SEO is extremely important for the e-commerce businesses. Most of the first time visitors to an e-commerce site land from the search engines. As a site owner you need to be careful crafting an effective and relevant SEO strategy to get your sites indexed in the search engines.

Search Engine Land columnist Pratik Dholakiya has shared seven common SEO mistakes that the e-commerce site owners make. Avoiding these mistakes can help your site get more visitors from the search engines.

Dholakiya says, “Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less to do with specific technical mistakes.

Finally, I wanted to make sure we had some real-world examples to refer to, so I mined case studies from the industry to demonstrate the concrete impact these changes can have on your search traffic.

Let’s take a look at these problems and what you can do to resolve them.

1. Weak product descriptions (or none at all)

Since e-commerce sites usually have a very large number of products, it’s common for product descriptions to be short, automated and provided by the manufacturer.

Unfortunately, this creates a few problems for SEO:

  • Short descriptions give the search engines very little content to work with, and this is a problem. After analyzing 1 million search results, Backlinko concluded that longer content generally performs better: The average Google first page result is 1,890 words long.
  • Automated descriptions that swap a few words into a template can create duplicate content issues.
  • Descriptions provided by the manufacturer are almost certainly replicated on other sites”.

7 on-site SEO problems that hold back e-commerce sites

Search Engine Land

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