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According to WordStream, 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 87% of online marketers use video content for their marketing today. Facebook video content is an excellent way to reach out masses with minimum efforts. Entrepreneur contributor Rose Leadem has shared an infographic featuring eleven strategies... [Read more]

Shopify has announced the launch of ‘Shopping on Instagram’ tool. According to Shopify, with this feature Instagram will join Shopify’s sales channels to help merchants grow their business on mobile, alongside Facebook, Messenger, Pinterest, Buzzfeed, Houzz, and more. This feature will enable merchants to start tagging their posts with... [Read more]

As we know email has been the most trusted form of marketing for a very long period now. In your email marketing the subject plays an important role as it is the subject that your recipient sees first. HubSpot columnist Leslie Ye has shared a list of fifteen words that you should avoid using in your email subject lines. Ye says, “When you only... [Read more]

Astroblu, the software company responsible for many WordPress themes, such asx,y and z, is releasing a new theme today aimed directly at the needs of eCommerce marketers. It’s called Bashcom WP Theme. Using this new tool, you can build Ecom and Affiliate Stores in any niche with just a few clicks. Bashcom WP Theme lets you build a store quite... [Read more]

For all marketers a copy is the most important piece of content as it is used to convey the product information and convince the reader to take an action. HubSpot columnist Eddie Shleyner has shared five tips to help marketers improve their copywriting skills based some of the writings of Charles Bukowski . On importance of writing with emotions,... [Read more]

Getting traffic to your site is not only good; it’s necessary if you are going to make any sales. But traffic alone isn’t enough. Visitors have to convert into buyers. We just came across a useful (and free) 22-point checklist on improving your site’s conversions. It was on a Shopify merchant’s site. The checklist mentions apps... [Read more]

Webinars help you create business contacts, showcase your business to a specific community and promote your products and services by maintaining communication with your clients. A well-planned webinar can help you engage your prospects and improve your conversion rate. Copyblogger columnist Jerod Morris has shared seven rules for hosting webinars that... [Read more]

SEO one of the most efficient ways to reach out masses online. Most of today’s web traffic is generated by search engines. SEO Competitive analysis can help you to evaluate your competitor’s SEO strategies and help you determine their strengths and weakness relative to your brand. MOZ columnist Zee Hoffmann Jones has published a checklist to... [Read more]

The MOZ team has published new Whiteboard Friday video featuring Kane Jamison talking about the paid social for content marketing launches. MOZ team says, “Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won’t do your launches justice. Boosting your signal with paid social both... [Read more]

You know what your website needs to succeed. Things like videos, articles, a blog, podcasts,, etc. Instead of creating your content from scratch, suppose you could take any piece of content you think is valuable for your site’s visitors and publish it as your own. And suppose you could do it in less than 3 minutes and then use this content to... [Read more]

Customer satisfaction is the key to organizational success that leads to the growth of a brand. Effective communication with the prospects and clients using various channels can help you keep them informed about your offers. Marketing Week columnist Keith Weed has shared the ‘5Cs Framework’, which focuses on consumers, connecting, content, commerce... [Read more]

Programmatic advertising is a method by which ads are bought and sold like search ads on Google—auction based, with the buyer paying whatever price an ad is worth at a given moment. This form of marketing enables brands to gain more efficiency from their digital marketing efforts. Econsultancy columnist Ray Jenkin has published a short guide to help... [Read more]