Content plays a crucial role in forming and executing your marketing strategy. Whether you use blogs or social network to reach out your prospects, creative content remains at the center.

HubSpot columnist John Hall has shared four ways to design an effective content creation and marketing strategy.

On documenting a content strategy, Hall says, “While 89% of B2B organizations are actually utilizing content marketing, only 37% have put together a documented strategy around that content’s creation and distribution.

Creating this kind of strategy is similar to setting goals for yourself: You’re more likely to achieve them if you write them down and break them into actionable steps to hold yourself accountable than if you decide to wing it and hope for the best. The same applies to content — you need to write down what you want to achieve and how you want to get there.

That last part — how you want to get there — is particularly important. You can spend all the time in the world documenting your strategy, but if it isn’t set up to make consistent execution feasible, it won’t help you very much. So set goals, like your overall mission, audience personas, content mix, and promotion tactics. Then, make them actionable by laying the foundation for your process that makes consistency simpler right in your document”.

Your Content Strategy Needs More Consistency


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