In April 2017, Facebook Messenger reached 1.2 billion monthly active users. As reported by TechChrunch, Facebook Messenger grew 5.66% from 145.3 million in Q1 2016 to 153.5M in Q1 2017.

This user growth brings a great opportunity for the social media savvy marketers as they could reach more people now.

HubSpot’s Elissa Hudson & Justin Lee have shared three ways marketers are using Facebook Messenger. They are using it to deliver content, get event attendees and they also use messenger in place of forms.

On how marketers use messenger to get event attendees, Hudson & Lee say, “Have you ever tried to send an email to event attendees with important information? If so, I’m guessing you didn’t see great open or clickthrough rates. When people attend a conference or another type of in-person event, they’re typically off email and in learning and networking mode.

But they do have their phones on them — to check the agenda, answer texts and calls from other people on site, and follow live social streams. We hypothesized that Facebook Messenger might be a better way to get event attendees’ attention during our Grow With HubSpot Melbourne event. We decided to include a link to Facebook Messenger in our attendance confirmation emails, as well as place physical Facebook Messenger scan codes on seats at the event. Attendees could simply scan to start receiving real-time information and updates via the app instead of email”.

Is Facebook Messenger the New Email? 3 Experiments to Find Out


You May Also Like These Topics...

Clever Messenger $300 OFF coupon expiring at midnight #ad

Our earlier ad announced the release of the latest version of Clever Messenger, the chatbot building and marketing suite. Today is the last day of Launch Week. The launch sale ends at midnight EDT, which means: ➤ No more lifetime subscription available ➤ No more $300 off discount coupon SPECIAL300. ➤ When they reopen it […]

Sharing is caring

12 Useful Tips to Create Engaging Social Media Content

By creating engaging social media content, you can continue to attract more and more followers and convert them into customers. Search Engine Journal contributor Brent Csutoras has published an article featuring 12 tips to create engaging social media content. He says, “Here are some tips to help you create engaging content that will reach your […]

Sharing is caring

HubSpot Lists Best Social Media Channels for Prospecting

Prospecting is the first step in the sales process, which consists of identifying potential customers, aka prospects. Social prospecting is the process of using social media to research, identify, and engage prospects. It involves commenting on, sharing, and liking content from your prospects. In short, it’s a modern approach to relationship building. HubSpot contributor Erin […]

Sharing is caring

Which Social Media Channels are Gaining and Losing Steam? [Answered]

Social media platforms play a vital role in today’s marketing processes. With the right social marketing strategy, you can continue to grow your sales. HubSpot contributor has published an article answering the question ‘Which Social Media Channels are Gaining and Losing Steam?’. She says, “HubSpot surveyed over 1,000 consumers across the U.S to find out which social […]

Sharing is caring
Sharing is caring