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Friday, May 16, 2025

Latest News

‘Large Site SEO Basics: Faceted Navigation’ – MOZ

Serge Stefoglo says, “If you work on an enterprise site — particularly in e-commerce or listings (such as a job board site) — you probably use some sort of faceted navigation structure. Why wouldn’t you? It helps users filter down to their desired set of results fairly painlessly. While helpful to users, it’s no secret that faceted navigation... [Read more]

‘Facebook Messenger makes chatbots easier to find and use with new Discover tab, Chat Extensions’ – Marketing Land

Tim Peterson says, “There are more than 100,000 chatbots on Facebook Messenger, but most of the 1.2 billion people who use the social network’s messaging service every month are likely unaware. That’s about to change. A year after Messenger opened up to chatbots — a year in which chatbots experienced many growing pains while 78 percent... [Read more]

‘What do Facebook’s new VR and AR platforms mean for marketers?’ – EConsultancy

Ben Davis says, “At Facebook’s F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir. Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners. In this article, I’m... [Read more]

Vyco Pro builds viral web traffic 4 ways #ad

John Gibb just launched the second generation of his software tool that may be the best viral traffic and engagement finder on the market. Vyco Pro will allow you to find the current viral content from: 1. Facebook, 2. YouTube, 3. Vimeo and 4. Daily Motion And it’s so easy to use. All it takes is a few clicks. Once you have found this content... [Read more]

‘4 Little-Known Secrets to Better Networking’ – Entrepreneur

Pratik Dholakiya says, “Everyone has heard the phrase: “It’s not what you know, it’s who you know.” While this saying will always hold merit, the concept of networking is different today than it was 20 to 30 years ago. With the help of the internet and social media, we are more connected than ever and able to efficiently interact with... [Read more]

‘4 tips to maximize content marketing performance’ – Search Engine Land

David Freeman says, “Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise. Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This... [Read more]

‘F8 makes it abundantly clear that Facebook has ambitions way beyond your social network’ – Mashable

Jack Morse says, “Facebook is coming for you. With the social media giant’s F8 conference in the rear-view mirror, it is now more clear than ever that what we think of when we think of Facebook — messaging, sharing photos, forming groups, etc. — represents only the beginning of the company’s ambitions. notes that people spend... [Read more]

’40 Video Stats You Should Know If You Work in E-Commerce’ – MarketingProfs

Laura Forer says, “If you work in e-commerce, it’s likely that your brand and your competitors are using video to help educate, entertain, and sell products or services. But video takes investment, and the pressure to see viable ROI from videos is especially pronounced in e-commerce. The team at Goodvidio has put together an infographic... [Read more]

’13 CRM Tools to Help You Stay Connected to Your Customers’ – Business.com

Scott Gerber says, “It’s hard to keep track of how customers are interacting with your company. Are you getting more leads from your Instagram posts or do your clients prefer to talk with someone directly via phone call? And how many people are remembering your marketing materials? Customer relationship management programs help companies... [Read more]

‘Maximize your business’s Twitter impact’ – Marketing Land

Will Scott says, “Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users. What’s more, 50 percent of Twitter users are more likely to buy the products of brands they follow online. To create and manage an effective Twitter page for your business,... [Read more]

‘4 Metrics to Track Impact of Content Marketing on Brand Awareness’ – CMI

Sujan Patel says, “Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics. These are most often used as a link-building tool. That’s fine, if gaining links is your goal. Infographics aren’t so effective, however, if what you really want is to... [Read more]

‘3 Ways to Get What You Want by Doing Your Homework’ – Copyblogger

Sonia Simone says, “Polly Professional has a lot going on today. She has a blog post due, a podcast script to write, an employee review to conduct, two client meetings, and she’s meeting her cousin Penny for dinner. And then it comes. Ding. An email from Steve Stranger. Maybe he’s a sales pro trying to set up a “quick meeting to discuss... [Read more]