Email newsletters help marketers connect with their audiences and share promotional offers with them. Newsletters are also used as a way to generate affiliate income.

When it comes to naming some good email newsletters, people will have to try hard to get one.

CMI contributor Sujan Patel has shared nine ways marketers can write and publish newsletters that stand out in a crowd.

Sujan says, “Bad email newsletters are a dime a dozen. Whether it’s the design, copy, or the marketing message itself, if your recipients aren’t reading and being swayed to act, you’re not going to see much, if any, return on investment. With that in mind, let’s look at how to create email newsletters your customers actually want to read.

1. Only send when you have something to say

Many companies seem to believe that a newsletter is something they should create and distribute routinely regardless of what they have (or don’t have) to say.

Local news media share a similar struggle, only they have to produce content every dayregardless of whether any events from the last 24 hours are genuinely newsworthy”.

How to Write Email Newsletters People Want to Open and Act On

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