In April 2017, Facebook Messenger reached 1.2 billion monthly active users. As reported by TechChrunch, Facebook Messenger grew 5.66% from 145.3 million in Q1 2016 to 153.5M in Q1 2017.

This user growth brings a great opportunity for the social media savvy marketers as they could reach more people now.

HubSpot’s Elissa Hudson & Justin Lee have shared three ways marketers are using Facebook Messenger. They are using it to deliver content, get event attendees and they also use messenger in place of forms.

On how marketers use messenger to get event attendees, Hudson & Lee say, “Have you ever tried to send an email to event attendees with important information? If so, I’m guessing you didn’t see great open or clickthrough rates. When people attend a conference or another type of in-person event, they’re typically off email and in learning and networking mode.

But they do have their phones on them — to check the agenda, answer texts and calls from other people on site, and follow live social streams. We hypothesized that Facebook Messenger might be a better way to get event attendees’ attention during our Grow With HubSpot Melbourne event. We decided to include a link to Facebook Messenger in our attendance confirmation emails, as well as place physical Facebook Messenger scan codes on seats at the event. Attendees could simply scan to start receiving real-time information and updates via the app instead of email”.

Is Facebook Messenger the New Email? 3 Experiments to Find Out

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