business users. According to Google, this drive will help local businesses to attract new customers and build relationships with the already existing customers. Google Posts can be used to – share daily specials or current promotions promote events showcase top products connect... [Read more]

Viddyoze was the first video “intro” creation software. Their long experience has kept them ahead of the pack of their newer competitors. Now there’s a new video tool available that dwarfs what Viddyoze can do. It’s called Viddyoze Live Action. Yes, it’s by the same team that created the original Viddyoze and then Viddyoze... [Read more]

Apart from using content to have a live link between you and your clients, you can also generate some revenue with your quality content. Marketing Land columnist Rachel Lindteigen has shared three ways marketers adopt to drive revenue from their content. In one of her tips, Lindteigen says, “If you have an e-commerce site, look at your product... [Read more]