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HubSpot has published a guide to customer loyalty. Customer royalty stands for a customer’s willingness to buy from a particular brand or to stay connected with it. Loyal customers are the real asset of an organization who play a pivotal role in the organizational growth. In this HubSpot guide Sophia Bernazzani has talked about the seven important... [Read more]

Social media sites are quite influential in today’s marketing arena. The first thing that most Internet users prefer to do in the day is to check their social media updates. Looking at the number of users (2.56 billion global mobile social media users) it is crucial for marketers to have a great social media marketing strategy. Entrepreneur columnist... [Read more]

SEO is extremely important for the e-commerce businesses. Most of the first time visitors to an e-commerce site land from the search engines. As a site owner you need to be careful crafting an effective and relevant SEO strategy to get your sites indexed in the search engines. Search Engine Land columnist Pratik Dholakiya has shared seven common SEO... [Read more]

Forrester has published a new report titled ‘US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail’. The report states that the US online holiday retail sales will grow by 12% in 2017. In 2017, the total number of holiday shoppers will increase by 3% compared to last year. They will  spend an average of $689 online. Here’s... [Read more]

The Content Marketing Institute is going to hold ‘Content Creativity Day’ webinar on Tuesday, October 17 from 10.00 am to 3.00 pm ET. This web event will have presentations by Tim Washer, Jay Acunzo, Doug Kessler and Carla Johnson. CMI team says, “Every morning, TV late-night comedy writers stare at the blank page, apply a few simple... [Read more]

Email has remained the most trusted tool for marketing for a long time now. Most marketers use email marketing to boost their sales and promote a brand. Working to improve your email marketing campaigns can help you deliver a better email experience to your subscribers. Entrepreneur columnist Guy Sheetrit has shared eight mistakes marketers make while... [Read more]

Boosting and continuing the sales is a goal of every marketer. We try various tactics to convert prospects into customers and get more sales done. It requires continuous efforts to get sales improved. Entrepreneur columnist Ryan Robinson has shared three strategies to boost your sales. Robinson says, “Instead of interrupting customers with annoying... [Read more]

Conversion is the most important element in the marketing process. The conversion strategies keep changing from marketer to marketer. Since it depends on the situation and the kind of customer you are dealing with you have to bring required variation in your strategies. HubSpot columnist Marc Wayshak has shared six strategies to help marketers close... [Read more]

Content plays a crucial role in forming and executing your marketing strategy. Whether you use blogs or social network to reach out your prospects, creative content remains at the center. HubSpot columnist John Hall has shared four ways to design an effective content creation and marketing strategy. On documenting a content strategy, Hall says, “While... [Read more]

Digital Marketing Depot is hosting a webinar on ‘5 Steps to AMP Up Your Call Conversions’ on Thursday, October 19  at 1.00 pm EDT. The webinar will focus on how to use Google AMP for enhancing the marketing revenue. The DMD team says, “Join our AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers... [Read more]

According to a eMarketer report, 80% of US-based small businesses use Facebook for marketing and 51% of them use Twitter for marketing. The other two channels used for marketing are LinkedIn (44%) and Instagram (36%). Google AdWords us used by 19% of the small businesses and 18% use Pinterest. The eMarketer team says, “In March, G2 Crowd surveyed... [Read more]

Facebook is a pay-per-click marketing channel which enables the advertisers to reach the Facebook audiences and they have to pay every time someone clicks on their ads. Facebook is a great platform to publish your ads but finally your ads matter. They should be such that the viewer’s attention is caught easily. Small Business Trends columnist... [Read more]