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Online publishing is a big industry and there are millions of writers and bloggers trying their best to attract more people to read their content and subscribe. Copyblogger’s Sonia Simone has shared seven tips that can help such people to get more readers and subscribers. On providing right treatment to the visitors, Sonia says, “At the... [Read more]

MOZ’s popular MozCon 2017 event will be held on July 17-19 at Seattle, WA. This three-day event will have expert sessions on SEO, brand development, CRO, the mobile landscape, analytics, customer experience, social and content marketing, and more. Key speakers of MozCon 2017 are Dawn Anderson, Matthew Barby, Rob Bucci, Stephanie Chang, Rand... [Read more]

Conversion rate optimization (CRO) is all about increasing the percentage of visitors to a website and converting them into customers. Marketers try various tactics for an improved CRO. And in this process, they might be making some mistakes too. MOZ’s Lindsay Kolowich has talked about six CRO mistakes that marketers and webmasters make. Stressing... [Read more]

Marketing that focuses on user intent wins the day. That is why it is very important for the marketers to understand the user intent. Entrepreneur contributor Sujan Patel has shared five 5 tips, tools and tricks to help marketers understanding user intent. Sujan says, “The following five tips may help you determine that, and in the process, better... [Read more]

Content is seen as an integral part of the brands’ marketing efforts. It plays vital role in promotion of products and services. Entrepreneur’s Ayodeji Onibalusi has shared five tips to create content that can supercharge marketers’ advertising efforts. Advocating inclusion of interactive content format, Onibalusi, says, “Creating... [Read more]

Entrepreneur is hosting a webinar on ‘Unlock the Power of Customer Data’ on Wednesday, June 28 at 11.00 am CDT. The webinar will focus on using customer data for enhancing marketing efforts and results. Webinar speakers Gene Marks, Owner, Marks Group PC Norman Guadagno, SVP of Marketing at Carbonite Entrepreneur team says, “In this... [Read more]

All sites have some risk of hacking, but WordPress sites are especially prone to hacking because they are all, by default, organized the same way so crooks can write software to explore the site, mine its data and plant malicious code. That’s a problem because, right now, your site may be at risk. But you can make your site an exception, making... [Read more]

Affiliate Marketing is a domain that attracts marketers who have little to invest. This domain of marketing has brought in win-win situation for both brands and the marketers affiliated to them. Econsultancy’s Andy Favell has published a short guide to affiliate marketing covering click-fraud, coupons and cash-back, alternative affiliate models... [Read more]

Providing an effective customer experience is one of the best ways to get and retain more customers.  Effective customer service is of course a challenge too. Forrester’s Maxie Schmidt-Subramanian has share three findings that can lead marketers towards offering a great customer experience. On retaining customers, Maxie says, “Quick and... [Read more]

Marketing is a continuous learning experience. New channels of marketing are introduced every now and then and so best way for marketers to keep themselves updated is – learning from their co-marketers. Stefan Tornquist of Econsultancy has shared three lessons that should be learnt from successful marketers. According to Tornquist, leading marketers... [Read more]

Email marketing has sustained for long and is growing. According to Email Marketing Industry Census 2017, marketers consider email as a supreme channel when it comes to delivering ROI. Econsultancy’s Jeff Rajeck has shared three ways marketers can improve their email marketing efforts. Encouraging marketers to focus on providing better mobile... [Read more]

Content creation and marketing is a continuous process that leads marketers towards maintaining better communication with the prospects and clients and foster further sales. HubSpot expert Aaron Agius has published a 90-day content framework for the teams working on content marketing projects. Agius says, “As the years pass, there seem to be a... [Read more]