Four ways to create an effective content strategy
Content plays a crucial role in forming and executing your marketing strategy. Whether you use blogs or social network to reach out your prospects, creative content remains at the center.
HubSpot columnist John Hall has shared four ways to design an effective content creation and marketing strategy.
On documenting a content strategy, Hall says, “While 89% of B2B organizations are actually utilizing content marketing, only 37% have put together a documented strategy around that content’s creation and distribution.
Creating this kind of strategy is similar to setting goals for yourself: You’re more likely to achieve them if you write them down and break them into actionable steps to hold yourself accountable than if you decide to wing it and hope for the best. The same applies to content — you need to write down what you want to achieve and how you want to get there.
That last part — how you want to get there — is particularly important. You can spend all the time in the world documenting your strategy, but if it isn’t set up to make consistent execution feasible, it won’t help you very much. So set goals, like your overall mission, audience personas, content mix, and promotion tactics. Then, make them actionable by laying the foundation for your process that makes consistency simpler right in your document”.
Dive into Content Strategy [E-book]
Portent has published a new e-book ‘Dive into Content Strategy’ on developing a strong content strategy. The Portent team says, “We’re making content strategy accessible. Get quick explanations and detailed exercises for key content strategy stages. After this ebook, you’ll know how to create the right content and stop wasting your time on the useless […]
Steps to document your content strategy
A clear content strategy can help you attract your target audience at every stage of the funnel and keep them engaged even after a purchase. Search Engine Land contributor Julia McCoy has published an article featuring major steps to document your content strategy. She says, “Without a steady, solid plan behind you, your content marketing […]
Writing a Brief Content Marketing Strategy
Writing a content marketing strategy takes time. And it’s a question whether the time invested will pay off. Content Marketing Institute contributor Ann Gynn has shared a six-step process to write a 1-page content marketing strategy. She says, “Let’s walk through six steps to create your one-page content marketing strategy. But first, review your business’ […]
Seven Tips to Create a Content Marketing Strategy
A strong content marketing strategy can play a vital role in establishing your business by winning the trust of your target audience. Content Marketing Institute contributor Ann Gynn has shared seven useful tips to creating a content marketing strategy for your personal brand. She says, “Use these seven steps to create a documented content marketing […]
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