Google has announced that in the coming months it will stop using or scanning Gmail contents for any ads personalization. G Suite’s Gmail is already not used as input for ads personalization.

Diane Greene, SVP, Google Cloud, says, “The value of Gmail is tremendous, both for G Suite users and for users of our free consumer Gmail service. Gmail is the world’s preeminent email provider with more than 1.2 billion users. No other email service protects its users from spam, hacking, and phishing as successfully as Gmail. By indicating possible email responses, Gmail features like Smart Reply make emailing easier, faster and more efficient. Gmail add-ons will enable features like payments and invoicing directly within Gmail, further revolutionizing what can be accomplished in email”.

Impact of This Change on Advertisers

Marketing Land’s Ginny Marvin says, “For advertisers, the move can be seen as part of a continuum in the shift to audience targeting powered by an increasing reliance on logged-in user data — demographics, search and browsing behavior, and more — that Google taps for ad targeting.

In other words, there are bigger gains to be had using in-market and affinity audiences, for example, than from targeting keywords that show up in our inboxes. There are still several unknowns, such as how domain targeting will be used, but the key way to think about Gmail ads once this change goes into effect late this year will be in terms of audience, rather than contextual targeting”.

As G Suite gains traction in the enterprise, G Suite’s Gmail and consumer Gmail to more closely align

You May Also Like These Topics...

Google Bard – Seven Questions Answered

Google has announced Bard, an experimental Google chatbot that is powered by the LaMDA large language model. The company describes Bard as: “Meet Bard: your creative and helpful collaborator, here to supercharge your imagination, boost your productivity, and bring your ideas to life.” Search Engine Journal contributor Roger Montti has published an article answernig seven […]

Sharing is caring

Barry Schwartz Talks All Things Google – UI, Algorithms and AI Spam [Video]

Near Media has published a new video featuring Barry Schwartz on UI, Algorithms and AI Spam. The Near Media team says, “In this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the […]

Sharing is caring

Is Google Getting Worse? [Podcas]

Freakonomics has published a new podcast episode ‘Is Google Getting Worse?’. The Freakonomics team says, “The power of that revelation faded, as revelations do, and we all began to take Google for granted. When you needed some information, you just typed a few words into the search box and, very quickly, you got the answer […]

Sharing is caring

Beginner’s Guide to Google Business Profiles [Guide]

Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google. MOZ has published the ‘Beginner’s Guide to Google Business Profiles’. Miriam Ellis says, “Your comprehensive Google Business Profile (GBP) will most typically appear when you search for a business by its brand name, often with a city […]

Sharing is caring
Sharing is caring