Latest News

Barry Levine says, “Pega is today joining the growing number of companies that are setting up conversational bot interfaces for their products. The Cambridge, Massachusetts-based firm offers a customer relationship management system and an application development platform, which together can be utilized by client companies to readily construct... [Read more]

Marcus Miller says, “Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often... [Read more]

Matt McGee says, “There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page that’ll show right after login. The new home page will show a curated set of data from various reports, including real-time data, traffic sources, user location, devices used to visit your... [Read more]

Jeff Rajeck says, “All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer’s daily job? To find out, we surveyed hundreds of marketers and asked them which channels they are really using these days. Part of what makes marketing interesting... [Read more]

Gretchen de Guzman says, “Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it’s gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles... [Read more]

Jonathan Segal says, “My profession affords me the opportunity to work and talk with many entrepreneurs and other leaders about social media. Just as important, I observe their use (or nonuse) of social media. Twitter remains one of the most popular platforms for people to exchange ideas, promote news and express opinions. I’m a social... [Read more]

Daniel Gilbert says, “Making good things better is… good. Take campaign-level audiences — they’re good, but wouldn’t meta-campaign-level audiences be even better? Sure. To reiterate, campaign level audiences are great. You don’t have quite as fine control as with ad group-level audiences (and it’s annoying you can’t have ad group... [Read more]

Ronald Dod says, “As a small business, your website is your greatest marketing tool and asset. You need to leverage it as such. It is the first thing that your customers are going to see. It can also be a strong customer acquisition tool to acquire customers through search engines, social media, etc. Regardless of your size, it is always a good... [Read more]

Barry Levine says, “Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research study announced this week by native ad platform Sharethrough and location analytics provider Placed. Placed utilized its large opt-in panel of cooperating users to track how many of them... [Read more]

SBT team says, “Marketing is a critical, yet expensive part of any modern business. Most major brand name companies spend a considerable amount of revenue on marketing; Salesforce, for example, spends a whopping 53 percent of its revenue on marketing, while social media giant Twitter commits 44 percent. Regardless of how much your company can... [Read more]

Jodi Harris says, “One of the greatest benefits of content marketing is its ability to play matchmaker: to help eligible businesses find and engage with its most desirable consumers – i.e., those who might have an active interest in what they have to offer. And because it is such a powerful driver of awareness, search is one of the main contributing... [Read more]

Nina Zipkin says, “Since Facebook’s 2017 F8 Developer Conference kicked off yesterday, the social media giant has made a raft of announcements about the new features it has in the works. From advances in augmented reality to virtual assistants, read on for the latest offerings from Mark Zuckerberg and company. Augmented reality During his... [Read more]