10 Tips to Improve Your Email Marketing
Keeping your email subscribers with you and make them open and read your emails is a challenge. Most marketers face this, and there are many who deal with it tactfully.
In a survey, some 16% people said that it is very difficult to sign up to receive promotional emails from a brand and 20% stated that it is very difficult to unsubscribe from an email list.
To keep your subscribers be comfortable with your email marketing procedure, Econsultancy’s Andy Favell has sahred 10 rules that can enhance your email marketing.
In rule no. 1, Favell says, “If someone wants to unsubscribe from your email it’s because:
a) They didn’t want to sign up in the first place.
b) They just wanted the freebie/discount.
c) Your emails are rubbish, or you oversold them.
d) You sent too many.
e) They just don’t like you that much.
Let them go. Maybe ask them nicely in a survey what you are doing wrong. Fix the email signup, the content and the frequency, and reward existing subscribers for their loyalty. This is the way to stop haemorrhaging subscribers.
Compare your numbers to industry benchmarks”.
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