Latest News

Marcus Tober says, “Managing your online reputation in search is not something you can leave to chance. What are the key things you should consider? UC Davis (part of the University of California) is an example of what happens when things go wrong: the school was reportedly forced to spend $175,000 to help clean up negative references about... [Read more]

Sonia Simone says, “Before we get started — just a reminder that if you’ve been thinking about moving your site to StudioPress Sites, this is a fantastic week to do it. Not only will you get your first month free, we’ll even migrate your existing WordPress site for you. Also for free. Hooray for free, my favorite amount. StudioPress Sites... [Read more]

MOZ team says, “Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments!”. Why Net Neutrality... [Read more]

Sen Van Guilder says, “You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the big wide world. When it comes to content marketing, it’s imperative... [Read more]

Bryan Stenslokken says, “The importance of schema.org has significantly grown in the SEO world since its introduction in 2011. Schema.org is a collection of schemas for structured data markup (sometimes called “schema markup”) that helps search engines better understand content on websites. Implementing this markup on a site can also improve... [Read more]

Ginny Marvin says, “It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but automated ad buying continues to gain share. An estimated $32.56 billion will transact programmatically on display advertising in the US this year. That works out to 78 percent, or roughly four out of... [Read more]

Patricio Robles says, “Researchers at Princeton and Stanford University have created a super ad blocker that could deliver a devastating blow to the efforts of publishers and advertisers to block the now widely-used ad blockers. Here’s what publishers and advertisers need to know about it. 1. It uses “perceptual ad blocking” Most... [Read more]

Kristopher Arcand says, “Customer service departments in all industries are increasing their use of chatbots, and we will see usage rise even higher in the next year as companies continue to pilot or launch their own versions of the rule-based digital assistant. What are chatbots? Forrester defines them as autonomous applications that help users... [Read more]

Greg Sterling says, “According to the The Wall Street Journal (WSJ), Google is considering incorporating ad-blocking into a new version of Chrome. It would be enabled by default on both the desktop and mobile web. Because of Chrome’s dominant global position, there could be a significant, industry-wide impact. However, the WSJ report hedges... [Read more]

Gretchen de Guzman says, “A major portion of B2B sales phone prospecting calls will end up going to voicemail. For that reason, getting your best results depends on solid voicemail techniques. When it comes to voicemail messages, here are eight tips that’ll transform your strategy — and ultimately, your prospects’ responses. 1) Go in... [Read more]

Sean Donnelly says, “Econsultancy would like to invite marketers working at all levels to participate in a short survey about how marketers learn. The link to the survey is available here. The first 50 people to complete the survey will get a free copy of the report. Still need convincing? Here’s some more information about the research... [Read more]

Brian Clark says, “It’s been less than three months since we launched StudioPress Sites, our new solution that combines the ease of an all-in-one website builder with the flexible power of WordPress. The response and feedback have been phenomenal. And the icing on the cake is that we’re already winning accolades. In an independent speed test... [Read more]