Latest News

VR team says, “One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list, you want to welcome them to the group with an inviting email. A welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications... [Read more]

Mike Wood says, “Customer trust is important to your business. People who trust you are more willing to be repeat customers and refer you to others. It can also lead to earned media such as positive online reviews and social media engagement from fans and followers. People are more likely to trust word of mouth marketing which is a form of earned... [Read more]

Miriam Ellis says, “Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto... [Read more]

If you have been using videos that contain slides with plain text or even with text and static graphics, you’re not grabbing as much attention as you can. Adding relevant motion to your videos can increase their drawing power. Graphic artist Lucas Adamski has just released his fourth volume of people in motion, Motion Mascots, volume 4, with 450... [Read more]

Kelsey Meyer says, “It’s every content marketer’s dream to have a perfect company blog. Imagine your site filled with a variety of content that shares unique and thoughtful insights, from exceptionally written articles to interactive infographics to professional videos. It’s enough to make any marketer swoon. Unfortunately, even this stellar... [Read more]

Tess Townsend says, “Google has added a new shopping feature in Image Search called “style ideas” that shows users perusing fashion merchandise what specific items look like paired with others. A preview of the feature, launching in mobile search, demonstrates a search for a purse from Zara. Below the carousel of products similar to the purse... [Read more]

Pete Pachal says, “Not content to rip off just Snapchat, Instagram is going after Pinterest, too. The Facebook-owned app is adding a new feature that lets users save individual posts into collections. Love flowers? Or gadgets? Or food porn? Now you can save all those posts into their own folders, letting you obsess over them in the most left-brained... [Read more]

Laura Forer says, “As marketers, we probably tend to get more excited about the latest digital trends than the general public does. So just what do consumers think of some of the new technologies we’re seeing? It turns out customers want improvements to the products and services they already use more than they want something they haven’t... [Read more]

Emma Brudner says, “While many people agonize over their email copy and then slap a hastily written subject line on two seconds before hitting “send,” sales reps know that the situation should actually be reversed. After all, there’s no point in crafting a beautiful message if buyers don’t even open it. And what prompts... [Read more]

Alex Heath says, “The all-star roster of tech veterans that Facebook began assembling one year ago is quietly making progress, steadily expanding the size of its ranks and the hardware prototypes under development. The group, known as Building 8, currently has four simultaneous projects underway, spanning everything from cameras and augmented... [Read more]

Allison Enright says, “Amazon.com Inc., the largest online retailer in North America and Europe, has released its 2016 annual report. Data in the report shows where and how Amazon generates revenue, and the contributions of each business segment. By key geographic market Amazon generates two-thirds of its total revenue from its business interests... [Read more]

Ann Gynn says, “Wouldn’t it be great if your prospects actually followed your neatly designed sales funnel or smartly outlined path to purchase? But honestly, you know they don’t (even if your content marketing strategy assumes they do). “Buyers are in control. And they’re not going from step one to step two to step three in this process... [Read more]